In This Issue
Johnson’s launches first-ever National Pet Shop Day
CMA presses ahead with full investigation into vets market
PATS 2024 smashes through 300-exhibitor mark
Just for Pets removes 'famous' aviary from Coventry store
Scoff Paper collars exclusive John Lewis partnership
Buying trends to be revealed at Pet Business Conference
IKEA creates cat-alogue for its first-ever pet range
Students can now get their dream veterinary physiotherapy job without having to pay for university
Brisk business reported on PetQuip pavilion at Interzoo
EzyDog barking up the right tree with Goodwoof
Charity dog walk wins Guinness world record title
Get your own copy of Pet Trade Xtra
Inflation fall is step to bring people back to high street
DotDotPet range of shampoos nominated for PIF Award
Awards just keep on coming for Xparkles
Ergonomically designed dog feeder nominated for award
Brambles increases size of popular hedgehog food
Protecting dogs with jobs: Agria launches lifetime insurance for service dogs
Search data reveals what people really think about breeds
The best of last edition of Pet Trade Xtra
Pet industry expert launches 'most exciting brand'
Vet nurses secure £150,000 funding to acquire pet store
Pet shop fails to sell at online auction
Finalists revealed for Innovation Award
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Ergonomically designed dog feeder nominated for award

 

The EasyEat Feeder has been nominated for a PIF Innovation Award. Created in the UK by passionate pet lovers, Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls, the founders are now looking to expand their range and improve the lives of many more dogs.


The EasyEat’s open, edgeless entry creates a natural feeding position - a straight back and elongated neck with a forward facing head creating open airways. Opening airways is essential for flat faced breeds as they are prone to suffer with narrow nasal passages and windpipes which can lead to breathing problems.

 

The inspiration for this design came from one of the creator’s dogs, Benji. He was diagnosed with pug myelopathy about 4-5 years ago and at the age of 7 found himself in a lot of pain, couldn’t really use his back legs and would cry during feeding times as he would be bending down putting pressure on his joints and spine. It was only after experimenting with a plate on a flat surface that Callum and Declan found the correct feeding position which has now been replicated in The EasyEat feeder.

 

“The EasyEat feeder has an open entry design, with very little depth which is the catalyst to unlocking the health benefits of the product. There is nothing else like it on the market in terms of the technical measurements and design. We have a design patent across the UK, EU and a patent in the USA” says Callum.

 

“Incorporated in our design are a number of features such as: built in handles for easy manoeuvrability, over-moulded TPE feet to help stability and protect floors, stacking feature for easy storage, removable inserts to help with a slow feeder option and our ergonomic design which helps cleaning and keeping everything hygienic.  All of this together helps make us truly unique.”

 

The EasyEat feeder is available in a range of colours, original beige and five pastel colours.

 

RRP: £39.99-£44.99 depending on finish. Slow feeder extra insert £19.99

 

For further information visit: www.easyeatofficial.com

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