Rapidly expanding fish-based pet treats company Wild Ocean Omega3 Fish Snacks Ltd., trading as WOOFS exhibited for the first time at Crufts recently.

Based in Surrey, WOOFS experienced sell-outs on their stand on all four days of the show and managed to secure several new stockists including a new raw pet food distributor who had two pet shops in Swansea and three grooming establishments and two veterinary practices..

They also tested out new product samples at the show which has now led to the introduction of several new lines to the range which will be added by the end of March.

WOOFS is one of the only few UK pet food companies to hold the Marine Stewardship Council (MSC) certificate, which means that all the fish that goes into the manufacture of the treats is from fully traceable and sustainable sources and that the WOOFS’ fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems surrounding the areas where the fish are caught.

The treats are packed full of Omega 3 and have many health benefits for dogs. In addition, WOOFS accesses all of the raw material used in its manufacturing bases, ensuring that the best quality fish is utilised in all of its current and future products.

WOOFS currently produce Cod Cookies, Cod Fingers, Cod Crunchers, Cod Cubes, Dried Sprats and Granola which are available in different sized packs and beautifully crafted kiln jars. Following the success at Crufts, Cod Skin Tubes, Herring Training Treats and Cod Meat Sticks have now been added to the range 

The company is also looking to develop a premium dry food and is working with leading pet nutritionist, Moddie Lambert to introduce a range of fish-based raw food recipes. WOOFS are also in a position to offer retailers high quality whole fresh frozen fish to cater for raw feeders.

WOOFS are now exporting to Hong Kong, Germany, Ireland, Poland and Saudi Arabia. as well as stocking independent retailers and major online retailers such as Ocado, Fetch and Amazon. The company is looking to work even closer with retailers in the UK and increase its presence in the show dog, breeder and veterinary markets.

Stewart Irvine, company founder says: “We are extremely delighted with WOOFS’ success at Crufts. The company wants to bring top quality fish products to the attention of discerning dog owners and Crufts was an ideal platform to do this and try out new samples.

"Packed full of  Omega 3, an essential fatty acid that must be supplied in the diet because it cannot be created by the body, WOOFS tasty treats help support healthy vision, joint mobility and can help heal sore, flaky, damaged or itchy skin. The brittle nature and rough texture of the fish skin, is also great for reducing tartar and plaque, which creates healthier teeth, gums and a fresher breath.

"Fish is a great, easily digestible protein source for dogs and is ideal as a snack for overweight dogs who are trying to lose weight or dogs with allergies or intolerances. It also makes an excellent dog training treat so it is ideal for use in the show or agility ring and can also be used to train gun and working dog breeds.”

WOOFS offer retailers two space saving point-of-sale display units to display retail packs on.

If you are interested in becoming a stockist fill in the form at: www.woofs.co.uk/pages/stockists or email Steve Nile at s.nile@woofs.co.uk or to find out more about WOOFS visit: www.woofs.co.uk