Leading London-based home pet hygiene product manufacturer The Paws Lab has announced the launch of its new Dental Care Wipes, a breakthrough in everyday pet oral hygiene designed to make dental care simple, gentle and achievable for every owner.
The Paws Lab Dental Care Wipes are dual‑sided, single‑use finger wipes that slip comfortably over the finger, allowing owners to clean their pet’s teeth and gums in seconds without a toothbrush, paste or mess.
Ideal for puppies, senior pets and those who resist traditional brushing, the wipes remove plaque, food residue and buildup while freshening breath and supporting cleaner teeth and gums between professional dental visits.
A Smarter, Two‑Surface Design
Dental hygiene is one of the most neglected areas of pet care, often because pets dislike brushing and owners struggle to maintain a routine. The Paws Lab Dental Care Wipes solve this problem with a unique dual‑surface format:
- Micropearl‑textured side — lifts plaque, residue and buildup
- Soft, smooth side — gently wipes and massages gums
This gives owners one simple tool for two complementary stages of daily dental care
Powered by Advanced SilverTi+ Technology
The wipes are formulated with SilverTi+, The Paws Lab’s patented nano‑silver and titanium dioxide technology, as part of the brand’s advanced approach to everyday hygiene. The formulation also includes cereal extract, which complements the mechanical cleaning action of the wipe by supporting oral hygiene and breath management, while helping reduce the conditions that can contribute to plaque mineralisation and tartar formation. The wipes are alcohol‑free and contain no added fragrance; their naturally light scent comes from ingredients within the formulation itself, including the cereal extract. Together, the targeted formulation and purpose‑designed dual‑sided wipe create a distinctive and practical approach to everyday pet dental care.
Nothing else on the market combines this format, this formulation and this level of ease‑of‑use.
Transforming Daily Dental Care
The Paws Lab Dental Care Wipes make consistent dental hygiene achievable for all households:
- Clean teeth and gums
- Help reduce plaque buildup
- Freshen breath
- Support long‑term oral health
- Encourage early routine building for puppies
- Provide a manageable alternative for pets who dislike toothbrushes
One customer shared, “My dog hates the toothbrush, but these wipes are so much gentler and let me keep up with his dental hygiene.”
Strong Retail and Professional Support
Already one of the brand’s bestselling products, the wipes are stocked across 30+ London and UK retail locations and contribute to The Paws Lab’s 4.7 Trustpilot rating. Groomers frequently recommend them to clients as an easy way to maintain dental hygiene between visits, reinforcing their credibility and everyday practicality.
A New Standard in Pet Oral Hygiene
By combining a controlled finger‑cot format, two purpose‑designed surfaces and a targeted SilverTi+ formulation, The Paws Lab Dental Care Wipes turn a difficult, often avoided task into a simple daily routine. They offer a distinctive, effective and accessible approach to preventative pet dental care.
If you are visiting PATS, NEC 27-29 September 2026 you can see all The Paws Lab products on stand NS50.
Company Contact: The Paws Lab hello@thepawslab.co +44 (0)7440 335 601 www.thepawslab.co
For further information please visit: www.thepawslab.co
