Purina PRO PLAN unveiled its first-ever 3D billboard in London’s iconic Piccadilly Circus over the Christmas period, featuring tennis legend Andy Murray and his puppy, Bonnie, in a festive and heartwarming celebration of pet care and nutrition.
Running from 22 December to 28 December 2025, the high-impact creative display took over the full screen every hour, connecting the world of elite performance with everyday pet care.
The billboard brought Andy and Bonnie’s special bond to life in 3D, showing a playful scene of the dynamic duo spending time together at home.
As the ad unfolded, Bonnie’s food bowl poppeds out the screen, with her Purina PRO PLAN puppy food tumbling into it in dynamic 3D detail. In celebration of the festive season, the advert delivered a heartwarming message – ‘Their perfect present is you’ – celebrating the joy of pet ownership at Christmas.
Harriet Morley, Specialist Channel Director, Northern Region, PURINA Europe, said: “The unveiling our first-ever 3D billboard at the UK’s most iconic out-of-home advertising site was a bold and exciting step for Purina PRO PLAN.
“This dynamic advert celebrates the strong bond between pets and their owners, highlighting the importance of high-quality nutrition in helping pets live active, healthy, long lives. We are excited to bring this creative concept to life, and we hope every passer-by feels inspired to care for their pets like a PRO.”
The Piccadilly Circus activation builds on the success of PRO PLAN’s ongoing partnership with Andy Murray, who has been a prominent spokesperson for the ‘Like a PRO’ campaign. As a dedicated pet owner, Andy exemplifies the brand’s vision of caring for pets with the same focus and dedication that elite athletes bring to their own performance.
Andy Murray said: “I loved PRO PLAN’s idea to light up Piccadilly Circus with Bonnie and I in 3D this Christmas. We always knew Bonnie had that star quality, so I’m excited to see her on the big screen!
“It’s such a brilliant way to celebrate the festive season and champion PRO PLAN’s mission to help inspire owners to give their pets the very best. I’m sure Bonnie will have her own fanbase by the end of it!”
PRO PLAN’s ‘Like a PRO’ campaign seamlessly blends professional tennis and pet care to connect with pet lovers and sports enthusiasts. Drawing on the credibility of athletes like Andy Murray, who understand the importance of nutrition and performance, the campaign highlights the vital role high-quality, science-led nutrition plays in helping pets live their best lives. This initiative demonstrates PRO PLAN’s position as a leader in high-quality pet nutrition and its commitment to emotionally resonant, creative storytelling across Europe.
To discover more visit www.purina.co.uk/brands/pro-plan/feed-your-pet-like-a-pro
