Skinner’s Pet foods has become an official club partner of dog-loving Gloucester Rugby Club.

Gloucester Rugby’s chief commercial officer, Adam Benson, said: “The pet industry has shown tremendous growth over the last twenty years and this agreement shows just how dynamic this market sector is. We’re a very dog friendly club.

“Lots of members of the playing department, as well as the staff at Kingsholm, are proud dog owners. This partnership is a perfect fit for Gloucester Rugby and we’re looking forward to working with the team at Skinner’s on some really exciting projects.”

William Delamore, sales & marketing director for Skinner’s Pet Foods, commented: “We are delighted to become a partner of Gloucester Rugby. I spend every Sunday morning during the season watching my son play junior rugby, many of the people I meet have dogs, enjoy the countryside and outdoor pursuits. This is a perfect fit for us to build our brand and support a sport we love.

“The rugby community is very comparable to our canine world. The companionship, loyalty and love for your four-legged friend is similar to the relationship you have for your team and team mates. We know that sport, exercise and activity is great for your health, body and spirit, owning a dog provides this to so many people. 

“By partnering with Gloucester Rugby, we can engage further with our audience of existing and prospective customers. The rugby community and values mirror Skinner’s philosophy of teamwork, respect and passion for what we do. We are looking forward to a long and productive relationship with Gloucester Rugby.”