In This Issue
Guinea Pig Awareness Week returns with new focus
Nominations closing soon for Rescue Pet Awards
Birmingham Dogs Home hosts country music festival
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Family-run pet food business changing hands
IPN’s chief commercial officer becomes MD of Yorkshire Tea business
The Paws Lab launches dual sided dental care wipes
Independent retailers urge Chancellor to turn growth ambition into action on business rates
The best of last edition of Pet Trade Xtra
Popular pet shop closes doors for final time
PATS promises bumper showcase of new products
New Kibble Calculator puts dog food under microscope
Pets Corner launches fresh frozen dog food range
Pet Remedy welcomes new ambassador
New pet food brand Sam’s Field launches in UK
Pet food wins national award on first day of launch
The PetFellas announces partnership with South African firm
Rosewood launches Mr Men Little Miss pet products
New GOURMET range launched with Purina-first packaging
Tribal Pet Foods expands wet food range
Direct4Pet and StoreFeeder celebrate decade-long collaboration with eCommerce Partnership Award
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Birmingham Dogs Home hosts country music festival

 

Birmingham Dogs Home welcomed hundreds of supporters to its first-ever Country Music Festival on Saturday 22nd August, raising over £9,500 to help provide lifesaving care for dogs in need — including Boris, a two‑year‑old pug cross recovering from extensive surgery.

The event brought together some of the best country artists, with performances from Kassidy Kiernan, Two Ways Home, Buckle ‘N’ Boots and radio DJ Harry Colley from Country Roads Radio on Cheshire Mix 56. The festival combined live music, fundraising activities and community spirit to support the charity’s work with homeless and abandoned dogs.

Boris’s story

Boris arrived at Birmingham Dogs Home as a stray, suffering from a severely prolapsed eye — an injury that had clearly caused him significant pain for some time. On arrival, he was understandably grumpy and defensive, and the veterinary team made the difficult decision to remove his damaged eye.

 

Once free from pain, Boris’s personality transformed. He became affectionate, playful and eager for human company. However, his journey to a new home has been far from simple. As a pug cross, Boris also struggled with breathing difficulties, leading the team to carry out BOAS (Brachycephalic Obstructive Airway Syndrome) surgery to improve his long-term quality of life.

 

Boris is now recovering under the charity’s veterinary team, who remain hopeful he will soon be ready to begin his search for a forever family.

 

Why fundraising matters  

Boris is just one of more than 2,000 dogs rescued by Birmingham Dogs Home each year — many of whom require emergency treatment, medication, behavioural support and months of rehabilitation before they can be rehomed.

 

It costs the charity around £6,000 every day to operate its centres in Solihull and Wolverhampton. With no government funding, Birmingham Dogs Home relies entirely on public donations and fundraising events like the Country Festival to continue providing essential care.

 

A successful first festivalRachel Frost, Events and Community Fundraising Manager at Birmingham Dogs Home, said: “Our first ever ‘Country Music Festival’ was a great success. It was wonderful to see so many Country and Western fans helping us to raise funds to ensure that thousands of dogs like Boris can continue to receive the care and support they need.

 

“We're also incredibly grateful to our supporters, volunteers, stallholders and local businesses who came together and helped us make the festival possible.

 

If you would like to donate to help more dogs like Boris, visit: https://birminghamdogshome.org.uk/support-us/donate/

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