Agria Pet Insurance has been highlighted as an Ethical Innovator by independent body, The GOOD Shopping Guide.
The accreditation recognises Agria as a pioneering provider of sustainable pet insurance, following a comprehensive review of its policies and practices by The GOOD Shopping Guide research team.
According to the team’s findings, Agria is redefining pet insurance industry standards, scoring a perfect 100 across all relevant ethical categories and landing itself at the top of the league table.
The brand performed particularly well on animal welfare, carbon footprint reduction, and social responsibility. Agria’s impressive performance also earned it a place on the guide’s list of the Top 200 Ethical Businesses and a top spot on its Ethical Pet Insurance Comparison Table.
As the world’s first carbon-positive pet insurer, Agria actively removes more CO₂ from the atmosphere than it emits. The brand demonstrates its care for pets and wildlife in all aspects of its operations, such as its partnership with the British Bee Veterinary Association.
These distinctions contribute to Agria’s recognition as an Ethical Innovator, a title awarded to brands that go above and beyond in their ethical commitments.
“At Agria, we’re committed to ensuring our impact aligns with our customers’ interests,” said Janet Hughes, Head of Sustainability at Agria. “Eco-conscious pet owners look for insurers they can trust to reflect their values. Our accreditation by The GOOD Shopping Guide provides them with the confidence that by choosing Agria, their money isn’t being funnelled into unethical activities like deforestation, habitat loss, or animal cruelty.
“We believe that ethical business is the best way to do business – for animals, people, and our planet. In the age of greenwashing and empty promises, this kind of independent validation is more important than ever. Agria’s new ethical accreditation tells our partners, customers, and the wider public that we are a company they can rely on to care for their pets with integrity and responsibility.”
The GOOD Shopping Guide is a trusted organisation that independently verifies the ethical standards of businesses across the UK and beyond, helping consumers make informed, responsible choices. It independently researches and publishes Ethical Comparison Tables across more than 70 sectors, from food and fashion to banks and broadband.
It scores brands based on clear, evidence-based criteria, including environmental impact, animal welfare, human rights, supply chain ethics and corporate transparency. Only companies that meet high standards across all these areas are eligible for Ethical Accreditation.
Research & Editorial Director, William Sankey commented, “We are pleased to endorse Agria Pet Insurance with Ethical Accreditation, following a detailed analysis of the company's ethical policies and practices. Agria receives a top-ranking GSG Score of 100 in our Ethical Pet Insurance Table, reflecting its commitment to responsible finance, environmental sustainability, and animal welfare. Agria’s carbon-positive approach and commitment to funding planet-positive sectors prove that pet insurance can be both protective and progressive."
