Pets at Home is supporting Rabbit Awareness Week by continuing its ban on selling rabbit muesli, an initiative that has been in place since April 2013.

As a result of ground-breaking new industry research, Pets at Home immediately ceased the sale of rabbit muesli in all of its stores, calling on other retailers to follow its lead.

Rabbit Awareness Week (RAW), which runs until Sunday, is an annual event, where experts such as vets, pet retailers, welfare charities and manufacturers work together to educate people on how to give owned rabbits the best care possible.

This year’s theme is ‘Move Away from Muesli’, which is raising awareness around the dangers of selective feeding, encouraging owners to use a high-quality, hay based diet.

Dr. Maeve Moorcroft, Head of Pets for Pets at Home, said: “Rabbits fed on a muesli diet are more likely to suffer from dental and digestive problems, and these health issues can have a detrimental effect on rabbits – so we haven’t sold rabbit muesli in our stores and online for five years now.

"It’s great that RAW is continuing to draw attention to this issue and we hope that ‘Move Away from Muesli’ helps make a real difference to the welfare of all rabbits, by ensuring that they are fed the right diet to keep them healthy and happy.”

Earlier this year, Pets at Home suspended the sale and adoption of rabbits during the Easter bank holiday.

Pets at Home has also shared a list of considerations for prospective rabbit owners:

• Rabbits are sociable creatures that can make wonderful pets for experienced pet owners, and are naturally social, intelligent and inquisitive animals
• Rabbits can become friendly and confident around people if gently handled from a young age
• Housing will take up a significant area of your house and garden - you’ll need to make sure they have a large area at home
• Initial set-up costs for their hutch and accessories can be expensive at first
• Rabbits have very distinctive personalities and, once tamed, love spending time with you and other compatible rabbits (rabbits should ideally live in pairs)
• Rabbits can enrich your children’s learning environment, helping them to understand more about animals and the natural world. They make suitable pets for older children, with adult supervision
• Rabbits take time to clean out, feed and health check every day
• Owners must consider the costs of vet bills, bedding and food costs throughout the rabbits’ lives and must be able to commit to these on-going costs
• Rabbits must also be vaccinated and neutered. It’s worth noting that unneutered rabbits can become aggressive when they mature and are prone to cancer of the reproductive tract – so neutering is not just to avoid unwanted babies
• A decision to get a rabbit should not be taken lightly; rabbits can live up to 12 years so are a long-term commitment

Rabbits prefer the company of other rabbits – the temperament of any other pets you currently have, such as cats and dogs, should be considered when welcoming a rabbit into your home.

Rabbits shouldn’t be housed with guinea pigs as they have opposing diets and communicate in different ways.