Award-winning product, Pawsecco Wine For Dogs and Cats from Woof & Brew, is proving to be a big hit with giftware retailers attending the massive Spring Fair exhibition at the NEC Birmingham this week.

Pawsecco, which won a New Product Award at PATS Sandown in March, has been a big talking point on social media with owners tweeting about the popularity of the product.

And Pawsecco, and its fellow Wood & Brew product Bottom Sniffer beer for dogs, also appeared on The Apprentice on prime-time BBC1 last year.

Its popularity is continuing with giftware retailers particularly interested in the product on the Wood&Brew stand at Spring Fair.

Steve Tearle, national sales manager at Woof & Brew, said: “It’s the first time the company has exhibited at Spring Fair but the show has been excellent as far as we are concerned.

“Visitors to our stand, particularly from giftware outlets, can see how our Woof & Brew products could do well in their stores.”

Sales of Pawsecco had been excellent in the run-up to Christmas, proving it was a perfect gift for the dog or cat in a family.

Steve Bennett, co-founder of Woof & Brew, said the company was delighted with the response to Pawsecco, and its sales performance had exceeded expectations.

“We will have dispatched more than 250,000 bottles in the build up to Christmas,” said Steve.

Sales of Pawsecco, which is available in White and Rosé, are now running neck and neck with the Woof & Brew’s other big seller - Bottom Sniffer.

The company has a special Valentine's pack, which is Pawsecco and Truffles, and it was examples like this that grabbed the attention of Spring Fair visitors.

A garden centre in Wales has been named as having the Greatest Festive Pets Team for its outstanding display of Christmas pet products and services.

The Old Railway Line at Brecon, Powys, took gold at GTN’s Greatest Christmas Awards, sponsored by Gardman, which were presented during Glee at Spring Fair held at the NEC Birmingham this week.

The judges said: "The Old Railway Line has a Christmassy welcome for pets at the front door, a team leader who is knowledgeable and friendly, a very Christmassy pet department and a lovely pet friendly cafe. 

"It's no wonder pet owners in the area flock to The Old Railway Line Garden Centre just as this owner and his dog, who always travels in the sidecar who were coming for pet food supplies and to have a coffee in the pet cafe (see picture below).

"The judges had no doubt in announcing Sarah and her team as The Greatest Pet Christmas Team for 2017."

A silver award was presented to Planters Tamworth and bronze to Frosts Woburn Sands.

A former Barclay Bank in Gloucester has been turned into a pet store.

Angell Pets has moved from its Southgate Street premises in the city to the bank building in Hucclecote.

The Barclays branch in Hucclecote closed in June 2017 as part of a nationwide programme aimed at reducing the number of branches.

According to pet shop owner Richard Angell (right) it took seven people to shift the vault door (pictured below) of the bank.

The premises benefits from a large car park, making costomer access to the new pet store a lot easier.

The deal to obtain the premises was brokered by property consultancy Bruton Knowles.

William Matthews, from Bruton Knowles’ Gloucester office, said: "We helped owner Richard Angell move to the previous location at Southgate and were happy he called us back for this new move to Hucclecote."

For more information about Angell Pets visit www.angellpets.co.uk

Pictures from Angell Pets' Facebook page.

Top winners in Arden Grange Pet Food’s four-month long photo competition include Merlin, a beautiful Maine Coon cat, and a stunning image of playful dogs, Harvey and Maddie, splashing around in mud.

Each photograph secured the winning entrant £1000 in holiday vouchers and a year’s supply of the naturally hypoallergenic pet food.

Arden Grange were overwhelmed with the response to the competition, receiving over 14,000 entries, making it a tough competition to judge. The nation’s love of dogs and cats shone through entries submitted.

In addition to the two top prizes in the photo competition, there were a range of prizes available for runners-up, including; 5 iPads, 100 Arden Grange goody bags and 400 Arden Grange anniversary mugs.

The photo competition was to conclude the year-long celebrations of the family-owned pet food company’s 20^th anniversary.

Earlier in the year, the West Sussex based company ran a retailer competition, encouraging pet shops to help them celebrate by making an Arden Grange themed window display. Retailers went above and beyond with their creative displays, with crowned winners including; A Coombs in Hove and Creature Comforts in Rugeley.

To see all 507 winning entries into the Arden Grange 20th Anniversary photographic competition visit www.ardengrange.com

Half of us will ditch our date and spend our hard-earned cash on our beloved pets this Valentine’s Day, according to research released this week.

A study of UK pet owners commissioned by experts in raw and natural pet food, Natures Menu, has revealed that almost half of us (47%) will buy our pet a gift this Valentine’s Day, and one in three of us (37%) admit we’ll be spending the special day with a furry friend and not a significant other.

However, for those of us in a relationship, 14% actually admit to loving our pets even more than our other half!

We’re not afraid of pushing the boat out either with £210million estimated to be spent on our beloved pets this February.

According to the study, 44% of us will spend between £10-£30 with 4% admitting to really splashing out, spending over £30 per pet. Outside of London (57%), Birmingham comes out top as the city which will treat its pets the most this Valentine’s Day (54%), followed by Glasgow (50%) and Edinburgh (47%).

And what about dogs vs. cats? We’re a ‘puppy love’ nation according to the data, with a quarter of us (25%) admitting our pups will receive a special gift. Cats still fare well though with 19% of us admitting to treating our kitty.

The top five treats for pets this Valentine’s Day:

1. Favourite treat - 35%
2. Toy to play with - 30%
3. New bowl - 9%
4. Slap-up dinner - 7%
5. Cute outfit - 4%

Claire Miller, Head Vet at experts in raw and natural pet food, Natures Menu, said: “It’s great to see that we really are a nation of animal lovers! Part of lovingly caring for our pets should be ensuring they are fed the right food, so if treats are your gift of choice, make sure they’re high in nutritional value and balanced with plenty of exercise to maintain a healthy lifestyle.

“And don’t forget to look out for the look of love from your pet too. A relaxed wagging tail from your pup or an affectionate cheek rub from your kitty are both signs that your pet is content – and what could be better than that?”

It seems animal loving Brits (more than a third) prefer their pets over their partners according to new research. A study of 2,000 besotted cat and dog owners shows more than half often prefer spending time with their pet – because they don’t nag, never talk back and are always in a good mood.

Surprisingly, 29% even say their four-legged friend is better at snuggling – and as such 44% actually prefer to cuddle up with them rather than the other half.

Three in 10 adults say their pet is a better listener than their partner, while 45% like the fact they are never judged or questioned by their cat or dog.

And whereas the partner is relegated to the other side of the bed most nights, the dog or cat isn’t pushed away if they turn up for a snuggle.

Hannah Edwards, Senior Marketing Manager for Freshpet, which carried out the research via OnePoll.com said: “Whilst some of the findings of this research are on the surface rather surprising, what they actually demonstrate is just how much us Brits love our pets and why they’re such an important part of our families. 

"Whether that means using our four-legged friends as a sounding board for our problems, cuddling up with them on the sofa in a quiet, reflective moment, or simply spending quality time with our cats and dogs and enjoying their unconditional love.  It’s clear our beloved pets mean the world to us...it seems even more than our other half at times!”

Shockingly, when faced with the decision to choose a pet or a partner, 14% would rather spend the rest of their life with their PET.

And although adults spend more quality time with their partners during the average day – around 20 minutes longer than with their pet - a third admit to missing their cat or dog so much more than their other half when they’re away from them.

The nation’s love for its pets is evident, not least because 42% will kiss and cuddle them more than anyone else and a third have been known to post more pictures of themselves with their canine or cat companion on social media than ‘couple shots’.

But despite having a clear affection for their cat or dog, and loving them as much if not more than the other half, just six per cent will be treating their furry companion to a gift this Valentine’s Day.

Of those pooches and moggies lucky enough to receive a present, they’ll be in receipt of a treat worth around £30.

One in 10 owners also plan to go for a special walk with their pet on February 14^th, while one in 20 will watch a movie together or set aside some quality time for each other.

Hannah said: “Whilst it’s lovely that some people want to shower their pets with extra special affection on Valentine’s Day, it’s good to see the majority of pet owners understand cats and dogs don’t need this.  Pet love isn’t about buying expensive presents or serving up fancy dinners.

"In fact, it’s worth remembering that some flowers can be poisonous to cats and chocolates are poisonous to dogs too.

"As pet owners we should spend quality time with our pets across the whole year, not just for one day. 

"And of course make sure their nutritional needs are met by choosing properly prepared natural pet foods which are designed to provide a completely balanced meal, high in protein and vegetables with no artificial ingredients, rather than offering human-style treats and meals not designed for animals.”

Premium natural supplements company, Lintbells, says there are some important trends happening right now that might make retailers consider a new approach to supplements. The company is anticipating success as it continues to develop its portfolio and says the power of a retailer recommendation will play a big part in growth of the category.

A recent report* has identified that 46 per cent of British consumers take a supplement every day. It’s also very relevant that there is a huge move towards increasing humanisation of pets** – with the gaps between human products and pet products narrowing considerably. People want their pets to experience the health benefits of supplements, just as they do. The growth in the natural category** is also very well documented. All of these factors should encourage retailers to take a fresh look at their fixtures.

Lintbells Marketing Manager Alethea Maillard says that some retailers consider supplements to belong to the ‘health and hygiene’ category whereas others think about supplements in relation to nutrition and the pet food category. Both approaches offer very different opportunities, “Lintbells supplements are all made using natural ingredients and they also have great credentials when it comes to sustainability and traceability. That means they can sit very comfortably in a dedicated natural category fixture. The ability of supplements to fill these nutritional gaps means they can also be stocked next to the pet food category.”

She continued, “It’s about making sure the best sellers are featured on the most popular fixtures where there is the chance to feature a ‘star’ product and increase the shopping basket spend. Remember these are products used daily to promote health and wellbeing.”

Alethea also says that individual retailers are best placed to decide what is likely to work in their own shop. “If you have a dedicated skin and coat corner, or want to allocate some space to focusing on a body system, like joints, skin, digestion or stress each month, then perhaps that’s what will work best for you. We appreciate that retailers know how their store is shopped and the concerns of local pet owners. There’s a wealth of opportunity out there when it comes to natural supplements and whatever retailers decide, we’re here to support their efforts”

By the end of 2017, over 300 million YuMOVE tablets had been sold to pet owners in more than 15 countries, which demonstrates the scale of the opportunity. For further information about Lintbells visit www.lintbells.com or call 01462 790886.

Recruitment specialist Lynda Ward says established companies within the pet trade are gearing up their sales forces due to increasing numbers of new brands entering the market.

Lynda, whose Pet Trade Solutions business has recruited top people for top jobs since year 2000 following 18 years in the pet industry, says: “Well-known brand owners are increasingly waking up to the fact that they need to continually make their presence felt by customers with regular face-to-face contact in order to stave off competition from newcomers. 

"Relationships are king in this industry and brand loyalty and personal loyalty go hand in hand as is illustrated by salespeople in effect taking customers with them if they move to another company.

"Emerging brand owners are well aware of this and are putting salespeople on the road as soon as they possibly can. 

"Their wish-list when recruiting being:

• Experience
• Contacts
• Good reputation

"As a trade with an appetite for fresh and innovative products we welcome new offerings and when these are introduced by a trusted representative they are unlikely to be rejected by buyers...but retail outlets are not elastic and shelf-space is precious so usually ‘one in’ means ‘one out’. 

"With more and more products (pet foods in particular) entering the market and snapping at the heels of those better known it’s a particularly interesting time and one when excellent sales people are definitely at a premium.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

Supreme Petfoods is looking forward to continued success in 2018 after winning four top industry awards in 2017. The company, which launched popular products Selective Naturals treats and Selective Grain Free during the year, has also been celebrating after both brands attracted not just awards but fantastic sales too.

Supreme’s first award of 2017 was presented by Pet Product Marketing magazine in the UK. The award is voted for by its readership of independent pet trade retailers who are asked to identify the best pet brand of the year. Supreme’s Tiny Friends Farm was the out and out winner in the small pet category and rated more highly than all its competitors.

Award number two was a New Product Showcase award at Superzoo Pet Expo in the USA for Supreme’s new Selective Naturals treats. These multi-species high fibre nibbles are available in four varieties and shapes and are ideal for gripping with tiny paws. Since winning the award, product sales of Naturals have doubled, so they have obviously proved popular with shoppers too.

In September, Supreme was recognized again – this time by UK retail chain Pets at Home, who voted the company Branded Supplier of the Year. This time Supreme triumphed against some of the biggest brands in petcare from suppliers that are considered to lead best practice across all retail categories.

In December, Supreme demonstrated that the small pets category can punch above its weight when it comes to delivering champion products. On this occasion the company was presented with an Industry Recognition Award from Pet Business magazine in the USA. The award recognised Supreme’s innovative approach to small pet treats with Selective Naturals which tap in to growth in the natural category with a healthy treat range that’s both tasty and simple to feed. Pet Business considers ground breaking products that drive growth in the channel to be worth shouting about and the award was announced at the 16th-annual Industry Recognition Awards.

Supreme Petfoods’ Marketing Manager Claire Hamblion says the company has a lot to live up to this year, “It’s difficult to know how we can top such a fantastic year but we have plans to do just that. We’ve really appreciated the support we’ve had from across the trade this year and we’re determined to keep delivering the great products and sales they deserve.”

To find out more about the products made by this award winning company, visit Supreme Petfoods at www.supremepetfoods.com.

Pictured: Supreme Petfoods receiving the Branded Supplier of the Year award from Pets at Home.

With such a vast amount of species to choose from, it’s little wonder that catfish have become so popular. However, catfish are also surrounded in myth, the most common being that plecs, more commonly known as suckermouths, will be quite happy living on a diet of algae alone. This leads to some less experienced fish keepers buying them to ‘clean’ the algae from their tanks, but neglecting to provide them with the required nutrition. This is one of the most common reasons for their premature deaths.

King British want to educate fishkeepers and highlight the fact that specialist fish need specialist food, and that is what the consumer campaign, ‘Fuel your Catfish Crew’, is all about.

Samantha Griffiths, Product Development & Training Officer, said: “Our aim at King British is to ensure that all fish are looked after according to their needs. Fish are an important member of the family, and should always be given tailored nutrition so they can live long, happy and healthy lives.”

The King British Specialist Food Range has been developed to provide all types of catfish with a complete diet, and includes:

• King British Algae Wafers: A complete food developed to meet the nutritional needs of all bottom- feeding algae eaters, they have been designed to sink and provide a balanced diet. The wafers contain 45% protein, Vitamin C and our unique IHB ‘Immuno Health Booster’ to aid fish health. Designed to remain stable in the water for up to three hours, allowing grazing fish to take their time to eat the food.
• King British Catfish Pellets: A complete food suitable for all types of Catfish and algae eaters. The food contains 54% protein and 15% oil, as required by most catfish. Developed with a low waste formula for cleaner, clearer water.
• King British Plecostomus Tablets: A complete balanced diet, developed to meet the specific nutritional requirements of all Plecostomus and bottom feeding Catfish. Contains spirulina algae and ergosan to enhance colour and improve condition, and all the essential vitamins, minerals and trace elements needed by Plecostomus. They can also be stuck to the side of tanks, which not only allows fish keepers to watch their fish feed, but is also useful for checking fish health.

To help retailers communicate the ‘Fuel your Catfish Crew’ campaign message and ensure their customers are feeding their catfish a complete diet, King British have created an eye-catching counter display unit (CDU) which includes the Complete Guide to Catfish, an informative document which will give your customers key information about looking after their catfish and help dispel catfish myths.

Also available are tank stickers and shelf wobblers, designed to draw attention to the King British Specialist Food Range and help lift products off the shelves. To raise awareness further, King British are running a competition via their Facebook page. Fish keepers just need to upload a photo of their catfish crew to be in with a chance of winning.

Brand new for King British customers is the King British Trade Only Facebook group. This allows trade customers to stay up-to-date with King British’s latest products, fish-related news and downloadable advertising material, such as social media content and product pictures. To join, simply search ‘King British Trade Group’ on Facebook.

For more information on the King British Specialist Food Range, in-store marketing support and the AMTRA accredited, professional training available, contact your local Sales Executive or our award-winning Customer Service Team by phone on 03330 066236 or by email at info@uk.beaphar.com.

A couch-potato lifestyle and excessive food consumption is fuelling a four-legged obesity crisis, warns PDSA vets.

To help tackle the problem, the charity is searching for the UK’s chubbiest cats, dogs and rabbits, as it launches its annual pet slimming contest: PDSA Pet Fit Club.

Now in its 13th year, the national competition – the biggest of its kind in the UK – has helped 124 overweight and obese pets (79 dogs, 37 cats and 8 rabbits) lose an incredible 450kg (71 stone) since its launch in 2005: equivalent to a grand piano or 160,000 doughnuts! Last year’s winner, Alfie the Beagle, from Middlesbrough, successfully shed an astonishing 34% of his bodyweight.

PDSA vet Rebecca Ashman said: “Sadly the UK’s pet population is suffering from an obesity epidemic.  Latest scientific literature shows that at least a third of dogs and a quarter of cats are clinically overweight or obese, but the true figures could be as high as 40%, making obesity one of the most common medical diseases seen by vets.  It is a ticking time bomb that will have drastic consequences for our pets.”

About Pet Fit Club

Pets chosen for PDSA Pet Fit Club are placed on a strict six-month diet and exercise programme, individually tailored to their needs and overseen by vets and vet nurses at their local PDSA Pet Hospital.

Early entries in the competition include Elvis the cat from Scotland, who built up his 10kg bulk by snacking on an ‘all day buffet’ courtesy of his devoted owner, and super-sized Jack Russell Alfie who is more than double his ideal weight after enjoying steak sandwiches and pub snacks.

Rebecca continues: “Over the years PDSA Pet Fit Club has helped transform some of the UK’s fattest, unhealthiest pets into fit and healthy animals. Pets that couldn’t climb stairs or fit through cat flaps have been given a new lease of life.

“Prevention is definitely better than cure, but if owners are worried about their pet’s weight it is never too late to do something about it. With the right advice, a good diet, suitable exercise and a bit of willpower owners have the ability to make a real difference to their pet’s health, happiness and life expectancy.

“The charity is urging all owners with pets carrying a few too many pounds to enter them in Pet Fit Club.”

Owners can apply online at pdsa.org.uk/petfitclub. Entry forms are also available from PDSA Pet Hospitals nationwide.  The closing date is Sunday 4 March 2018.

Up to 15 overweight dogs, cats and rabbits from across the UK will be chosen to participate in Pet Fit Club. Participants will receive free diet pet food for the duration of the competition, courtesy of Dechra.  The overall Pet Fit Club Champ, crowned at the end of 2018, will win a year’s free diet food and a pet friendly holiday, courtesy of Sykes Cottages (www.sykescottages.co.uk/pdsa) and pet hamper.

Pet obesity: the cause

The charity’s PAW Report revealed that 5.7 million* UK pets (3.4 million dogs, 2 million cats and 260,000 rabbits) are fed treats every day. Owners confessed that these ‘treats’ often include crisps, cake, cheese, chips, takeaways – even chocolate, which is highly toxic to dogs and can be fatal.

Owners also admitted that their pets regularly dined on table scraps or leftovers – some 4 million* (2.4 million dogs, 1.5 million cats and 30,000 rabbits) receive these as their main meals instead of suitable pet food.

The problem is exacerbated by a lack of appropriate exercise – a worrying 1.6 million dogs (17%) aren’t walked daily. Some of these are never walked because their owners mistakenly believe that playing in the garden is a suitable substitute, which could cause them to gradually pile on the pounds.

Cats are in a similar situation – with an estimated 440,000 cats (4% of the population) not having the opportunity for exercising daily by playing or running.

Rebecca continues: “Pet obesity is a huge problem that we need to tackle to keep our four-legged friends safe.  Animals who are overweight have a greater risk of developing conditions including diabetes, arthritis and heart disease. Excess weight can also seriously exacerbate other medical conditions pets may be suffering from, such as flat-faced breeds Pugs and French bulldogs struggling with breathing difficulties.

“Close to 80% of vet professionals we spoke to believed that pet obesity had increased over the past two years, and listed it among their top three concerns for pet welfare. 

“Owners aren’t acting out of cruelty, in most cases they’re overfeeding or ‘treating’ to show their love and affection. A much healthier way to do this is to take them for an extra walk or give them more playtime.”

For more information on Pet Fit Club and free advice on diet and exercise for pets visit pdsa.org.uk/petfitclub.

Case studies

Elvis from Scotland

The King is alive and he’s been hiding in Clydebank, near Glasgow. Well, his name is Elvis and he enjoys king-size portions anyway!

Just like his famous namesake, Elvis Presley, this flabby feline has got more than a roll of puppy fat as he’s got older and he now tips the scales at almost 10kg (22lbs) – around double the size he should be with an ideal weight of 5kg (11lbs).

His owner, Carole Sweeney (55), says she didn’t realise how big her boy had become until comments from family and friends left her ‘all shook up.’

Carole, a huge Elvis fan who has a collection of his posters and LP’s from her teenage years, said the concerns about her beloved Burmese cat’s size prompted her to take him to the vets for a check-up.

Following advice from staff at Glasgow Shamrock Street PDSA Pet Hospital it’s a case of ‘now or never’ for Elvis, who has been put on a strict diet in a bid to get him down to a healthy weight.

Carole said she’d been caught in a trap of feeding Elvis too much out of love. She is now determined to make positive changes for his long-term health to ensure he doesn’t leave the stage early.

She said: “I never gave Elvis treats or human food, but I’ve since learned that his portion sizes were way out of control.

“He basically had his own all-day buffet, whenever he emptied his bowl I would fill it back up again. The fact that he’s an indoor cat meant he soon piled on the weight.

“Thanks to the expert advice from the vets and nurses at PDSA, he’s now being fed a special diet food and I weigh out his portions so I know exactly how much he’s eating.”

Alfie from London

A super-sized Jack Russell who enjoys steak sandwiches and pub snacks is set to go on a diet after ballooning to more than double the size he should be.

Alfie, from Canning Town, London, has become a regular at his owner Tony Hughes’ local watering hole – enjoying treats from patrons and nibbling crisps off the floor. But it could soon be last orders for the roly-poly pet, as PDSA vets warn his enormous size could impact on his health and life expectancy.

The 11-year-old pet currently tips the scales at a whopping 14.3kg (2st 4lbs) – around double the size of an average male Jack Russell, 7kg (1st 2lbs). His Body Condition Score (a scale vets and vet nurses use to tell if a dog is a healthy body shape) is way off the chart.

Tony (72) is now putting Alfie on a diet with support from staff at the pet wellbeing charity’s Pet Hospital in Bow.

He said: “He does look bigger than a lot of dogs of his breed, but he just never stops eating.”

“I have tried putting him on a diet before but nothing seems to work no matter what I do. The trouble is everyone loves him and likes to give him a bit of their food. He also eats stuff off the floor so it’s really difficult to manage what he eats.”

Tony admitted that he too had been guilty of feeding Alfie unhealthy snacks at home, including steak and bacon baps, but is now stopping in a bid to get his beloved dog’s weight down.

He adopted Alfie when he was just two-years-old, but it is only in recent years that he had ballooned to such a huge size.

Billy from Bolton

A cheese loving dog who piled on the pounds over a 12-month period, after learning his puppy dog eyes could land him extra treats, is set to go on a diet.

Maltese Shih Tzu cross, Billy, was being “spoilt rotten” by owner Lee Piercey’s parents while he was out. After enjoying the high life, he now weighs in at a colossal 11.25kg (1st 11lbs) when he should be closer to 4kg (9lbs).

Lee, from Bolton, Greater Manchester, said he was concerned by his beloved pet’s huge weight gain. To help him fight the fat, he has applied for Billy to join PDSA’s Pet Fit Club – a six month diet and exercise competition for obese dogs, cats and rabbits.

Lee, who is a key volunteer for PDSA, adopted Billy when he was around two-years-old. He said: “Billy was a rescue dog and I’ve had him about four years. When I’m out in the day he spends a lot of time with my parents. They love him so much, but give him too many treats.”

“He loves cheese and they also give him toast but it’s not doing him any favours.”

Lee (31) said he’s now warned his mum and dad not to give Billy any more treats and has put him on a diet to shed the pounds.

He said: “I’ve told them the overfeeding needs to stop. The trouble is he has these sad puppy dog eyes and they fall for it every time.”

“Billy is really important to me, but I know he’s got to lose some weight because being the size he is could really harm his health in the long run.”

As part of his new fitness regime, Billy is now being given dog food only and enjoying plenty of exercise, including playing with the neighbour’s cat in the garden. As he sheds the fat, his energy levels are improving and he seems much happier.

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A ban on puppy sales by pet shops and other third-party dealers in England is being considered by the government.

Under the proposals, people buying or adopting a dog would deal directly with a breeder or rehousing centre.

Environment Secretary Michael Gove said the plan would be examined as part of a new package of measures aimed at driving up welfare standards.

Enhanced licensing conditions for breeders are already due to come into force this year.

Under the new rules, breeders or sellers of dogs must be licensed and will not be able to sell puppies and kittens under eight weeks old.

Puppies must also be shown alongside their mother before a sale is made, and - amid concern over online sales - purchases must be completed in the presence of the new owner.

Last year, the Department for Environment, Food and Rural Affairs suggested a ban on third-party sales could lead to the creation of an illegal market.

But the Dogs Trust welcomed the government's latest thinking on the issue, which is subject to a consultation.

Paula Boyden, veterinary director for the Dogs Trust said: "If a ban was introduced now, puppy farmers could exploit loopholes such as setting themselves up as unregulated re-homing centres or sanctuaries.

"Licensing and inspection of dog breeders and sellers must also be stronger to ensure that everyone involved in the trade is on the radar of local authorities."

RSPCA deputy chief executive Chris Wainwright said: "We have always said that an end to third party sales alone would not be enough to end the puppy trade crisis, and we are pleased that this is being looked at alongside enhanced licensing conditions for breeders."

The British Veterinary Dental Association (BVDA) has revealed that a business has been selling a number of pet products and books, with the BVDA logo on the labelling without authorisation.

The business has been named at Pet Dentist Products of 151 Cassiobury Drive, Watford.

BVDA has requested an immediate removal of the logo from all these products.

The BVDA wish to make several points very clear:

1. BVDA has NO connection with Pet Dentist Products or its products and does not and never has endorsed it or the products concerned.
2. BVDA has NOT given permission to use the BVDA logo (the copyright of which rests with BVDA), either explicitly or implicitly, to this company or its owner.
3. BVDA, as a decided policy, does NOT endorse any products or services.
4. BVDA does not permit its members to use the BVDA logo to publicise their own services.
5. BVDA will, on occasion, after consideration and subject to stringent conditions, endorse the Veterinary Oral Health Council(VOHC) Seal for products which have genuinely qualified for this seal, and permit the BVDA logo to be used on packaging only as a sign of endorsement of this seal.

Recent research conducted by online florist Eflorist into behaviour around Valentine's Day gifting revealed an increase of bouquets being delivered from pets to people and even people to pets.

Eflorist CEO Laszlo Varga states: "Most people think Valentine's Day is a time when people buy flowers for their other half, but over the past few years, we’ve noticed an increase of deliveries being sent to, or on behalf of a pet. Living proof that it’s not just romantic love that is celebrated at this time of year.”

However, if you are planning Valentine’s flowers to celebrate your furry friend, bear in mind that some flowers and plants can be toxic to animals.

“We frequently have customers enquiring as to whether our bouquets are pet-friendly,” says Laszlo, “and we believe it’s crucial to point out the hazards of particular flowers to domestic animals.”

With this in mind, Eflorist has teamed up with animal welfare charity Blue Cross who have some valuable tips about pets and petals…

“Blue Cross is warning pet owners that some flowers and plants can be deadly to our four-legged friends so to take care if flowers are in the house or garden. Among the most common toxic plants are lilies which can cause kidney failure if eaten by cats. The pollen can rub off easily onto a cat’s fur when they brush past. If they lick just a small quantity it can be very dangerous and a vet should be contacted immediately. African daisy, calendula and nasturtium may be safer alternatives to add to your bouquet.”

Caroline Reay, Blue Cross Vet, says: "A nice bunch of flowers can really brighten up your home, but there are certain plants and flowers that can be harmful, even fatal, to pets. Lilies can be extremely dangerous, even in tiny amounts or by picking up pollen on fur, and should be avoided all together. Other plants such as tulips, amaryllis and begonias can also be a threat if consumed by your dog or cat.

"If you're thinking about sending a bouquet or plant to a pet owner, it’s worth doing some research to make sure the flowers are pet-friendly. If you're worried your pet has eaten something it shouldn't, seek veterinary advice immediately."

At this time of year many pet loving families look to share their homes with a new puppy so James Wellbeloved is putting some initiatives in place to share details of its Puppy/Junior range.

The company’s marketing director, Alison Sudbury, says: “For our specialist pet trade partners we are communicating the benefits of feeding our brand from a young age.  We offer a naturally healthy diet with recipes which are hypoallergenic, have ingredients sourced from nature and include only ingredients which your pet needs. 

"Suitable for both young and old, James Wellbeloved helps pet owners to reconnect their pets with nature so that their loveable nature can shine through.”

Themed around the understanding of a puppy’s natural behaviour and the importance of natural food to help them learn and grow, the campaign will feature across social media and instore.

There will also be an online sampling campaign built in to help drive new puppy owners into the specialist pet trade. 

New ads and display materials feature a very muddy puppy who’s obviously enjoyed exploring the great outdoors with the strapline 'Don’t worry, I’ll shake it all off in the car!'  The same image is used across instore material including a free standing display unit, banners, bunting, shelf wobblers and aisle fins. 

Pet store  staff – whose expertise is what keeps your customers coming in – can also share in the James Wellbeloved excitement. Send a photo of your best puppy display using your new POS material to your local Business Manager to be received by March 8 2018.The five stores creating the best displays will win £100 worth of High Street shopping vouchers to share with the team!

For consumers there is a series of information leaflets covering all the things which they will need to know about looking after their new addition.  It shares what to feed, socialisation tips and general guidelines on owning a new puppy.

The James Wellbeloved Puppy/Junior range comprises complete and balanced dry food in Duck, Fish, Lamb and Turkey with Rice; Grain Free dry foods in Fish and Turkey; Grain Free wet foods in Lamb and Turkey; and Turkey and Lamb with Rice and Vegetables in Gravy.

For more information about the JAMES WELLBELOVED® range contact your Territory Business Manager, call 0845 300 4890 or visit www.wellbeloved.com.

*UK independent stores only. One entry per store. Visit www.wellbeloved.com/terms for full terms and conditions.

Ruffwear, the performance dog gear brand, has launched a new range of climbing-inspired products for adventurous canines and their human companions.

Connections Built to Last

The Knot-a-Range from Ruffwear includes collars and leashes. Constructed using climbing rope and featuring custom-made hardware, these products are designed to deliver a secure connection between dog and owner.

The Knot-a-Leash™ is made from reflective kernmantle rope, features a locking carabiner, easy-to-hold tubular webbing handle and convenient accessory loop. It comes in two sizes and four different colours. The style is also available as a short leash: the Knot-a-Long™, and a cinch leash: the Just-a-Cinch™.

The Knot-a-Collar™ is constructed from low-profile 7mm diameter rope with reflective trim for visibility, sliding fisherman knots for an adjustable, custom fit, an aluminium v-ring for secure leash attachment and separate ID attachment point with silicone silencer tag. It comes in the same four colours as the leash range: Granite Grey, Blue Atoll, Red Currant and Pumpkin Orange.

Camping with Dogs

New for Spring 2018 is the Knot-a-Hitch™, a campsite friendly dog-hitching system that allows dogs to roam while remaining on leash. It can be secured around two trees or fixed points with an easy-to-use tensioning system or at a single post, and comes in a durable stow bag with integral set-up instructions. It is constructed using kernmantle rope with reflective trim, making it visible in low-light campsite conditions.

The Original Ruffwear Bowl Refreshed

Ruffwear’s original product, the Quencher™ – a collapsible food and water bowl – has been refreshed for Spring 2018. It has gone through numerous developments since its inception in 1992, but has retained its position at the heart of the range thanks to a functional and durable design and construction. Made from water-resistant shell fabric with a lightweight, waterproof lining, it is available in three sizes plus a cinch top version, and now comes in Meltwater Teal, Blue Moon and Pumpkin Orange.

Everyday Essentials

Two new products have been added to the range from February 2018.

The Stash Bag™ is a convenient storage bag, ideal for carrying dog walk essentials, which also incorporates a pick-up bag dispensing system. It features a zipped pocket, external mesh pocket, internal key hook and can be attached to a leash for convenience on walks.

The Treat Trader™ is a quick-access, waist-worn treat bag featuring a one-handed, secure magnetic closure which has an audible cue, ideal for training. Constructed using durable, water-resistant shell fabric with a lightweight, waterproof lining, it has an ergonomic fit with a small outer pocket for essentials and a clicker-compatible loop.

For Dogs on the Go

The Dirtbag™ Seat Cover is the ideal vehicle protection partner for four-legged adventurers. It is made using three-layer construction, with a waterproof top layer that can be wiped down, a tough rip stop mid-layer and a non-slip rubber under layer to keep it in place. Its convertible design makes it suitable for most vehicle sizes with webbing loops and stuffer cleats for a secure fit and seatbelt access points that can be closed when not in use. Side flaps keep dirt contained, an integrated pocket is ideal for leashes and treats and it is machine washable.

The full range can be viewed at www.ruffwear.co.uk.

Johnston & Jeff Nest Boxes are designed and made and finished by hand by the company in its own woodshop in Yorkshire. They are all are made to protect the nesting bird as much as possible - from the elements and from predators.

They are CAD designed and precision engineered – using the best high-tech measuring and cutting equipment possible.

The wood is 12mm Birch ply – normally only used for furniture. This is a strong, smooth, long-lasting,

warm and comfortable material from an abundant, fast-growing and sustainable source.

Colours are Forest Green, Teak, and Natural/Oil, all achieved by applying water-based and non-toxic wood stains, and all individual pieces of each box which are not stained, are dipped, by hand, in wood oil, and then left to dry. Selected types have slate roofs – the slate is applied over a wood base for extra insulation.

The range:

Appleby Nest Box

The classic 32mm nest box – suits many different wild bird species

Bickleigh Nest Box

Pitched roof design, with a choice of 3 entry hole sizes – 25mm, 28mm, 32mm – or open fronted

Lydford Nest Box

The classic nest box - with a choice of 3 entry hole sizes - 25mm, 28mm or 32mm – or open fronted

Kendal Nest Box

Pitched roof design, open fronted, for Robins, Wrens, Pied Wagtails and Spotted Flycatchers

Middleton Nest Box

Natural design for Swifts with a 70mm x 30mm entry hole

Oakham Nest Box

Terrace of three 32mm classic nest boxes - for a congregation of Sparrows

Special offer stand deals available, displaying the whole range

Agria Pet Insurance has won Best Pet Insurance Provider in the Moneynet Awards 2018.

Led by chair, Andrew Hagger, Moneynet’s judging panel recognised the best providers and products from the past 12 months at the eighth annual Moneynet Personal Finance Awards.

Judges commented on Agria’s ‘impressive choice of cover options to suit all pockets – Lifetime cover with £12,500 and £6,500 veterinary fees and optional benefits to add if required.’ Agria is one of the few pet insurers to provide only Lifetime policies – a business decision that reflects Agria’s ethos of ensuring pets always have the cover they might need.

The customer experience is another key focus for Agria, and judges were impressed by Agria’s ‘easy to navigate website with transparent cover details’. They also commented that it was, ‘nice to see UK telephone support and access to a Pet Health Helpline’.

And, at over 125-years-old, while Agria is one of the oldest specialist pet insurers, innovation is central to their consistent growth – something judges also picked up on: ‘An innovative insurer with a range of options not just for pet owners, but breeders, rehoming organisations and vets too.’

Towards the end of 2017, Agria Pet Insurance was awarded Most Dog Friendly Employer by DogFriendly, which sits well with their previous accolade as ‘Cat Friendly’ from International Cat Care. Agria also holds a Silver Award for Outstanding Customer Service from the National Contact Centre Awards, and sustains a 5-star Trustpilot rating.

Andrew Hagger, chair of the Moneynet judging panel, says, “It has been a challenging year for banks, building societies, insurers, P2P providers and credit card companies, but some have excelled in their field and delivered much needed choice, transparency, value and in some cases new and innovative solutions for the consumer.”

“Despite difficult wider economic issues and uncertainty surrounding Brexit, we have seen some stand-out products and are again pleased to recognise the providers and innovators for their achievements.”

“Moneynet has reviewed each of the product areas and identified those products with the finest rates/fees, whilst also taking note of product features and innovative ways of giving the customer an all-round good deal.”

Simon Wheeler, Managing Director of Agria Pet Insurance, says, “We are incredibly proud to have been recognised as the outstanding provider in our field by such an eminent organisation as Moneynet. The Agria team works hard to consistently improve and innovate while keeping our customers and their pets’ health at the very forefront of all we do.”

To find out more about Agria Pet Insurance visit www.agriapet.co.uk

Combing his passion for gundog training and trials, with his extensive knowledge of canine nutrition, Richard King is bringing a wealth of experience to the team at VetSpec as National Business Manager.

The North Yorkshire-based business continues to go from strength to strength with the new hypoallergenic cereal-grain-free VetSpec Super Premium complete dog food range proving hugely popular.

Richard has many years' experience when it comes to owning, training and competing gundogs and he is also much sought after as a Field Trials judge.

"To be able to combine my love of training dogs with my many years working in the industry to develop the VetSpec range of six super premium dog foods and seven supplements is a fantastic opportunity that I am thoroughly enjoying," said Richard.

Richard is on hand to support retailers and wholesalers by providing valuable and comprehensive nutritional advice to help educate their staff as well as consumers on the research and development behind the VetSpec range and the best way to feed dogs of all sizes, age, breed and work levels.

Over the past 20 years Richard has been training and running gundogs with his greatest achievement winning the IGL Retriever Championship in 2015 at Windsor in front of Her Majesty The Queen.

Contact the VetSpec award winning team on 01845 565630 if you would like to organise a visit, in-store training on the VetSpec range or to plan an in store open day.

Directors of Devizes based raw dog food brand, Poppy's Picnic, played their very own game of thrones on BBC Dragons' Den on Sunday... and won!

Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the formidable Dragons.

The star of the show, and arguably the real 'leader of the pack', was Miniature Schnauzer Poppy - Dylan's own dog and the inspiration behind the whole brand. Poppy quickly won over the hearts (and laps) of the Dragons, easily stealing the limelight from her humans.

But Dylan and Louise held their own in the Den and managed to secure offers from four out of the five Dragons, with only Peter Jones declaring he was out.

With equal offers on the table - £60k for 15% of the business - from Tej Lalvani, Deborah Meaden, Jenny Campbell and Touker Suleyman, the pet food pair accepted a deal from Deborah, whose dog-loving credentials and clear enthusiasm for their brand shone through.

The Dragons' Den episode can be view on BBC iPlayer https://www.bbc.co.uk/iplayer/episode/b09qjnmg/dragons-den-series-15-episode-11

Accounts recently published by Wynnstay, the former owners of Just for Pets, reveal that the company took a heavy financial hit after it put the pet business into administration last year.

Just for Pets was put into administration in October and associated costs of £6.59 million saw the group report a loss after tax of £280,000, compared to 2016's £5.8m profit.

The future of the specialist pet retailer was secured after the acquisition of the business by newly-formed company PSR Trading Limited, a sister company to established business Pedigree Wholesale.

 The deal enabled Just for Pets to be rescued from administration and to maintain employment of nearly 200 staff from its head office and store operations in 18 locations across the country.

Commenting on the Wynnstay accounts chief executive Ken Greetham said: “The group's results as a whole were impacted by Just for Pets, which was very regrettably placed into administration in early October. However, this decisive action helped to minimise the potential adverse effect on both creditors and employees, preserving most jobs.

"Our core agricultural business delivered a significantly improved performance year-on-year, reflecting better trading conditions for our farmer customers, with milk and other farm output prices recovering from the depressed levels of the last two years. The recovery in prices over 2017 drove a greater sense of optimism across the agricultural sector.

"The agricultural trading backdrop is stronger than this time last year and the new financial year has started in line with management expectations.

"2018 is our centenary year and we look forward to marking it with a number of events and initiatives for all staff, customers and other stakeholders."

The founder of pet food firm Almo Nature is transferring all the assets of the business to a foundation aimed at protecting cats and dogs.

Pier Giovanni Capellino said: “In the next fee months I will transfer to a foundation all the profits (dividends) accrued since 1 January 2018 and all assets belonging to Almo Nature.

“The foundation’s sole purpose is the promotion of projects that protect cats and dogs, and encourage respect for biodiversity all over the world.

“Within this new framework, Almo Nature becomes, through the foundation, an economic tool available to animals, biodiversity and those who share the idea that a new pact is needed between humans and all other living creatures.”

The foundation – The  Fondazione Capellino – will be located in San Salvatore Monferrato, a region classified by UNESCO as a World Heritage site.

The Almo Nature logo will now include the words ‘owned by the animals’, and will be included in all product packaging in future.

PATS Sandown has secured a strong line-up of speakers for two days of seminars designed to give pet retailers ahead-of-the-game ideas on new lines, new approaches and new profit potential.

The talks, produced in association with Pedigree Wholesale, will take place in the Seminar Theatre in the Esher Hall of Sandown Park Exhibition Centre on both days of the show – Tuesday and Wednesday, March 20-21, 2018.

The free-to-attend series of retailer-focused seminars will cover a wide range of topics including: how to drive sales of pet products using expertise, engagement and ethics; all you need to know about licensing in 2018; getting more online visitors to your website; and health is the foundation for a magnificent future.

There will also be a chance to earn Continuing Professional Development (CPD) points for those people attending a special seminar on flea and tick control and prevention, by Beaphar UK. The CPD points will go towards the ongoing development of Suitably Qualified People (SQP) working in the pet industry.

Guy Blaskey, from Pooch and Mutt, has delivered seminars at PATS for the past seven years, and he said: “At every show the audience seems to be full of people who are really interested in pushing their businesses forward and learning about modern marketing techniques.

“I always get some very interesting questions at the end of the talk and people often follow up with queries via email, twitter or facebook.”

At PATS Sandown, Guy will be giving a talk on Wednesday March 21 on how to get your business growing.

“One of the easiest ways to discover new ideas that could help boost your business is to attend the free seminars at PATS,” said organiser Annie Foord.

“If there’s a subject that catches your eye then make a mental note of the time or write it down in your diary so you don’t miss it.

“Most seminars last half-an-hour so there’s no time to become bored. In fact, because of the time limit, there’s a lot of information packed into such a short session and often it’s a good idea to take notes or write down bullet points. Usually, the speaker will take questions at the end of the talk.”

As well as this free programme of seminars there will be so much more to see on the exhibitor stands packing two halls at Sandown, including an impressive number of items in the New Product Showcase, sponsored by pbwnews.

To help make the visitor experience even more enjoyable and rewarding, both the Surrey and Esher Halls have their own entrances and registration points, with visitors benefitting from free show entry, free parking, a free catalogue and many special offers.

There will also be a wide range of food available from all the various outlets and all visitors will receive a free cup of tea or coffee voucher, which will be redeemable all day.

To register for free entry to the show and to view the full list of exhibitors visit www.patshow.co.uk

Opening times

Tuesday March 20: 9.30am-5.30pm

Wednesday March 21: 9.30am-4.30pm