Pet owners are being bombarded with conflicting and often harmful dog advice online, and now one of the UK’s best known pet wellbeing brands has launched a nationwide initiative to help cut through the confusion.

Pet Remedy has created a new UK Charity Partners Map to highlight ethical, welfare driven dog rescues that uphold high standards at a time when irresponsible breeding, abandoned litters and misleading dog behaviour content are becoming worryingly common.

The interactive map on the Pet Remedy website features trusted organisations including Dachshund Rescue UK, Labrador Lifeline Trust and Greyhound Trust Mersey and Cheshire, with more being added as rescues sign up to the company’s ethical framework.

Pet Remedy says the aim is to give overwhelmed owners and adopters a safe starting point when choosing a rescue, at a time when social media is filled with conflicting training methods, fear based trends and influencers promising “quick fixes.”

The urgency of the initiative has been underscored by a heartbreaking incident reported by the RSPCA. Seven ten week old terrier cross puppies were found abandoned outside the gates of the RSPCA Doncaster and Rotherham District Branch during severe storm conditions at the weekend.

A shocked staff member arrived for work at 8am and discovered the terrified puppies crammed inside a metal cage with no food or water. Daniel Cartwright, the branch manager, said: “They are doing really well and all appear healthy. It is heartbreaking to think that someone has just discarded them like this.

The puppies were in a crate at the side of a main road, not even close to our building. They were left in conditions that put them in harm’s way, especially with the cold and rainy weather we were having at the weekend.” Pet Remedy says incidents like this highlight exactly why owners need consistent, trusted, welfare led guidance when choosing where to adopt.

Every charity listed on the map adheres to the Pet Remedy Pledge, a commitment to avoid any training tools or methods that deliberately cause fear, pain or psychological distress, and to only use approaches that protect a dog’s physical, emotional and mental wellbeing.

The pledge, which has also been adopted by trainers and behaviourists in the company’s professional network, forms the backbone of the map’s vetting process and ensures that each rescue operates with a welfare first ethos.

Andrew Hale, C.A.B, C.C.B, Behaviour Consultant for Pet Remedy, said: “There is such a minefield of conflicting dog information out there that many owners simply do not know who or what to trust.

"Our rescue map exists because we wanted to build a network people can rely on, where every organisation listed puts the animal’s wellbeing first. Ethical rescues are doing extraordinary work under increasing pressure, and it has never been more important to help the public find the right support.”

Pet Remedy, whose clinically proven calming range is widely used and approved by vets, says the map is just part of its wider mission to make dog welfare accessible and evidence-based.

Their products work via natural calming mechanisms by supporting GABA pathways, which help reduce stress in mammals, and the brand has long been vocal about the need for ethical, science backed approaches in UK pet care.

With abandonment cases rising, behaviour problems increasing and owners more confused than ever, Pet Remedy hopes its new map will become a trusted resource for anyone looking to adopt a dog responsibly.

To find out more go to www.petremedy.co.uk