As the global pet industry prepares for Interzoo 2026 (12–15 May, Exhibition Centre Nuremberg), a strong line-up of British brands will be showcasing the innovation and premium positioning that continues to make UK pet products highly sought after across international markets.
The British Pavilion will once again provide a focal point for retailers and distributors looking to discover new products from the UK’s vibrant pet sector. Among the brands confirmed for this year are Symply Pet Foods, Canagan, Tribal, Yora, McAdams, ALF, Lily’s Kitchen, Pets Choice, Pets Remedy, Pets Life and Peregrine, each presenting a range of new products spanning nutrition, treats, accessories and wellbeing.
Interzoo remains the world’s leading trade fair for the pet industry, bringing together manufacturers, wholesalers and service providers from around 68 countries. For many UK brands, it represents a key gateway to European distribution and partnerships.
Following the recent collapse of export trade association, PetQuip, pre-booked exhibitors ere accommodated by Interzoo directly, whilst any new bookings for the British Pavilion are being handled by agency, Prairie Global Ltd.
Europe remains a major opportunity
The scale of the European market highlights why international expansion continues to be high on the agenda for UK pet businesses. Europe is home to around 299 million pets across 139 million households, with nearly half of households owning at least one pet.
More broadly, the European pet care market was valued at over $81 billion in 2025 and is forecast to continue growing steadily as pet ownership and 'pet humanisation' trends drive demand for premium nutrition, functional products and sustainable innovations.
This aligns closely with the strengths of the UK pet sector, which has become known internationally for high-quality formulations, ethical sourcing, natural ingredients and increasingly sustainable product development.
UK innovation on show
The companies exhibiting in the British Pavilion illustrate the diversity of the UK’s pet industry. From premium dog food made with high welfare British meat to insect-based protein innovations and specialist calming products, the pavilion will offer European buyers a snapshot of the UK’s fast-evolving pet category.
UK pet food itself continues to see strong value growth, with the market projected to expand steadily over the coming years as consumers trade up to more premium, health- focused products.
This focus on quality and innovation has helped UK brands build strong reputations in export markets.
A meeting place for European retail buyers
For retailers attending Interzoo, the British Pavilion offers a convenient opportunity to meet multiple UK suppliers in one place and explore potential distribution partnerships.
With European consumers increasingly seeking premium, natural and sustainable pet products, many UK brands are finding strong traction across the continent.
Companies interested in learning more about opportunities to participate in the British Pavilion at Interzoo can contact Prairie Global Ltd by email info@weareprairie.com for further information.
Exhibitors already confirmed in the British Pavilion include; Symply, McAdams Pet Foods, Tridal, Canagan, Yora, No More Smells, Unipet Petlife, Peregrine Live Foods, Pet Brands, Pet Remedy, Law Print & Packaging Management, Pets Choice, Pets Remedy, ALF, Powair Natural Odour Neutralisers, Wilson’s Pet Food, The Muzzle Movement, ALF, John Mackle, National Flexible, Buddycare, Twiggy Tags, Foldhill Foods, Denzel’s, Dot Dot Pet, Our Pets Life and Lily’s Kitchen.
