Pets at Home has appointed James Bailey as Chief Executive Officer with effect from 30 March 2026. James was most recently Managing Director of Waitrose, a position he held for over five years from April 2020.

During his tenure, James led Waitrose to strong sales and profit growth, steering the business through the challenging Covid period and its immediate aftermath of high inflation. He also relaunched Waitrose.com after the company moved off the Ocado platform. Prior to his appointment at Waitrose, James held a number of senior roles over 20 years at J Sainsbury plc, including Grocery Buying Director.

On 18 September 2025, Ian Burke was appointed Executive Chair pending the arrival of a permanent Chief Executive Officer. Ian will revert to the role of Non-Executive Chair upon James’ arrival and will then focus his efforts on supporting James through the transition period.

Ian Burke, Chair of Pets at Home, commented: "On behalf of the Board, I am delighted to announce the appointment of James Bailey as CEO of Pets at Home Group Plc.

"Following an extensive search process, the Board believes James' experience aligns well with the Group's ambitions for the coming years. His strong retail leadership skills will support the ongoing focus on improving Pets at Home’s retail business, with significant operational and commercial experience leading both stores and online operations. My Board colleagues and I very much look forward to working with him.”

James Bailey commented: “I'm delighted to be joining Pets at Home, it's a business I've admired for a long time and one I believe has a very bright future. I look forward to working with the Board and to meeting and working with all of the Pets colleagues and partners.”

The Nutriment Company is ending the year on a high with its 10th acquisition of 2025 – Zoo Factory, a leading Polish distributor of premium pet treats and pet food. 

This acquisition marks TNC’s entry into the Polish pet food market, one of the most dynamic and fastest growing in the European Union. This move represents a significant milestone in the group’s European expansion strategy.

In recent years, Poland has emerged as a significant growth market within the European pet care sector. This is due to an increase in pet ownership, a strong shift towards premium and natural pet food, and a rapid rise in sales through traditional grocery outlets and online channels. The market surpassed PLN 5 billion (approximately €1.16-1.18 billion) in value in 2024, reflecting year-on-year growth of 10 percent and outperforming the EU average. Industry analysts expect Poland to maintain its well-established growth momentum in the coming years.

Against this backdrop, acquiring Zoo Factory gives TNC an immediate presence in a large strategically important market with long-term growth potential.
 
Zoo Factory: a trusted brand with a strong commercial presence
A 100% Polish company, Zoo Factory has over 25 years’ experience in the pet industry. Their products are widely recognised by Polish consumers and supported by a diverse portfolio of over 250 articles. The company has also received multiple consumer awards for quality, trust, and product excellence.
 
Zoo Factory’s commercial model, based on a flexible supply network and outsourced logistics, enables the company to focus entirely on growth, brand development, and customer relationships. Its strong position in grocery retail offers immediate scalability for TNC’s entire product portfolio and will facilitate product expansion into pet supply stores, independent shops, and new omnichannel opportunities.
 
Accelerating growth with trusted local leadership
To guide Zoo Factory through its next phase of development, the current leadership team – including Managing Director Sławomir Musur and Purchasing Director Beata Bonalska  – will maintain their positions. Their in-depth knowledge of the market and long-standing customer relationships will be invaluable in strengthening TNC’s presence in Poland.

The initial phase of integration will focus on introducing TNC’s broader product portfolio, beginning with supplements – a category experiencing a growing  consumer demand in Poland. Within the first month alone, customers will gain access to TNC’s best-selling supplement products. As the integration progresses, TNC will also incorporate selected Zoo Factory products into its own production facilities to further strengthen efficiency, consistency, and innovation.
 
“Becoming part of The Nutriment Company opens an exciting new chapter for us”, explains Sławomir Musur, Managing Director Zoo Factory. “With their strong brand portfolio and our established market presence, we can offer even more value to retailers and pet owners across Poland.”

“With TNC’s support, we can expand our offer, strengthen our innovation pipeline, and respond even more effectively to the changing needs of the Polish market”, adds Beata Bonalska, Purchasing Director Zoo Factory. “This partnership gives our brands room to grow in new and meaningful ways.”

It has been an amazing and eventful year for the UK pet industry with lots of companies making headline news (good and bad) as well as scores of exciting and innovative new products being launched. In this final Pet Trade Xtra bulletin of the year, what better way to look back on 2025 than through the Top 100 best-read stories?

The Nutriment Company was one of the busiest firms in 2025, acquiring a string of businesses, including The Dog's Butcher.

To read any of the Top 100 stories just click on the link below and you'll be taken to the specific article.

1. UK pet industry shocked by London pet show revelations – Issue 41
2. Pets at Home battles against ‘subdued market backdrop’ – Issue 31
3. GA Pet Food Partners hosts premier industry event – Issue 25
4. Pet retailer expands own-brand product range thanks to £100k funding – Issue 3
5. UK pet industry mourns sad passing of John James – Issue 8
6. Pedigree Wholesale announces sad news of the death of Terry Brown – Issue 16
7. Pet health brand Omni wins £75,000 Dragons’ Den investment – Issue 5
8. PetQuip Awards 2025 finalists revealed – Issue 32
9. Kennelpak put in administration with loss of 51 jobs – Issue 26
10. Totally Natural Pet Products rebranded as DIBO – Issue 16
11. UK pet industry mourns sad passing of Steve Dixon – Issue 1
12. Pet shop closes after nearly six decades – Issue 31
13. Award-winning retailer reveals secrets of success – Issue 44
14. New survey reveals what consumers want from independent pet shops – Issue 5
15. New pet and aquatic centre costing £2m opens – Issue 34
16. Pet shop owner calls for shoplifting crackdown – Issue 1
17. Jollyes pet store in Enfield put up for sale – Issue 4
18. Garden centre cancels large-scale reptile event – Issue 23 
19. Pedigree Wholesale cuts prices on over 150 top-selling brands – Issue 7 
20. Independent pet shop owner vows to continue trading – Issue 7 
21. Cambridgeshire Flyball can’t stop being on top! – Issue 1 
22. Daughter takes over key UK role from ‘Mr Ferplast’ – Issue 2
23. Franchise company OSCAR Pet Foods ceases trading – Issue 7
24.  ‘Posh’ pet shop for sale in online auction – Issue 15 
25. Zoomark proves to be a big hit for British companies – Issue 18 
26. My Anxious Dog founder wins top business award – Issue 6 
27. Established pet food supply business for sale – Issue 8 
28. Food Standards Agency issues dog chew warning – Issue 2 
29. Pets Choice acquires Pettex and its cat litter division – Issue 14 
30. JR Pet Products acquired by German company – Issue 3 
31. Closing down pet shop blames high-street decline – Issue 6 
32. Pet Brands enters exclusive partnership with Nike  – Issue 8
33. The Nutriment Company acquires The Dog’s Butcher – Issue 1 
34. Pet store group has big plans for further growth – Issue 3 
35. Tributes pour in following the death of John James – Issue 9
36. Dog owners could be fined £2,000 for not following one simple rule – Issue 1 
37. Retail group drops 3,000 prices in all 100-plus stores – Issue 4 
38. Urgent action needed on pet business licensing – Issue 6 
39. Pedigree Wholesale appoints new Business Development Manager – Issue 7 
40.  ‘World’s first pet brand’ becomes modern-day hit – Issue 46
41. Henry Wag unveils sustainable dog collars and leads – Issue 13
42. 4th acquisition of 2025 for The Nutriment Company – Issue 10
43. Record entry for PIF Innovation of the Year Award – Issue 16
44. New Doodle’s Deli Meaty Ice Cream now available – Issue 13 
45. Jollyes removes small animals from stores – Issue 16 
46. Baboo Gelato to launch new variety of Doggy Doggy Yum Yum – Issue 13 
47. Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto – Issue 23
48. December footfall decline sparks concerns for independent retailers – Issue 1
49. Meatly launches world’s first cultivated pet food – Issue 5
50. British companies head off for Zoomark exhibition – Issue 17
51. New raw pet food superstore opens on Saturday – Issue 22
52. Multiple brands on show at PATS 2025 – Issue 13
53. Finalists revealed for the 2025 PIF Awards  – Issue 37 
54. The Nutriment Company buys another UK firm – Issue 3
55. Inside Pets at Home’s new superstore in Manchester  – Issue 10 
56. The Nutriment Company acquires Bulmer Pet Foods – Issue 13
57. Over 100 companies already confirmed for PATS at NEC – Issue 1
58. Independent trade association warns of 'troubled times ahead' – Issue 5 
59. Former pro-footballer scores big in pet nutrition – Issue 16
60. Pet food firm raises funds for further growth – Issue 1
61. CSJ targets January podge – Issue 1 
62. Pet podcast has become a global phenomenon – Issue 1 
63. The Nutriment Company acquires third business in 2025 – Issue 5 
64. Closed pet shop premises put on the market – Issue 7 
65. Pet firms cause a stir with April Fools hoaxes – Issue 13 
66. Nova marks 20 years with Golden Ticket Giveaway – Issue 12 
67. New centralised pet database receives industry expertise – Issue 17 
68. Pedigree Wholesale announces death of John Newbury – Issue 33 
69. Does your pet really love you? Petplan reveals the tell-tail signs – Issue 5 
70. Danish Design unveils a new visual identity – Issue 31 
71. HugglePets introduces new online trade portal – Issue 1 
72. Pets at Home experiences ‘weak footfall’ in festive period – Issue 4 
73. Imitation – the sincerest form of flattery for CSJ – Issue 5
74. Historic store's closure 'signals death knell for high street', warns retail body – Issue 6
75. ‘Urgent action’ needed to turn around retailer's fortunes – Issue 46
76. IPN pioneers sustainability in pet food manufacturing – Issue 1
77. Major rebrand for leading raw pet food firm – Issue 1
78. New oral flea and tick treatment for dogs – Issue 2 
79. The Nutriment Company expands its team – Issue 3 
80. Carepet wins first-ever NEXT Award for Pet Innovators – Issue 18 
81. Pets at Home profits jump despite dip in retail sales – Issue 21 
82. Pet retailer secures £300k funding to drive expansion – Issue 12
83. Recommended Product' mark to help brands gain trust – Issue 44 
84. Pet retailer approaches £100k fundraising target – Issue 13
85. Campaigner speaks out against Kennel Club guidance – Issue 29 
86. Award-winning pet firm launches crowdfunding bid – Issue 2
87. From farmhouse kitchen table to global success – Issue 21 
88. The UK’s top pet supplies brand, according to new industry report – Issue 31 
89. Independent pet store saved from closure – Issue 32 
90. My Anxious Dog launches Yellow Space Awareness Lead Slips – Issue 1 
91. Win a trip to Las Vegas with TropiClean – Issue 8
92. Major brand refresh for Benyfit Natural – Issue 17
93. Record-breaking PATS 2025 smashes attendance record – Issue 38 
94. Pedigree Wholesale invests in Supply Chain team – Issue 15
95. The PetFellas launches to redefine brand-led distribution – Issue 39 
96. Revealed: 27 winners of prestigious PIF Awards – Issue 43 
97. £15,000 raised at PIF Awards for pets in Ukraine – Issue 44 
98.  ‘One of the best’ pet shops to close after 45 years – Issue 45 
99. Urgent action needed on pet business licensing – Issue 7 
100. Independent pet store closes down after sale falls through – Issue 37

Nigel Baker, Chief Executive of the Pet Industry Federation, has urged the government to back small businesses in 2026 and create a financial climate where they plan, invest and grow. 

What’s your abiding memory of 2025 from a pet industry perspective?
Raw feeding has continued to grow and really move well into the mainstream this year. Retailers have adopted it wholeheartedly and there has certainly been a shift in the way owners view it, and the balance of type of food that people feed their pets. The other big area for us was finally getting the pet grooming code launched with the Canine & Feline Sector Group. That was a long time coming, and it’s a huge step for standards across the industry.

Is there one moment or experience that stands out for you?
The Ukraine support campaign, without a doubt. I spoke about it earlier in the year at a Kormotech conference, but raising £15,000 at the PIF Awards to help transport pet supplies out there was fantastic. The response from the industry was remarkable. It puts things into perspective and reminds you how strong and compassionate this sector is when it comes to animal welfare.

What are the challenges facing the pet trade in 2026?
Independent retailers are still under a lot of pressure. Costs keep climbing, customers are more cautious, and small businesses are operating on incredibly tight margins. They need stability and support, not more uncertainty. If we’re going to keep specialist pet retail alive, we need to help those shops stay competitive and keep doing what they do best: giving owners proper advice.

How will you and PIF be approaching the year ahead?
By upping our game even further. Members want clarity, practical support and someone fighting their corner, and that’s exactly what we’re focusing on. More guidance, stronger advocacy, and better tools, whether that’s through the PIF Awards, Business of Pets, Executive Briefings or the day-to-day support we give. I want 2026 to be the year people really feel the benefit of being a PIF member.

Is there one thing that the government could do to support the pet industry?
Yes: to actually back small businesses. Stop piling on costs, stop overcomplicating things, and create a climate where SMEs can plan, invest and grow. Most of our industry is made up of small companies doing their best under constant pressure. A genuinely pro-business approach would make a huge difference. And of course, even for the big companies, it’s important that the small pet business survive and grow, because the small businesses (retailers and pet services) are often at the coalface of the industry, with direct, regular access to the pet owners themselves. These small business can advocate for brands, so it’s really crucial that small businesses aren’t squeezed out. 

What are your hopes for 2026?
I’d like to see some stability return. The sector needs room to breathe with more investment, more confidence, and the chance for small businesses to grow again. And for PIF, I want us to keep strengthening our position as the go-to home for responsible pet businesses.

And what should the pet industry look forward to?
We’ve got a packed year ahead. The Business of Pets conference in June will be a major opportunity for learning, networking and growth. Then the PIF Awards in November, always the highlight of the industry calendar, and after this year we’ve set ourselves quite a bar to beat. And of course, PATS 2026 is shaping up nicely; we’re having some exciting conversations with the organisers already.

For more information on the Pet Industry Federeation visit https://petfederation.co.uk

Dr Matthew Bond, who took over as Chief Executive of the Ornamental Aquatic Trade Association (OATA) this year, makes a plea to the industry: “Support our bricks and mortar shops’ in 2026.

What’s your abiding memory of 2025 from a pet industry perspective?

2025 has been a bit of blur for me! I have spent much of the year shadowing our former Chief Executive Dominic Whitmee in readiness for a seamless handover when he retired in October. So my abiding memory of this year is how busy it’s been juggling so many issues, from keeping on top of the day-to-day workload, responding to issues and all the while making sure OATA is representing the ornamental aquatics industry. But no doubt that’s just the same for many in the pet industry. 

Is there one moment/experience that stands out for you?

My trip to Uzbekistan for the CITES Conference of the Parties. These happen every two years and yet again it was obvious there is still a significant force within the CITES community working to block sustainable trade in wildlife on pure ideological grounds – even though CITES is all about how to enable wildlife trade in a sustainable way. These meetings are always hard work trying to get the industry voice heard on the matter that are important to us. But the one silver lining I drew from the fortnight is how well the global pet trade coordinated to provide expertise, as well as highlight the inconsistences and lack of evidence in proposals relating to a wide range of pet species, from stony coral to tarantulas. It was a privilege to work with some really dedicated people with years of experience and I think we're well placed to push back on the anti-pet keeping ideology spreading both within and outside of CITES.

What are the challenges facing the pet trade in 2026?

There’s no doubt it’s extremely tough on the High Street. We all need to support our bricks and mortar shops because we know that the vast majority of money spent in the fishkeeping hobby is spent in these shops. And they are key places for providing face-to-face advice and guidance to pet owners. It is worrying that in the past decade there’s been a 22% decline in the number of retailers selling pet fish. That should worry all businesses, from manufacturers to importers and wholesalers, who supply retailers. What happens to our industry if people can no longer visit a shop and be inspired by watching beautiful fish?

How will you and OATA be approaching the year ahead?

We have a ‘new look’ team at OATA with myself taking over as Chief Executive, our new Office and Finance Manager Dawn and Scientific Support Officer Leigh, and Emily getting a promotion to Scientific and Technical Adviser. Only our PR & Parliamentary Officer Pauline is an ‘old hand’, with more than a decade in her part-time role. So we are actually approaching 2026 with a lot of energy! I really want to spread the word about the work we’re doing to promote and protect the industry, both online and also by getting out to visit aquatic businesses to better understand the issues they’re facing. I’m also keen to grow OATA’s membership and improve our membership offer. And we’re planning a review of our industry training programmes and how we can add to our guidance and caresheets. We have lots planned!

Is there one thing that the government (or outside agencies) could do to support the pet industry?

Reject calls for positive lists! There are elections coming in 2026 to Scotland and Wales and no doubt animal rights organisations will be pushing for political parties to include positive lists in their manifestos. With animal welfare being a devolved issue, pushing to get a positive list, which seeks to limit the animals we can keep as pets, in one part of the UK will be seen as a wedge to open opportunities to push this approach across the UK.

What are your hopes for 2026?

There’s lots I would wish for, like the cost of living to come down so that people have more money to spend on their pets, including fish! I’m also hoping that the situation at the UK Border will improve, to make it much less bureaucratic, time-consuming and expensive to import aquatic species. 

And what should the pet industry look forward to?

We hope OATA members will look forward to our new Members’ Webinar Programme, launching in 2026! 

For more infromaton on OATA visit https://ornamentalfish.org

Joe Denham, Director General of trade association PetQuip, has revealed that export trade barriers continue to be a challenge for UK pet product firms and has urged the government to help with financial support. 

What’s your abiding memory of 2025 from a pet industry perspective?

The PetQuip Awards were the highlight of the year. It was fantastic meeting members and celebrating the innovation that we continue to see from British businesses.

Is there one moment/experience that stands out for you?

Our international pavilions this year continued to make an impact, especially Zoomark and Pet Fair South East Asia. British products continue to be viewed by overseas retailers as innovative and forward thinking.

What are the challenges facing the pet trade in 2026?

From member feedback, recruitment of staff continues to be somewhat of an issue, as well as export trade barriers. As a federation, we are working to help members to overcome those barriers and make trading as frictionless as possible.

How will you and PetQuip be approaching the year ahead?

We are approaching 2026 with enthusiasm. Our Meet the Buyer programme is being extensively extended with overseas suppliers that are really keen to talk to our amazing British companies.

Is there one thing that the government (or outside agencies) could do to support the pet industry?

There are several things, but they should concentrate on compliance issues, particularly within the feed sector and also to re-instate financial support for businesses that want to expand.

What are your hopes for 2026?

The federation’s raison d’etre is to help British businesses within the sector. We will be pushing hard to do everything we can to help them. Our patrons are helping us to replace government funding and we are supremely grateful for their continued support to help us to help smaller businesses within the sector.

And what should the pet industry look forward to?

Continued growth is the defining goal for everyone in the industry. The PATS trade show and PetQuip Awards are always a highlight of the year and we look forward not just to participating but supporting every attending business.

For more information about PetQuip visit www.petquip.com

A total of 27 honours were handed out at the PIF Awards 2025.

PIF Award Winners 2025

Innovation Award – sponsored by Worldpay
Muzzle Movement – Size Mitzy

Best Newcomer – sponsored by The Animal People Recruitment Company
Alex Dimmock – Bella + Duke

Cattery of the Year – sponsored by James & Steel
Farm Springs Cattery

Pet Retail Chain – sponsored by Naturo
Pet Pavilion

Dog Daycare Business of the Year – sponsored by Collar
The Doggy Daycare Centre

Dog Walking Business of the Year – sponsored by Collar
Beacon Barkers

Export Award – sponsored by Associated Veterinary Services
Boil & Broth

Garden Centre Pet Department of the Year – sponsored by Natures Menu
Homeleigh Garden Centre, Bude

Grooming Business of the Year – sponsored by Buddycare
Pet Pavilion

Home Boarding Business of the Year – sponsored by Cliverton
The Country Dog Hotel & Spa

Independent Retailer of the Year – sponsored by Bella+Duke
Superpet Warehouse

Kennel of the Year – sponsored by Collar
Canine Karma

Manufacturer of the Year (Over £10m ) –  sponsored by Anthesis
Landguth Heimtiernahrung

Manufacturer of the Year (Under £10m) – sponsored by Anthesis
Cobbydog

New Business of the Year – sponsored by Worldpay
Sniffer Shop

New Product (Accessories) – sponsored by PBW News
Pawdaw of London, Luxury Amenity Pack for Dogs

New Product (Food) – sponsored by PBW News
Nutriment Gently Steamed Range

New Product (Health & Hygiene) – sponsored by National Pet Shop Day
Karnlea Cat Supplement Toppers

New Product (Treats) – sponsored by the Big Biscuit Company
Antler Chew Venison Sticks

Online Business of the Year – sponsored by Worldpay
Dorwest Herbs

Pet Service Business of the Year – sponsored by Cliverton
Yorkshire Pooches Therapies

Pet Tech Business of the Year – sponsored by PBW News
Petscribers

Raw Store of the Year – sponsored by Nutriment
Stefs Pet Pantry

Supplier of the Year – sponsored by Dog Friendly
Herbal Dog Co

Sustainability Award – sponsored by Citation
Doglyness

Wholesaler of the Year – sponsored by Natures Menu
Vital Pet Group

Marketing Campaign of the Year – sponsored by Nobull
Tug-E-Nuff

Lifetime Achievement – sponsored by PATS
Gordon Thomas

The Muzzle Movement, LitPet, Dougie's Pets, Bray Healthcare, Grub Club, We.Pet were among the gold winners at the prestigious PetQuip Awards. Liane Avery (pictured below receiving her trophy) from Pet Trade Innovations won Employee of the Year and Ann Child, from Fold Hill Foods, received a Lifetime Achievement Award.

Over 300 suppliers, retailers and industry professionals celebrated the creativity and achievement of the UK pet sector at the PetQuip Awards, with 16 awards presented.

While the awards presentation was the star of the show, the rest of the night was studded with entertainment and fun with a performance from The Trickstars, a charity prize draw from Pets as Therapy, magnum draw courtesy of Noble Futures and a photo booth and lucky dip, provided by Leopard Co, the event’s headline sponsor.

The PetQuip Awards were held at the National Conference Centre, alongside PATS trade show at the NEC, where over 400 exhibitors showcased their products at the biggest PATS ever.

Winners

Supplier of the year (Sponsored by Pet Sourcing Fair China)

Gold winner: Law Print & Packaging

Silver: Durham Animal Feeds

Highly commended: Buitelaar

Business service of the year

Gold winner: Behavet

Silver: iPET Network

Most promising new starter business (Sponsored by Interzoo)

Gold winner: LitPet Supplement

Silver: AniVatio

Highly commended: It’s the Dogs (sub brand of Protein Ball Co)

Product of the year: food & treats (Sponsored by PPM)

Gold winner: Veggie Superfood Boost from Dougie’s Pets

Silver: Dog Eclairs from Ruffingtons

Highly commended: Doggy Doggy Yum Yum Frozen Treat from Baboo Gelato

Highly commended: Frozzys Happy Gut Yogurt Squeeze from Frozzys

Jon Lee, Dougie’s Pets, said: “We won silver last year so it’s fantastic to go one better and win the Gold. It’s testament to all the hard work that goes into producing innovative products.”

Product of the year: healthcare and grooming

Gold winner: Quick Stop by Bray from Bray Group Ltd

Silver: LitPet Pawsitive Powder-Stress relief and calming supplement for dogs from LitPet

Highly commended: Buddycare Paw & Nose Balm from Buddycare

Davinder Sambhi, Product Manager, Bray Group said: “We are delighted and honoured to have been recognised in this way – it is such kudos to be voted for by the PetQuip panel. It means that world to have our new-to-the-market product validated by a panel of industry experts.”

Product of the year: accessories and technical (Sponsored by Zoomark)

Gold winner: The Muzzle Movement Size Harry 2.0 from The Muzzle Movement

Silver: Hurtta Safeguard Harnes ECO

Sustainability award (Sponsored by CIPS)

Gold winner: Grub Club

Silver: Nilaqa Pets

Highly commended: Buitelaar Group

UK retailer of the year: multiple (Sponsored by Buddycare)

Gold winner: Pets Corner

UK retailer of the year: independent (Sponsored by Copdock Mill Wholesale)

Gold winner: Wildwood Pets

Silver: Our Pet Village

Highly commended: Joywyns Pet and Country

UK retailer of the year: online (Sponsored by China Pet Industry Association)

Gold winner: The Muzzle Movement

Silver: Tug-E-Nuff

Highly commended: Kavee

Clara Hewson, owner, The Muzzle Movement, said: “Wow, it’s brilliant to win two PetQuip Awards, repeating our double success of 2024. It gives our team such a boost, knowing that we are doing something that makes a difference.”

International retailer of the year (Sponsored by PATS)

Gold winner: Pet Lovers Centre

Best marketing campaign (Sponsored by PBW)

Gold winner: Tug-E-Nuff’s ‘BOB Launch’ campaign

Silver: Frozzys’ ‘Happy Gut Healthy Pet’ campaign

Highly commended: Naturo Natural Pet Food’s ‘Naturo Dogs Don't Care What They Eat. Naturo Do’ campaign

Rising star (Sponsored by Noble Futures)

Gold winner: Jake Foster from Grub Club Pets

Jake said: “It was amazing to be recognised by the pet industry this early on in my career. We have been working hard to push boundaries in the industry and to be bolder, brighter and more adventurous so to win this award last night was amazing.”

Employee of the year (Sponsored by Uniexpress)

Gold winner: Liane Avery from Pet Trade Innovations

Liane said: “I’m really surprised to be named Employee of the Year, it’s a great honour. It was nice to hear what was said about me. I got rather emotional when people congratulated me after I received the award – I’m touched by all the lovely comments.”

The Theresa Swann Award: exporter of the year (Sponsored by GBH Exhibition Forwarding)

Gold winner: We.pet Independent Pet Wholesale

Silver: Bugalugs Pet Care

Daniel Vander, Managing Director, We.pet, said: Absolutely delighted to have won exporter of the year award. It’s great to receive recognition from our contemporaries in the trade and a fantastic accolade for all the team at We.pet who work so hard throughout the year.  

Lifetime achievement

Ann Child from Fold Hill Foods

Ann said: “After 37 years of working in the pet industry, it’s a great honour to be recognised in this way. It is a great trade to work in so I’m very happy to receive the award.”

My Three Cats, the Warrington-based, multi-award-winning cat-sitting service, has launched its first franchise territory in Blackpool, reflecting growing demand for specialist, in-home feline care across the UK.

The Blackpool franchise will be operated by Rachel Wrigley, alongside her husband Adam and son Sam, providing feline-first care across Blackpool and the Fylde coast.

Founded in Warrington in 2017 by Wendy Thomson Melling, and now operated alongside daughter Eloise, My Three Cats has grown into an 18-strong team and is expanding through franchising to meet increasing demand for at-home cat care.

Since the launch of its franchise model in September 2025, My Three Cats has received strong interest from cat lovers across multiple segments. This response highlights not only sustained demand for specialist feline care, but also a growing appetite for flexible, purpose-led careers within the pet services sector.

2025 has marked a significant year for My Three Cats, with multiple industry recognitions, alongside a BBC podcast appearance and a speaking slot at Cat Show Live, helping to raise wider awareness of the need for feline-first services through its Cats Deserve More campaign.

Founder Wendy Thomson Melling said the expansion reflects a shift in owner expectations. “There are an estimated 12 million cats living in the UK, yet many pet services remain primarily dog-focused. More cat owners are actively seeking in-home care that reduces stress and respects feline behaviour. Our franchise model allows experienced, passionate people to deliver that care locally, while building a meaningful business of their own.”

Rachel brings extensive feline experience to the Blackpool territory, sharing her home with seven cats and operating within a household familiar with a wide range of feline needs. Her local knowledge, alongside a background in cat ownership, adoption and fostering, were key factors in the franchise agreement.

For further information about franchise opportunities visithttps://www.mythreecats.co.uk/franchise-page/ 

Leading dog accessory brand Doodlebone is proud to announce the launch of its latest collection, Trendy Tails – Everyday essentials, elevated. Because the best walks deserve that little extra something.

Created for dogs who strut a little prouder and the humans who notice the details that make a difference, Trendy Tails blends on-trend colours, thoughtful finishes, and quality you can feel – delivering premium everyday products that are easy to stock and hard for customers to resist.

The With Me Harness: The Hero of the Collection

Leading the launch is the With Me Harness, a product designed to combine comfort, durability, and elevated design – ticking every box for retailers and pet parents alike.

Built for performance and practicality, the With Me Harness is tough enough for big adventures yet comfy enough for every day. Secure neck and chest buckles (no overhead hassle!), four adjustment points and a padded grab handle – this harness is all about control and comfort.

The stretchy tummy strap moves with the dog, moulding to their shape for the ultimate fit and reduced pressure on those all important areas. Reinforced stitching, strength tested metal buckles mean it’s the perfect option for all dog breeds and sizes – going up to a size 9-11, suitable for large breeds including Newfoundland’s and Cane Corso’s. Reflective details, breathable Airmesh lining and machine washable means it’s adventure ready for everything from the early morning walkies to the late night strolls.

Doodlebone have taken two best-selling colours from previous collections – Reef and Pastel Paint Splat to create two fun colourways for the new With Me Harness; Navy/ Reef and Pink/ Pastel Paint,

The With Me Harness is complemented by a matching Padded Collar and With Me Lead (the best-selling Doodlebone Padded Lead, now with a traffic handle for more control when dog owners need it the most) – offering a complete, coordinated look on the shelves of pet shops.

Retailer-Focused Design

The Trendy Tails Collection has been developed with retailers in mind. Eye-catching merchandising, thoughtful details to grab dog owners’ attention in store, all at an accessible price point to position the range perfectly for customers seeking both practicality, style and most importantly quality products.

James Mokler, Product Marketing Manager says, “Trendy Tails is our take on everyday essentials, reimagined with a touch of style and a whole lot of heart. We’ve focused on products that deliver function and design in equal measure. The With Me Harness leads that charge: it’s versatile, stylish, and built to last – everything today’s dog owners are looking for.

The Trendy Tails Collection can be purchased direct atwww.doodlebone.co.uk and can be found in stockists nationwide.

A Doodlebone dog is all about bringing fun to life.

2014 was the start of our epic Doodlebone journey, we set out to bring something new and fun to the doggie world.  To this day, we design colourful, comfortable, and durable products, always putting the dog at the heart of every product.

We only use top quality materials, so they are built to last, and our unique sizing system is designed to ensure a better fit and a size that will suit pretty much any type of dog; short, tall, long, big, and small!

Get in touch to find out why Doodlebone’s exciting range of dog accessories is so loved by dogs, dog owners and retailers alike.

With industry-leading margins, our unique lifetime guarantee, and no minimum order quantity, we think you’ll dig Doodlebone too.

We’re on a mission to take the hassle out of walks, adventures and everyday chaos - so you can crack on with the good stuff: snuggles, zoomies, and showing off your four-legged best mate.

That means designing comfy, colourful accessories that feel great, fit brilliantly, and last a lifetime. No faff. No fluff. Just thoughtful kit made by pet lovers who genuinely care.

We.pet launch a new natural chew for dogs; ‘Choo’ is a new-to-the-market specialist independent treat brand offering ‘Meaty Sticks’ which are 100% free from gluten, grains, or anything artificial. A wholesome natural treat in three meaty flavours for all life stages, that supports a dog’s dental health and hygiene! 

Daniel Vander, We.pet managing director commented; “we are excited to be chosen as the sole worldwide distributor of this great new brand of chew that will only be available through the independent retailer channel. The brand will deliver exceptional value to independent retailers and their customers.” 

He also commented, “This is one of half a dozen new brands launching exclusively with We.pet in 2026. The year ahead will be an exciting time for We.pet as we put the finishing touches to agreements to distribute two completely new food brands and the continued range expansion of three other brands already firmly established in the We.pet portfolio. All of these new products will ONLY be available to purchase via our network of independent retail trade partners which has now grown to over 650 outlets around the country. We have always been fiercely loyal to the independent trade and in times where more and more brands are choosing to sell via the grocery and online channels, we think it’s an exciting time to be a We.pet trade customer as we continue to support your shops and your customers with products you can rely on.”

For humans, Christmas is a time of excess, noise and enforced merriment. For dogs, it can feel more like an ambush.

Behaviourists warn that the festive period sees a sharp rise in dog bites, not because dogs suddenly become “naughty”, but because we expect far too much of them at the most overwhelming time of year. New people, screaming children, novelty jumpers, strange food smells, constant doorbells and fireworks or party noise can push even the calmest family dog to breaking point.

“A dog bite doesn’t come out of nowhere,” says Jo Middleton, director of Canine Principles, a UK-based organisation specialising in behaviour, welfare and education. “It’s a dog’s absolute last resort. By the time a dog uses its teeth, it has already tried everything else to say ‘I’ve had enough’ and those signals have usually been missed or ignored.”

The biggest mistake owners make is assuming their dog is part of the celebration.

“We talk about dogs ‘joining in the fun’, but dogs don’t know it’s Christmas,” Jo said. “All they know is that their safe, predictable home has suddenly been invaded by bright lights, loud noises, unfamiliar people and unpredictable behaviour.”

Children are a particular pressure point. Excited kids running, shouting, hugging or grabbing, especially when hyped up on sugar and novelty, can be deeply stressful for dogs.

“Dogs don’t cope well with erratic movement or high-pitched noise,” said Jo. “Add costumes, antlers or Christmas jumpers that restrict movement or vision, and you’re increasing the risk. A growl, lip lift or freeze is not bad behaviour, it’s communication.”

Christmas food is another hidden trigger. Rich smells, dropped scraps and unfamiliar items can cause both physical discomfort and behavioural tension. Dogs may guard food, feel nauseous or become overstimulated by smells they don’t understand.

Then there’s the doorbell. Couriers, guests, neighbours and well-wishers can mean a constant stream of perceived intrusions. “Every knock is potentially a threat,” said Jo. “If a dog is repeatedly exposed without time to decompress, their stress hormones stay elevated. Eventually, something tips them over the edge.”

Add loud music, parties, crackers or fireworks, and you have the perfect storm.

Jo is clear that aggression is rarely the root issue. “Dogs bite because they feel trapped, overwhelmed or unsafe,” she says. “Christmas is full of scenarios where dogs lose choice and control. Being forced to interact, posed for photos, passed between guests or prevented from retreating is incredibly stressful.”

Crucially, many bites happen within families, often involving children, and often from dogs with no previous history of aggression.

The solution is not punishment, but management and empathy. “Every dog needs a safe space where they will not be disturbed,” says Jo. “A quiet room, crate or gated area with familiar bedding, water and toys. This is not exclusion, it’s protection.”

Owners should actively advocate for their dog, telling guests and children not to approach, hug or touch unless invited. Christmas jumpers and novelty outfits should be optional, brief and never forced.

It can also help to support dogs emotionally during periods of change. Pet Remedy’s calming plug-ins, which use a low-concentration valerian-based blend, are widely used to help dogs feel more settled during unfamiliar or stressful situations such as busy households, visitors and routine disruption. 

They are not a substitute for good management, but can be a useful additional support.

Jo urges owners to watch for early warning signs, including yawning, lip licking, turning away, freezing, whale eye, pacing or hiding.

“These are polite signals,” she says. “If we respect them, we prevent bites. If we ignore them, the dog has no option left.

“If we stop expecting dogs to perform, entertain or tolerate everything, and instead allow them to opt out, Christmas becomes safer for everyone,” Jo added. “A relaxed dog is a safe dog.”

With one week until Christmas, animal welfare charity All Dogs Matter is issuing an urgent warning: the organisation is now receiving around 30 calls every day from people wanting to give up their dog before the festive season.

Kennels across London are full, rescue charities are overwhelmed, and even well-intentioned dog owners are calling in desperation as they realise they cannot cope with the dogs they have purchased.

Many of these dogs were originally bought online, often as puppies from unscrupulous breeders who misrepresented breed types and concealed serious behavioural or health issues. By the time these dogs reach adolescence, owners find they are unable to manage them, especially with Christmas visitors, travel and the change in household routine over the holidays.

“This year we’ve seen heartbreaking numbers of people trying to surrender their dogs in December,” said Ira Moss, CEO of All Dogs Matter. “People are opening their homes for Christmas, only to feel they can’t cope with a dog that hasn’t been trained properly, has developed behavioural issues, or simply no longer fits their lifestyle. What started as an impulse online purchase often ends in panic and the dogs are the ones who suffer.”

Many of the dogs that All Dogs Matter is asked to take in have already been through multiple homes, leaving them anxious, traumatised and often in poor health.

“If more people contacted reputable rescue charities before acquiring a dog, these animals wouldn’t be passed around like unwanted Christmas gifts,” added Moss. “By the time dogs reach us, they are often unsocialised, frightened or in need of expensive veterinary treatment. It’s a nationwide crisis that escalates at Christmas and continues well into the new year.”

All Dogs Matter was recently chosen as one of the animal charities benefiting from Ricky Gervais’s £2.4 million Christmas donation, which recognised the vital work carried out by rescue organisations nationwide.

All Dogs Matter is urging the public and media outlets to highlight this growing problem and to encourage anyone considering a dog to seek proper advice, avoid online impulse purchases, and never abandon a pet simply because Christmas is approaching.

Email: jo@alldogsmatter.co.uk

Tel: 020 8341 3196

PetAmaze has secured professional endorsement for two products following independent testing by dog trainers through The Dog Trainer School’s Recommended Product initiative.

The Pumpkin Powder and All-In-One Daily Chews were assessed under real-world conditions to evaluate usability, welfare alignment and tangible benefit, providing retailers with an additional layer of professional confidence.

Led by former Good Housekeeping Institute tester Helen Wainwright, the programme offers a transparent, criteria-based approach to product evaluation.

“Retailers benefit when products are backed by professionals who actually use them,” said Wainwright.

Both products have been approved for 12 months.

PetAmaze – www.petamaze.com 

direct to your e-mail inbox...

The best news service every week.

Subscribe for free by clicking here

CSJ owner Ceri Rundle was delighted to gain the Ellis O Evans Memorial Shield for the highest points gained by a North Wales handler at this year’s All Wales Nursery Final with Patch (seen in photo).

She said: “It had been a few years since I had run in this Final and so I was putting extra pressure on myself not to let my lovely bitch, ‘Llangwm Patch’ down.”

Two years old Patch was bred by Aled Owen - himself a master in the art of sheepdog handling with a vast list of outstanding titles including International Sheepdog Society Supreme Champion and World Sheepdog Trials Champion (each multiple times!).

The trial was held on 13th December at Nantmell, Llandrindod Wells and her fantastic result came as an early Xmas present for Ceri.

She sent a big thank you to Aled for ‘giving’ her Llangwm Patch and for his help (and patience!) for getting them there..

Then it was, “Thanks to Sophia, Brian and all their helpers for organising and staging the event and good luck to the top 10 handlers who will represent Wales at the 4Nations Final in March, 2026.”

Ceri added: “Congratulations to Kevin Evans with Kismet Apache on becoming this year’s All Wales Nursery Champion.  Amazing to see the two Patchs in the top 3 and looking so alike!”

For more on CSJ products visit www.csjk9.com or call 01745710470

The Nutriment Company (TNC) continues its strong end-of-year momentum with the acquisition of Antos, a leading Dutch distributor and developer of high-quality pet treats. This is TNC’s ninth acquisition in 2025, strengthening the group's position as one of Europe's fastest-growing providers of premium, natural pet nutrition.

Founded over 35 years ago, Antos has built a trusted reputation for producing safe, high-quality treats responsibly and with care. The company’s philosophy of focusing on the needs of pets and their owners, prioritizing animal well-being and continuously improving ingredients and recipes, aligns closely with TNC’s mission to deliver natural, biologically appropriate nutrition across Europe.

Antos operates a large, modern logistics facility in the Netherlands, which will become a strategic hub for TNC in the Benelux region. The site offers significant expansion capacity and will enable TNC to offer its full range of products to a large and growing customer base.

A strategic move in a fast-growing category

The acquisition accelerates TNC’s expansion into the treats segment – one of the fastest-growing categories in pet nutrition. Through Antos, TNC gains access to a wide network of retailers and distributors, enabling the group to expand its range of premium treats quickly and efficiently across the region.
 
Antos’ extensive and varied assortment, developed in collaboration with a global network of specialist manufacturers, adds exceptional variety and depth to the TNC portfolio. The company's dedication to natural ingredients, responsible sourcing, and stringent quality standards enhance TNC's capacity to cater to discerning pet owners who demand transparency and rely on the integrity of the products they buy.

“Joining The Nutriment Company marks a new chapter for Antos,” highlights Désirée Steegers, CEO of Antos. “We have always believed in creating safe, natural, and responsible products that pets love and that owners trust. With TNC’s scale and international network, as well as our shared vision for the future, we will be able to increase our impact while remaining true to our heritage. We look forward to this exciting journey together.”

“Antos brings instant scale to our treats business in the Benelux region, building on over three decades of experience in the pet treats category,” says Anders Kristiansen, CEO of The Nutriment Company. “Their strong market presence in a fast-growing segment makes them an excellent fit for TNC. We look forward to integrating their products onto our portfolio, expanding our reach, and further accelerating our strong growth trajectory this year.” 

Recognized for its trusted brands across the continent, The Nutriment Company has been Europe's leading supplier of natural premium pet food for conscious pet owners for more than ten years. The following brands, among others, belong to the group: Nutriment, DIBO, Barfgold, AniForte, and Natural Instinct. The Nutriment Company focuses on natural, high-quality pet food products and sells a wide range of products – from fresh frozen and gently cooked pet food to natural, innovative snacks and natural supplements – via various channels, online and in specialist pet shops. The Nutriment Company is headquartered in Stockholm, Sweden. The company is owned by the Nordic private equity firm Axcel. 

For more information on The Nutriment Company, please visit http://www.nutriment.com 

Birmingham Dogs Home, which cares for over 2,000 stray and abandoned dogs every year, hosted its first-ever ‘Festive Feast’, giving homeless dogs the chance to share a special Christmas meal together at the centre. 

The event, which was organised as part of the centre’s annual Christmas appeal and in partnership with Birmingham-based marketing agency Leopard Co, saw pups from the centre gather around the table with their Canine Carers to enjoy a delicious three-course meal, made possible by donations from the public, as well as generous contributions from Miraculous Meals, Pooch & Mutt, and Frozzys. 

The team looks to ensure as many magical moments for the pooches as possible, especially those like Stockton, Shadow, and Lorna, who are among the pups set to spend their second Christmas at the home, as well as raising vital funds to help keep the charity’s kennels open through the winter months. 

Rachel Frost, Events & Community Fundraising Manager at Birmingham Dogs Home, said: “Our first ever Festive Feast was a huge success! We’ve wanted to host a Christmas dinner for our dogs for years, so to finally see this happen was incredible.  

“Our dogs might be waiting for their forever homes, but it’s so important to us here at Birmingham Dogs Home that while they’re with us, no dog dines alone and that their time is fun and full of care. For a lot of our dogs, this is the second Christmas they’ll be spending here, so it’s activities like these which help the dogs stay social and, importantly, keep them prepared for life in a loving home once they get there.” 

Rachel added: “We’re so grateful for all the donations we received which made this possible – from the funds from the public, to the products from Miraculous Meals, Pooch & Mutt, Frozzys, Petface and Mountain Paws.  

“The festive season has only really just begun, but we already can’t wait for next year’s Festive Feast.” 

Running alongside the charity’s seasonal fundraising events - including a Christmas Jumper Day, Boxing Day Walk, and community quizzes and craft fayres - the Festive Feast campaign hopes to raise awareness of the £6,000 a day it costs to keep Birmingham Dogs Home running. 

To learn more about how you can support Birmingham Dogs Home and donate to help make a dog’s Christmas extra special this year, visit: https://birminghamdogshome.org.uk/xmas-2025/

See gallery of pictures below...

Pet firm boss Zoe Heard, who runs three successful businesses, has been shortlisted for Young Entrepreneur of the Year in the UK Small Business Awards.

The 26-year-old looks after Posh Paws Dog Grooming, Posh Paws Dog Training, and natural pet products firm Natri-Pet, based in Timberscombe, Somerset.

Zoe, who has appeared on the ITV’s This Morningprogramme with her show dog Kali, is a qualified dog groomer and certified dog trainer.

Her natural pet product company, Natri-Pet, is growing rapidly and will soon be supplying local businesses and pet shops, with a dedicated website launching shortly.

“Running three businesses and continually developing my skills has taken a lot of dedication,” she told the West Somerset Free Press. “Being shortlisted for this award is a great acknowledgment of that work.”

Picture taken from Natri-Pet's Facebook page.

Leading Nordic pet care company Musti Group has acquired 100% of the shares of Zu, a retailer of pet food, accessories and vet services in Portugal.

With the acquisition of ZU, Musti extends its network to 474 stores, 54 vet clinics, and 196 spas in seven countries with 22% of sales online.

David Rönnberg, CEO of Musti Group, said: “I’m extremely excited about what we can achieve together. Adding ZU to the Musti Group is a next step in our expansion outside the Nordics and Baltics. 

“We look forward to working with the ZU team to replicate Musti’s Nordic market leadership in Portugal. They join us on our journey to humbly understand the high needs of pet parents and our commitment to the continuous evolution of our offer to meet those needs – top quality, good value food and accessories, supportive pet care and vet services, and a fast and easy to use integrated online platform.”

ZU operates 65 retail stores of which 24 include veterinary clinics in Portugal. The aggregated statutory turnover of Zu was EUR 27.6 million in FY 2024 (21.1 million in 2023) and the adjusted EBITDA (pre-IFRS) was EUR 0.8 million (0.8 million). In FY 2024 ZU had assets amounting to 13.7 million (11.8 million)  and liabilities amounting to EUR 10.3 million (7.5 million). ZU has a committed team of c.340 employees (as of 25.11.2025) supporting thousands of Pet Parents in Portugal.

Musti acquires the shares of ZU from from MCRetail, a Sonae Group company. As MC is a part of the Sonae Group, the acquisition is a related party transaction. The provisional purchase price of the transaction amounts to  EUR 12.9 million, paid in cash at closing.

Edinburgh Dog and Cat Home has appointed Ameila Morgan as its new CEO.

Amelia has over 20 years of leadership experience in the charity and public sectors. She’s passionate about animal welfare and believes every dog and cat deserves to be loved, safe and happy.

She joins the charity at a time when demand for its services is higher than ever. Already this year, the home has received around 40 calls a day from owners needing help, taken in more than 300 animals, and provided over half a million pet meals.

“With Amelia leading the way, we’re ready to do all we can for the animals and their families who need us most,” said the charity.

After the overwhelming success of award-winning Happy Gut Yogurt Squeeze, Frozzys has added to the range with Happy Gut Yogurt Squeeze – Chicken.

Designed for daily use, the new variety maintains the same commitment to quality and transparency that made the original range a favourite among retailers and pet owners alike. 

Happy Gut Yogurt Squeeze is 0% fat, contains no added sugar and is lactose free. It has been developed to:

• Support a healthy gut
• Help strengthen the immune system
• Support nutrient absorption
• Prebiotic effect
• Reduce poo odours

As pet owners continue to demand treats that do more than satisfy cravings, the market for functional pet products has grown exponentially. Responding to this shift, Frozzys has developed a formula that combines irresistible real chicken flavour with key nutrients known to support joint health - including collagen, chondroitin and essential omega fatty acids.

“The response to our existing range has been incredible,” says Jackie Kirk, Head of Frozzys. “Consumers are looking for treats that are not only delicious but beneficial. Our Happy Gut Yogurt Squeeze - Chicken brings together the taste dogs love and the functional support owners appreciate - especially for breeds prone to joint issues or ageing mobility concerns.”

Retail partners can expect strong demand, with early trials showing high repeat purchase behaviour – especially among owners of medium-to-large breeds and senior dogs.

The new flavour is available to order now, with point-of-sale materials, promotional support and digital assets provided to retailers. 

For more information reach out to Frozzys directly at sales@frozzys.com

Waita Pets' new Freeze-Dried Complete Food for dogs and cats, which was previewed at PATS, is now available to stock.

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

“Our product development is grounded in rigorous research and a strong commitment to nutritional integrity. We began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analysing ingredient functionality to ensure our formulations deliver balanced, bioavailable nutrients,” says Bolun Li, co-founder of Waita alongside his business partner, Wendy Wang.

The new complete freeze-dried dog food and cat food is made with 99.2 % meat and is available in 3 different proteins: rabbit, duck, and chicken. It provides complete nutrition for dogs and cats in all life stages.  

Available in 400g bags for both cats and dogs. The duck variety contains 100% duck meat, bone, organs, blood, and functional pumpkin – this single-protein recipe is rich, digestible, and naturally irresistible.

The chicken is made from 100% chicken including meat, bone, egg yolk cubes, heart, breast, liver, and gizzard – this single-protein recipe is highly digestible and nutrient-rich. The rabbit variety is made from 100% real rabbit – including meat, bone, lung, liver, and blood. Again, it is highly digestible and nutrient rich.

The new complete food can be served as a complete meal, as a topper but it also makes excellent dog training treats as well. RRP. £27.76 - £29.99 depending on variety.

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customer visit: www.waitapets.co.uk/pages/wholesale-contact

EzyDog has launched its newest travel safety accessory – the Heavy-Duty Adjustable Dog Seatbelt. It's designed to bring professional-grade, and law-compliant restraint to everyday dog travel. 

The Heavy-Duty Adjustable Dog Seatbelt has been engineered to meet the demands of safe, comfortable travel with dogs of all breeds. Key features include:

• Robust automotive-grade webbing: made from genuine seat-belt style webbing for excellent strength and durability in vehicle environments.
• Adjustable length: allows the belt to be adapted to the vehicle and to give the dog an appropriate range of safe movement.
• Simple “click-in” mechanism plugs directly into the car’s seatbelt socket, then attaches to the dog’s harness, or the D-ring of an EzyDog harness, to minimise driver distraction and hold the dog securely.
• Travel-ready: a smart, clean solution that integrates into the vehicle’s back seat rather than adding bulky aftermarket fixtures.
• 7075 Aluminium Swivel Carabiner featuring an auto-lock safety gate for maximum security.
• Hardened Steel Seat Buckle Clip to create a secure, reliable connection via your car’s seatbelt plug

In short, the Heavy-Duty Adjustable Dog Seatbelt offers dog owners a practical, reliable way to keep their pet safely restrained in the car, reducing risk and promoting better behaviour in transit. 

With increasing consumer focus on pet travel safety and regulatory interest in animals in vehicles, pet retailers and accessory specialists are looking for quality, trusted solutions.

The EzyDog Heavy-Duty Adjustable Dog Seatbelt brings a premium, performance-led product into this marketplace, offering:

• A strong value proposition: differentiating on build quality and materials compared with generic dog car-leash products.
• Margin opportunity: an accessory that complements harness and travel-gear portfolios and encourages cross-selling of travel-safety bundles.
• Credibility: EzyDog’s long heritage in dog-gear design positions the brand as a specialist supplier in the pet travel category.

Faithful canine companions who stand on pitches alongside Big Issue vendors are receiving their own version of the iconic red Big Issue tabard ahead of the Christmas period.

The social enterprise has partnered with Animal Friends Insurance to kit out their vendors’ canine companions with specially designed dog tabards, created to turn heads and kickstart conversation between vendors and customers over the festive season and beyond.

The tabards also recognise the valuable contribution of those dogs who endure long spells in wet and cold weather to provide companionship to their vendor owners. They’ve already been distributed to a trial group of vendors across the UK, including Ian Duff, who sells the Big Issue in Bath with his dogs Trigger and Marlene.

Duff said: “It's really important that those tabards stand out, they're in the Christmas colour as well. My customers already love them and I've got new people are coming up every day, saying they're fantastic.”

Another recipient of a dog tabard is Bella, a Yorkshire Terrier belonging to Martin McKenzie, who sells the Big Issue in Victoria. Big Issue ambassador Chris Packham visited his pitch and heard how the tabard talking point conversation was already translating to sales.

McKenzie said: “A five-minute walk can take an hour with Bella, we have to stop and say hello to so many people. These tabards mean she’s getting even more attention and bringing customers my way.”

Big Issue ambassador Chris Packham said: “Many Big Issue vendors are social people who enjoy interaction. And with Martin, he’s got the greatest asset in Bella. She’s just absolutely delightful, and she's got her own fan club, as we saw. 

“We were with him for around half-an-hour, and there must have been at least six people that came up and petted Bella that she knew. These adorable dog tabards will create another talking point and help Martin build that loyal customer base that he’s reliant on to make a living.”

Since 1998, Animal Friends has donated over £9 million to more than 830 animal welfare and conservation charities across the world – including more than £110,000 to the charity StreetVet, which provides free essential veterinary care and services to the pets of people experiencing homelessness.

StreetVet is one of a number of charities whose work is spotlighted in this week’s pet special of the Big Issue, on sale now from street vendors across the UK.

Richard Mills, CEO at Animal Friends Insurance said: “Animal Friends was created with a simple wish: to bring more kindness and compassion into the lives of all animals, no matter their size, species, or home. Supporting positive change in animal welfare and conservation is at the very heart of what we do, so it feels incredibly meaningful to be working alongside The Big Issue. 

“These tabards not only show recognition to the valuable contribution of those who endure long spells in harsh weather to provide companionship to their vendor owners, they also highlight the pivotal role these furry friends play in their owner’s lives.”

Russell Blackman, Managing Director of Big Issue, said: “We’re grateful to Animal Friends for enabling us to create such an adorable talking point for our vendors as we arrive in December, their most important sales month of the year.

“Please support your local Big Issue vendor as they sell round the clock on cold and wet winter days. And remember to always take the magazine you buy – much like their canine companions, our vendors are working, not begging. Selling the Big Issue gives people in extreme poverty a way to earn an income through trade, with all the respect and dignity that comes with that.”

This week’s Big Issue pet special is on sale from vendors now. If you can’t reach your local vendor, visit bigissue.com to buy a Vendor Support Kit which equips them with tools and support to sell through the tough winter months.

Ground-breaking pet products were confirmed as the winners of the coveted PATS New Product Awards 2025 in late September.  Will they now go on to become top-selling products next year.

Cat Accessories & Toys

Pidan Tofu and Cassava Cat Litter – Cococat & Pidan (stand K90)

Judges said: This is an on-trend product for up-and-coming pet parents. It has clean, clear branding, is eco-friendly and reasonably priced.

Cat Food Products

Cat Functional Topper Supplements – Karnlea (stand A70)

Judges said: This product is made in the UK with colourful, stunning packaging. It’s a great product in a limited market with clear labelling.

Dog Food Products

barkinBISTRO Pancreatic Support – barkinBISTRO

Judges said: This is a fantastic addition to the market. The product has a great design and has clear purpose. It fills a gap in the market – many people are looking for complete foods for dogs with pancreatitis.

Dog Treat Products

BrewBix Dog Treat Biscuits Trial Box – BrewBix (stand E99)

Judges said: This product is good for gift giving and pitched at a great price. It is carbon positive, eco-friendly and comes in good packaging. Dogs will love it.

Dog Accessories & Toys

The DOOG Stick Family – IGSM, COCO, JOJO & DOOG (stand A36)

Judges said: This well-designed toy is lighter, tougher and long lasting. It’s a hard-wearing product with a fun design. It will be hard to lose as it floats and glows in the dark.

Dog Harnesses, Leads & Dog Wear

Alpha 360 Fleece Pullover – Woolly Wolf

Judges said: A product fit for purpose. It has a good price point and comes in lovely colours. It has a fantastic design and folds into a pouch for convenience. It’s perfect for bellies of dogs low to the ground.

Small Animal & Bird Products

Osaka Seed Feeder – CJ Wildlife

Judges said: This bird feeder has a great design, it’s stylish and is reasonably priced. It delivers style with substance.

Pet Care Products

RunFee Grass Fed Bovine Colostrum Pet Supplement – Bellas Apothecary

Judges said: This natural product is priced well and comes in nice packaging. It ticks all the boxes and will prove popular in pet stores.

Grooming Products

WildWash 5 in 1 Magic Mud for Dogs & Cats – WildWash (stand J70)

Judges said: A well thought-out natural and unique product. It is also clearly labelled. It gives ‘spa-at-home’ vibes.

Aquatics Zone New Product Awards

Indoor

AxoStart, NT Labs 

Judges said: AxoStart is a product that stands on its own, and is designed specifically for the growing-in-popularity market of axolotls. This overtakes normal dechlorinators as it is species specific.

Outdoor

Orbis Pond, Velda 

Judges said: This is a visually appealing product for all pond keepers, new and old. It is compact, easy to use and comes at a bargain price.

Reptile

Arcadia EvoRx, Monkfield Reptile 

Judges said: This is a fantastic new product that fills a much-needed gap in the market at a good price. It will be useful addition to the current food offerings.

The Muzzle Movement is a trailblazing company with its unique products, including the Size Mitzy named the winner of the Pet Industry Federation Innovation Award.

Founded by Clara Hewson, The Muzzle Movement is on a mission to change public perceptions of muzzled dogs. 

Inspired by her own experiences with her rescue dog, Tolly, Clara recognised the stigma surrounding muzzles and developed products that are both functional and friendly in appearance. 

The Size Mitzy muzzle reflects this ethos, allowing dogs to pant, drink, and take treats comfortably while also appearing less intimidating in public.

Muzzle Movement also won Product of the Year (Accessories & Technical) at the PetQuip Awards with Size Harry 2.0.