‘Clean eating’ is widely acknowledged as one of the fastest growing trends in the human food industry, and the launch of Nutro Grain Free and Nutro Limited Ingredient Diet from Mars Petcare will enable dog owners to feed their pets in the same, mindful way they are adapting for their own diets. The two ranges will join Nutro Wild Frontier on shelf from June 2019.

Nutro is one of the largest pet food brands in the US market and, according to Arthur Renault, Mars Petcare marketing manager for Nutro, 'Clean eating is a future-proof category'. He said:"The UK market is ready for it. Nutro Wild Frontier, based on the ancestral diet concept, is already established here and Nutro Grain Free and Nutro Limited Ingredient Diet provide the next generation of hyper-premium products, available exclusively to the specialist pet trade, to encourage dog owners to trade up.  

“Our 'Feed Clean’ mantra combines the ethos of clean eating: simple ingredients you could find in your own kitchen; purposeful ingredients ie only what is necessary and beneficial for dogs; and trustworthy, with control and reliability built into every step of the manufacturing process. Effectively, that means a complete, balanced diet with all the essential nutrients that dogs need to consume every day.”

Nutro Grain Free

For many owners looking to introduce a lower carb food for their dog, a grain-free option (grains being high in carbs) can be the answer.

Nutro Grain Free uses lamb or chicken as its first ingredient and protein source, plus a unique blend of vegetables and fruits to provide the right balance of protein, fibres, vitamins and minerals. The first product available is a dry food for Adult Medium dogs, with Small Dog and Puppy following later this year.

Arthur said: “Nutro Grain Free is very clear and simple for owners to navigate, and the simplicity makes it a real asset to our trade partners, especially where space may be limited.”

Nutro Limited Ingredient Diet

The more sources of animal protein used in a food the more likely it is to contain an ingredient which can provoke an allergy in sensitive dogs. Symptoms of a potential food allergy can include red, itchy and sore skin, or issues affecting the digestive tract. For sensitive pets, feeding a single source protein-based diet, as well as avoiding grains and other ingredients such as egg or dairy which can help increase allergy levels, may be the answer.

Nutro Limited Ingredient Diet for dogs contains a maximum of 10 different ingredients, each one carefully selected for a balanced diet to ensure the pet’s enjoyment and comfort. The range is available for Small and Medium dogs with Lamb, and Medium dogs with Salmon.

Summing up, Arthur comments: “With Nutro Wild Frontier, Nutro Grain Free and Nutro Limited Ingredient Diet, Mars Petcare can offer the specialist pet trade a clean sweep on the clean eating front. Our ‘no fuss’ approach means that each range stands alone, is clearly accessible to the pet owner, and is a valuable asset for our pet trade partners.”

For more information about the Nutro range, contact your Mars Petcare territory business manager.