In This Issue
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Ceva Animal Welfare Awards 2018 – winners announced!
The hidden pet killers in your medicine cabinet
Forthglade launches new sea bass recipe
Pets really DO make us happier according to research
A wholesale approach gives Butcher's the edge
Were you fooled by these April Fool's Day stories?
HayPigs! launches dog treat called Guinea Poop
New 'age-reduction pet food launched by Pooch & Mutt
Get your own copy of Pet Trade Xtra
Controversial pet store re-issued with licence, allowing it to sell puppies
PFMA releases its Top Ten Pets Chart and New Pet Population Data 2018
Bestpets supports groomers with launch of new Product Guide
New advice for marine aquarists to prevent poisoning
Pet insurance premiums soar, survey reveals
Dog gone fishin’ treats range launched
Hokamix…the problem solver!
New consumer friendly packaging for Equitop Myoplast
The best of the previous Pet Trade Xtra
New dog food range launched exclusively in Pets at Home
Pet retailer Ken Burgess puts profitable store up for sale
More than 1,800 visitors attend PATS Sandown
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New consumer friendly packaging for Equitop Myoplast

Boehringer Ingelheim has launched eye-catching new packaging for Equitop Myoplast, its leading supplement that supports lean muscle growth in horses.


The new packaging has been designed to support trade retailers and ensure that Equitop Myoplast stands out on-shelf, while clearly communicating the benefits of the product to horse owners. 


It features a ‘Vet Endorsed’ badge to emphasise its veterinary heritage, together with an easy-to-read product description to highlight that the product supports muscle development in horses. 


This includes ‘What is Equitop Myoplast?’, ‘When to use Equitop Myoplast?’ and ‘How does Equitop Myoplast support my horse?’ and it also has details on feeding recommendations, feeding periods and storage.


“We have launched new packaging for Equitop Myoplast to support our retail customers, while more clearly communicating the benefits of the product to horse owners,” comments, Liz Barrett, equine business head at Boehringer Ingelheim.


Equitop Myoplast contains a unique blend of 18 key amino acids derived from spirulina.  These amino acids are the building blocks of healthy muscle tissue, so it makes sense to ensure that they are present in an easily digestible form in a horse’s diet.


Equitop Myoplast provides support for horses in training and competition, as well as young, developing horses and older horses that lose condition easily. In particular, many veterinary surgeons recommend feeding Equitop Myoplast during the rehabilitation period to support recovery.


Leading riders use Equitop Myoplast including international showjumpers Scott Brash, William Whitaker, Trevor Breen and Joe Davison. It is also a favourite among dressage riders and trainers including Richard Davison.


Equitop Myoplast is available as tasty pearl granules and is free of prohibited substances.  It comes in a 1.5kg tub and can be fed separately or mixed with feed. Horses weighing less than 500kg should be fed one scoop (25g) per day, while larger horses should receive two scoops (50g).  Boehringer Ingelheim recommends that Equitop Myoplast is fed for at least two months.


For more information on Equitop Myoplast contact your wholesaler or visit or

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