Radio Systems PetSafe Europe Limited (RSPEL), parent company of PetSafe Brand, has appointed Alex Bewley to Business Development Manager.  

The new appointment is a further boost to the company’s sales team following Nicki Hamilton joining the business as EMEA Sales Director last month. 

At RSPEL, Alex’s role will be to win new business and develop both Radio Systems’ PetSafe® Brand and SportDOG® Brand presence in the North of the UK.  He will be based in the field and report to Stuart McCulloch, International Business Manager at Radio Systems.

Alex joins from pet food manufacturer, Edgard Cooper, where he was Account Manager and responsible for acquiring key accounts and launching the brand in the North of the UK. During his time with the business, achievements included signing big names such as Waitrose and Blue Diamond Group as well as over 60 independents within his first 12 months.

Commenting on his new role, Alex said: “RSPEL is a market leader and has a great overall ethos and reputation for outstanding product innovation.  I’m thrilled to be joining a company I’ve long admired and I’m looking forward to getting started and building the business even further.” 

Stuart McCulloch added: “Alex has an exceptional track record in new business acquisition and a great network of contacts in the North of England.  We’re delighted to welcome him on board and are confident he’ll help drive our business forward in this key region.”