In This Issue
Billy + Margot's new Australian owners aim for world domination of natural pet food
Secrets behind a successful pet treats business
Natural dog food start-up set to reach million pound milestone
The Dog Treat Company spreads the word overseas
Hearing dog Rose triumphs with help from Beaphar
Garden Décor range of metal animals is a big hit for Supa
TV vet becomes face of 'Eat Sleep Hay' campaign
Top dog groomers battle for major honours
K9 launches new grooming van video
Pooch & Mutt launches in Dubai
Get your own copy of Pet Trade Xtra
Award for Bring Your Dog To Work Day campaign
Supreme supports raising the standards of rabbit care
Scottish pet shop owners set to retire
New All for Paws Lamb Toys will have cats chasing to their heart’s content
Chuckit! impresses retailers with new mutts-have toys
Battles sponsors free visitor parking at BETA International
Canine expert behind pioneering dog muscle treatment shortlisted for women in business awards
Pets at Home pushing online content in the cloud
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Chuckit! impresses retailers with new mutts-have toys


Dog toy expert Chuckit! set tails wagging at PATS Telford as it launched a new selection of toys, including additions to the pupular Max Glow range, an updated version of the best-selling Fetch Medley, and the brand new Rugged range designed for tougher dogs and rougher play.

Providing retailers with increased product variety, and giving its consumers more ways to play, the full new product portfolio was on display for the first time on stand E10, where retailers were able to take advantage of top dog deals across the two-day event.

Increasing the Max Glow offering just in time for the darker nights of autumn/winter, Chuckit! launched a host of updates and new arrivals, including the first glow in the dark version of the Erratic Ball. Famed for its squared corners which cause the ball to bounce every which way when thrown, the glow in the dark Erratic Ball guarantees hours of fetching and fumbling fun, even in fading light, and means owners and their furry friends can go exploring even after the sun goes down.

Due to customer demand, other newcomers to the Max Glow range include the Glow Ball Medium now available in a two pack, as well as the new Extra Large Max Glow Ball for larger than life breeds, which is compatible with the Extra Large Pro 26 Ball Launcher. Ensuring pooches can play at any time of day, and enjoy their walkies whatever the weather, the Max Glow range is the perfect collection for the autumn and winter months, allowing owners to extend a pooch’s play time with a range of high quality glow in the dark toys - which are easily charged with a torch for ‘glow on the go’.

Chuckit! also exhibited the first products within the new Rugged range - the Rugged Bumper and Rugged Flyer, which have both been designed specifically for tougher dogs, and to withstand even the most powerful paws and jaws, providing a more tailored and specialist range of toys for retailers.

Puncture proof, robust and amphibious, the Rugged Flyer and Rugged Bumper boast an ergonomic shape that allows for easy catching and pick up. Available in bright colours for easy retrieval, the thick rubber ridges ensure dogs can grip it without puncturing the material during play. Also ideal for use on both land and in the water, the Rugged Bumper is made from a high grade amphibious rubber, giving consumers more variation and product longevity when it comes to playtime with their dogs.

Will Baggaley, Brand Manager for Chuckit!, comments: “We were so excited to showcase the new toy designs on offer at PATS this year and to show retailers how they can extend their offering with a host of new hard-wearing and seasonal products which provide more ways to play. We’re really proud of the high quality materials and performance of the new additions, and so it was great to welcome retailers to the stand to experience this first hand.”

Retailers can find more information about the product range on the website: http://chuckit-toys.co.uk. Retailers can also visit http://www.petproducts.co.uk to find out more information on stocking Chuckit!.
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