Doggy Doggy Yum Yum, launched in 2020 by Dorset- based artisanal ice cream maker Baboo Gelato, has acquired another distributor in the Midlands, allowing more grocery retailers and cafes, restaurants, garden centres, pubs and hotels across the region to stock the product.

First Service Frozen Foods Limited based in Worcestershire will be distributing Doggy Doggy Yum Yum to the Just for Pets stores as well as customers in the hospitality and grocery retail sectors.  

Sam and Annie Hanbury, the husband and wife team behind multi-award winning Baboo ice cream, found that lots of their customers were buying ice cream for their dogs. Realising that lactose is bad for dogs’ tummies, they saw a gap in the market for the first fully organic, dairy free premium frozen treat for dogs, and so Doggy Doggy Yum Yum was born.

Annie who trained as a professional gelatiere in Bologna, has brought the same care to the formulation of Doggy Doggy Yum Yum as she brings to her ice cream, so it uses the very best organic ingredients.

Made with peanut butter and bananas which dogs find hard to resist, this frozen treat uses coconut milk instead of dairy so it is kinder to dogs’ tummies. The ice cream is 100% organic, natural and contains probiotics which come from the live yoghurt, vitamins C and B, iron, magnesium, copper and potassium from the coconut and bananas.

If given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog.

The peanut butter is pure and so does not contain sugar, xylitol or palm oil.  Doggy Doggy contains no artificial flavourings, colours or refined sugars.

Wayne Sambidge, director at First Service Frozen Foods Limited, said: “We are extremely excited about adding Doggy Doggy Yum Yum to our range of products. The dog frozen treat market has grown massively in the past few years and we are delighted to be distributing such a quality, award-winning product such as Doggy Doggy Yum Yum.”

Doggy Doggy Yum Yum exhibited at Crufts for the first time this month introducing its delicious frozen treat to lots of new four-legged friends.

For further information visit www.doggydoggyyumyum.com