Pioneering dog-food brand, Different Dog has launched plastic free, compostable posts and recyclable packaging across its range of hand-cooked recipes.

By highlighting the importance of canine nutrition, the Different Dog team aims to change the world, one dog at a time. All whilst ensuring their business’ environmental impact is as minimal as possible.

The new packaging format introduces a fresh redesign for the brand, which has been spotted at numerous dog-friendly festivals and family events throughout the summer. Out on the road, Different Dog have been showcasing the first ever pop-up doggy café - with specially trained chefs delivering live demos and sampling their hand prepared dishes to new-found fans who love to lap it up.

Feeding the family in a way that is nutritionally balanced and friendly to the planet is a goal most of us aspire to. Different Dog has applied this ethos to how they feed our four-legged friends. Every recipe is meticulously created by a vet and pet nutritionist, before being prepared using high quality, fresh ingredients sourced from local suppliers including 100% British meat. Each recipe is lovingly cooked by hand, in the same traditional way as meals for other family members.

Commenting on the launch of the new packaging, Alex Thurstan Co-founder of Different Dog, comments: “We exist to make dogs healthy and happy. However, it’s not just what our pets eat that affects their wellbeing; it’s also the state of the environment that we all have live in. We believe it is important to operate as ethically as possible, which is why we’re minimising our environmental impact.

“As the nation becomes more aware of how our choices affect the planet, we’re noticing a growing appetite for dog food that’s produced in a much more healthy, natural way. Having a regular intake of fresh food really matters, so even small changes in a dog’s daily diet can make a visible difference to health in as little as a few weeks.”

All Different Dog’s recipes are grain-free, nutritionally balanced, full of superfoods and vet approved for the complete food solution that every dog deserves. What’s more they are packed in compostable pots which are super convenient and easy to use. To find out why Different Dog has tails and tongues wagging, please visit www.differentdog.com.