London based pet food company Pooch & Mutt has launched a weight loss challenge for dogs to highlight the problem of pet obesity and encourage owners to help their animals get in shape.
Pooch & Mutt’s ‘Pets Get Slim’ challenge invites dog owners to take part in a 12-week slimming programme.
The challenge is open to anyone wanting to help their dog slim down in 2019. There are no costs involved, signup is free, and anyone who would like to track their dog's progress can download their very own weight loss journal.
As an incentive to kick start the doggy weight loss journey, Pooch & Mutt is also offering an initial 20% discount on any size of its Slim & Slender food.
“We came up with ‘Pets Get Slim’ to highlight a serious problem, but in a way that hopefully encourages people to act," says ays company founder, Guy Blaskey.
“We know that most of the pet food sold in the UK is made by the same confectionery companies that are behind the obesity epidemics in our children.
'It is also a problem when pet owners think they are treating their pets by giving them titbits that they shouldn’t really be having. Unfortunately, it is a case of killing them with kindness.”
Recent figures have revealed shocking statistics about dog diabetes:
- 1 in 300 dogs is diagnosed with type 2 diabetes throughout their lifetime.
- 30,000 dogs are currently suffering from diabetes.
With Pets Get Slim, Pooch & Mutt is hoping to encourage the UK’s pets to get better.
“Our goal as a company is to help dogs everywhere lead happier, healthier lives. We’re hoping that when people take part in Pets Get Slim and start to see a difference in their dog, they’ll feel motivated to keep the progress for good.”
Pet owners can sign up to the challenge here: bit.ly/petsgetslim
