Pet Brands Ltd has signed an exclusive partnership with Fetch For Pets to bring even more innovation into the UK pet industry through an exciting range of established household licensed brands. 

Pet Brands has a 57-year heritage in bringing the most innovative ranges of pet care to market; from food to everyday sundries, the Yorkshire-based innovation centre is a powerhouse of creativity, design and distribution.

With the business’ dedication to always innovate and deliver exceptional products and brands to retail customers and pet owners, the newly signed partnership with Fetch 4 Pets will expand on the business’ successful heritage in managing other licensed brands such as RAC and Cath Kidston.

Fetch For Pets specialises in the manufacturing and management of licensed brands, with a portfolio containing Burts Bees, Arm & Hammer, BioSilk and CHI. The partnership between Fetch For Pets gives Pet Brands UK exclusivity on the licensed portfolio and increases the availability of household name ranges of pet products available to UK retailers and consumers. 

Donna Hoyle, General Manager of Pet Brands, said: “We are so excited by the new partnership with Fetch For Pets. Licensed brands continue to be an area of strategic focus for us in our mission to deliver exceptional innovation to retail customers and pet owners. We have always excelled in this area of brand management, but this new partnership moves us into a new level of delivering excellence. It was important for us to partner with a business who shares our values of innovation, customer obsession and inclusivity, so we are delighted to have signed with Fetch For Pets.”

For more information on this partnership or to express interest in the licensed brand opportunities please email sales@petbrands.com