The Nutriment Company is ending the year on a high with its 10th acquisition of 2025 – Zoo Factory, a leading Polish distributor of premium pet treats and pet food.
This acquisition marks TNC’s entry into the Polish pet food market, one of the most dynamic and fastest growing in the European Union. This move represents a significant milestone in the group’s European expansion strategy.
In recent years, Poland has emerged as a significant growth market within the European pet care sector. This is due to an increase in pet ownership, a strong shift towards premium and natural pet food, and a rapid rise in sales through traditional grocery outlets and online channels. The market surpassed PLN 5 billion (approximately €1.16-1.18 billion) in value in 2024, reflecting year-on-year growth of 10 percent and outperforming the EU average. Industry analysts expect Poland to maintain its well-established growth momentum in the coming years.
Against this backdrop, acquiring Zoo Factory gives TNC an immediate presence in a large strategically important market with long-term growth potential.
Zoo Factory: a trusted brand with a strong commercial presence
A 100% Polish company, Zoo Factory has over 25 years’ experience in the pet industry. Their products are widely recognised by Polish consumers and supported by a diverse portfolio of over 250 articles. The company has also received multiple consumer awards for quality, trust, and product excellence.
Zoo Factory’s commercial model, based on a flexible supply network and outsourced logistics, enables the company to focus entirely on growth, brand development, and customer relationships. Its strong position in grocery retail offers immediate scalability for TNC’s entire product portfolio and will facilitate product expansion into pet supply stores, independent shops, and new omnichannel opportunities.
Accelerating growth with trusted local leadership
To guide Zoo Factory through its next phase of development, the current leadership team – including Managing Director Sławomir Musur and Purchasing Director Beata Bonalska – will maintain their positions. Their in-depth knowledge of the market and long-standing customer relationships will be invaluable in strengthening TNC’s presence in Poland.
The initial phase of integration will focus on introducing TNC’s broader product portfolio, beginning with supplements – a category experiencing a growing consumer demand in Poland. Within the first month alone, customers will gain access to TNC’s best-selling supplement products. As the integration progresses, TNC will also incorporate selected Zoo Factory products into its own production facilities to further strengthen efficiency, consistency, and innovation.
“Becoming part of The Nutriment Company opens an exciting new chapter for us”, explains Sławomir Musur, Managing Director Zoo Factory. “With their strong brand portfolio and our established market presence, we can offer even more value to retailers and pet owners across Poland.”
“With TNC’s support, we can expand our offer, strengthen our innovation pipeline, and respond even more effectively to the changing needs of the Polish market”, adds Beata Bonalska, Purchasing Director Zoo Factory. “This partnership gives our brands room to grow in new and meaningful ways.”
