Ever Clean, a renowned leader in premium cat litter, is set to be an area sponsor for The Cat Show Live 2025, the UK’s premier non-competitive cat show, taking place on 13th September at the NEC Birmingham. This highly anticipated event will bring together over 6,000 passionate cat lovers.

Since its inception in 2006, Ever Clean has been at the forefront of cat litter innovation, introducing groundbreaking technologies such as Carbon Plus for enhanced odour control. This year, the brand is excited to unveil Ever Clean® Senior Cat, a specially formulated litter that meets the unique needs of senior felines. With advanced odour neutralisation, paw-friendly micro-granules, and superior absorption, this product promises optimum hygiene and comfort for older cats.

“Ever Clean, a premium cat litter brand, is thrilled to be participating in The Cat Show Live 2025! We can’t wait to connect with fellow cat lovers and share why Ever Clean is the purr-fect choice for both cats and their humans. This year, we are especially excited to present our latest innovation - Ever Clean Senior Cat - our new formula created to meet the unique needs of older cats. With advance odour neutralisation, paw-friendly micro-granules and superior absorption for more frequently used trays, it ensures maximum hygiene and comfort for Senior cats,” said a spokesperson for Ever Clean.

The Cat Show Live aims to promote responsible cat ownership through engaging guest speakers, expert insights, and interactive workshops covering essential topics like diet, nutrition, and feline behaviour. The event also highlights the importance of supporting local rescue organisations, encouraging attendees to engage with shelters and community initiatives.

Attendees are invited to visit the Ever Clean Cat Village to learn more about the brand’s innovative products and commitment to enhancing the lives of cats and their owners.

For more information about Ever Clean, please visit www.ever-clean.co.uk.