UK Pet Food has launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector and ensuring that the nation's pets are the best fed in the world.

Developed in close collaboration with members, the strategy reflects a rapidly evolving sector, shaped by innovation, changing expectations, and a dynamic policy landscape. It sets out how UK Pet Food will continue to provide clarity and direction, supporting a resilient and forward-looking industry.

At the heart of the strategy is a strong mission, to bring the UK pet food industry together to build deep trust and lasting influence, underpinned by a set of values: integrity, community, clarity, progress, and delivery.

Built around three core pillars, nutrition, safety and standards, and sustainability, the strategy provides a focused and practical framework for the organisation’s work through to 2029, while retaining the agility to respond to new challenges and opportunities.

A central feature of the strategy is how UK Pet Food delivers impact through knowledge, collaboration, and influence. This includes strengthening the evidence base for pet nutrition, supporting effective and proportionate regulation, and fostering partnerships across the supply chain and wider food system.

Nicole Paley, Deputy CEO at UK Pet Food, said: “This strategy sets a clear direction for the years ahead. We are bringing the sector together to turn that ambition into action. In an increasingly complex and volatile geopolitical environment, our role is to provide clarity and consistency, helping the sector move forward with confidence while continuing to raise standards and support the health and wellbeing of pets.”

With a clear sense of purpose and a strong foundation in place, UK Pet Food is well- positioned to support the sector through its next phase of development.

Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range.

Designed to highlight the brand’s core health benefits more clearly than ever, the refreshed look reflects the brands mission to make simple, effective wellbeing part of daily life.

Frozzys Frozen Yogurt first hit the freezers back in 2013, with the brand setting out with the simple belief that dogs deserve better, better ingredients, better nutrition and better care. Frozzys products are proudly clean label, made with the best intention and thoughtfully chosen ingredients to support overall health and wellness from nose to tail.

As the brand has grown and the category has become more competitive, the packaging redesign was a natural progression. The refreshed look ensures its core messages - fun, delicious and a healthier alternative to ice cream - are instantly clear to consumers.

Guided by extensive consumer research, the packaging refresh was carefully developed to retain the loyalty of existing customers while appealing to new consumers. The updated design also reinforces the product’s role as an everyday treat, highlighting the benefits of frozen yogurt compared with traditional ice cream.

Jackie Kirk, Head of Frozzys, said: “Our recent packaging refresh for our Frozen Yogurt was truly consumer-led from start to finish. We conducted extensive research – including focus groups, quantitative surveys and in-store eye-tracking studies – with real dog owners to understand exactly how they shop for treats and what drives repeat purchase. The insight was clear: while health and quality matter enormously, the pack needed to grab attention faster on shelf in an increasingly crowded category.

"The bold new colour palette delivers significantly improved stand-out and visibility from aisle distance, while the updated front-of-pack design prominently showcases the key health benefits – natural ingredients, lactose free, low fat and gut friendly – that matter most to today's pet parents.

"At the same time, we've given the product clear permission to be positioned as an everyday enjoyable addition to a dog's routine, not just an occasional reward. Early shelf tests and initial consumer feedback have been extremely positive, and we're confident this refresh will strengthen both trial and loyalty.“

For more information on becoming a stockist visit frozzys.com or email sales@frozzys.com

Registration is open for SUPERZOO 2026, returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose.

For 2026, SUPERZOO brings a tighter focus on how today’s pet professionals learn, buy, lead and connect, reflecting the evolving needs of businesses across the pet industry.

SUPERZOO has long been known for its scale, energy and influence. In 2026, that scale will be paired with a more intentional structure, featuring expanded programming and updated formats designed to help professionals make the most of their time across education, sourcing, leadership development and networking.

“SUPERZOO is big, and there is a lot to take in while you’re here,” said Mike Karsting, senior vice president of the World Pet Association. “That’s why SUPERZOO 2026 is designed to make every step worth the walk, not just on the show floor, but across the entire experience. The goal is to help people move with purpose and leave with skills, insight and relationships they can put to work right away.”

For 2026, SUPERZOO’s sharper focus will be centered on four key areas, reflecting meaningful updates to programming and the show environment that are designed to better support how pet professionals operate today.

Strategic Discovery

With more than 1,100 new products expected to debut, SUPERZOO 2026 places added emphasis on helping buyers identify what is new and emerging across the pet market. For 2026, the New Product Showcase Awards categories have been updated to reflect consumer-driven trends and product functionality, including areas such as smart technology, wellness care, functional nutrition, sustainability, safety and mobility, enrichment, and training. Products in the Showcase will continue to be organized by traditional animal-based categories, allowing buyers to browse by species while identifying products recognized through the updated trend-based awards.

Beyond the Showcase, buyers can explore products across the broader show floor through established specialty areas, with Emerging Brands offering a focused view into new companies entering the pet retail market. Bringing together early-stage brands introducing products that are still new to store shelves, the area highlights fresh approaches across categories including food, wellness, technology, accessories, and everyday pet care. By spotlighting these newer brands in one place, SUPERZOO helps retailers identify what’s gaining traction before it becomes commonplace.

Clinical and Leadership Integration

SUPERZOO 2026 will expand education offerings across the show, adding new depth to how professionals learn and apply knowledge in their businesses. A new partnership with US Vet Shows will introduce accredited veterinary continuing education to SUPERZOO for the first time, bringing clinically grounded education to retail, grooming, and veterinary professionals in one marketplace.

Women in Petfood Leadership programming will expand in 2026 with the addition of a half-day conference and a dedicated networking meetup, building on strong participation in recent years and creating more space for leadership development and peer connection.

SUPERZOO 2026 will also include the third annual WPA International Forum. This year, the forum will feature an event organizer roundtable focused on how participation, market access, and business engagement are evolving across international pet markets.

Professional Mastery

Groomer skill development will take on an expanded, education-first approach in 2026, with programming designed to emphasize technique, efficiency, and real-world application. SUPERZOO 2026 will introduce the Groomer’s Skill Lab and Groomer’s Innovation Stage, offering hands-on, floor-based learning. An expanded Groomer’s Marketplace will also bring together new exhibitor offerings and category-specific tools. Together, these additions support grooming teams as they improve workflows, strengthen service quality, and build more sustainable businesses.

Industry Culture

Industry culture has long been central to the SUPERZOO experience, and in 2026 that commitment continues through intentional opportunities for retailers, emerging brands, and suppliers to connect. Signature gatherings such as the SUPERZOO Beach Party and the Swingers Mini Golf networking event, which is exclusively for retailers and emerging brands, offer relaxed, informal environments that encourage meaningful conversation and community-building. Combined with networking hubs positioned throughout the show floor, these shared experiences create space for authentic connections in the moments between buying, learning, and leading, strengthening relationships that continue well beyond the event.

“People come to SUPERZOO to do business, but they also come because this is where the industry comes together,” Karsting said. “That combination of focused work, shared energy and genuine connection is what keeps this community coming back year after year.”

SUPERZOO 2026 takes place August 12-14, with professional education beginning August 11. Registration is now open, with additional information and details available at SUPERZOO.org.

Veterinary professionals are invited to explore the latest advances in gut health and pet nutrition at the Purina PRO PLAN Symposium, the official pre-symposium of the Eurogut Congress 2026.

The symposium, titled ‘Navigating Microbiota Dynamics Applicable to Pet Nutrition’, will be held on 6th May and will explore how microbiota science is shaping the future of gut health and pet nutrition.

Following the success of the previous Purina® PRO PLAN® Symposia, the event will take place in Rhodes, Greece and online, running from 9:00am to 4:30pm (CEST) / 8:00am to 3:30pm (BST). Simultaneous translation will be available in French, Spanish, German, Italian and Portuguese, alongside English Sessions will explore the influence of feeding practices on gut health, how microbiota can be modulated through diet, the role of biomarkers in microbiome-related diseases, the importance of in vitro models in gastrointestinal research, and microbiota-targeted strategies for managing chronic enteropathies.

Attendees will also explore the role of probiotics in influencing canine behaviour and have the opportunity to review real-life case reports. The symposium will also examine the responsibilities of pet food companies in promoting canine welfare, alongside the important connections between pets and their human companions.

The event will conclude with an interactive round table discussion, offering attendees the opportunity to share insights with industry experts and contribute to the wider conversation.

The speaker line-up includes leading experts from around the world, including Dr Aarti Kathrani (BVetMed (Hons), PhD, DACVIM, FRCVS), Dr Jan S. Suchodolski (DrVetMed, PhD, AGAF; Texas A&M University), Dr Kelly S. Swanson (PhD; University of Illinois Urbana-Champaign) and Dr Linda Toresson (DVM, PhD; Swedish Specialist in Small Animal Internal Medicine).

Beatriz Sanz, B2B VHCP Scientific Comms & Event Lead at Purina, spoke about the upcoming event, saying: “It’s been encouraging to see the Pre-Eurogut Symposium develop over the years. “This event is designed to help vets in practice translate emerging microbiota science into meaningful clinical decisions. Alongside the latest research, it offers a valuable space to exchange experiences with peers and discuss how these insights can be applied in real-world cases.”

Veterinary professionals can register to attend free of charge via: Purina PRO PLAN Symposium 2026 | Vet Center

London-based LitPet, leading manufacturers of pet supplements based on herbal Traditional Chinese Medicine, recently sponsored the first Sunday Dog Social event which was held at the luxurious 180 House on London's Strand.

Founded by Keef Yap, Sunday Dog Social is a members' club for London dog parents who believe their dog's wellbeing is worth investing in properly. It grew out of YapYap, London's largest dog community which currently has 3,000 members and has held 100+ events. Sunday Dog Social is its next chapter: smaller, quieter and more intentional.

According to Keef, “It is for people who are thoughtful about what they feed their dog, curious about wellness, and looking for a community that reflects that.”

Sessions are held monthly at a curated, central London venue. Membership is deliberately capped to keep the events more intimate and calming.

Among the first guests to attend a Sunday Dog Social was former Strictly Come Dancing professional dancer, Karen Hauer who brought along her pup Marley, one of her four rescue dogs, whom she frequently shares on social media. Karen has been quite vocal about the stress she felt since leaving the show after 13 years and how her dogs have helped her through a difficult time. Talking to The Mail, Karen said, “'My dogs really feel it when I'm stressed, and they have really helped me get through this.”

The duo spent time in the dedicated wellness zone along with other attendees where Marley received a pet reiki session from specialist practitioner Yasmin, and a dog tarot session.

Stephen Hu, founder of LitPet, said:  “'We created LitPet because we saw a need for natural, effective ways to support our pets' wellbeing in busy urban environments.

"Having Karen here today and seeing firsthand how our supplements and these holistic therapies can help dogs like hers find their calm, is exactly why we “launched the Sunday Dog Social.

"It's about building a supportive community for both dogs and their owners.” 

LitPet’s range of supplements which is available for both cats and dogs is a blend of Traditional Chinese Medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing. The products have been veterinary developed and researched by the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS), the Pet Innovation Research Institute from Hong Kong Science Park and the Key Laboratory of Science and Technology at The University of Oxford. The products are manufactured in the UK.

Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. The products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.

To find out more about LitPet visit: www.litpet.co/en-uk

Trade enquires contact: stephenhu@litpet.org

Products are now distributed to the consumer additionally through www.direct4pet.co.uk

To find out more about Sunday Dog Social visit: www.sundaydogsocail.com

London-based The Paws Lab has introduced a new range of tear stain wipes for dogs which are designed to provide a gentle and effective solution for removing unsightly tear stains and build-up around the eyes.

Infused with advanced antimicrobial ingredients, Pet Tear Stain Wipes help maintain a clean, fresh face without irritation, even for the most sensitive pets. 

Wiping a dog's eyes is a vital part of home grooming that supports both their comfort and long-term health. While some "eye gunk" is normal, regular cleaning prevents several health issues and helps you monitor your pet's well-being. It helps to prevent infection by removing trapped dirt, dust, and pollen which can cause irritation and lead to bacterial or fungal infections if left to accumulate around the eye.

It removes uncomfortable dried discharge (rheum) which can become hard and crusty, which is painful for a dog and can eventually cause skin irritation or dermatitis underneath the buildup. It removes red or brown stains which are caused by porphyrins in tears that oxidise when exposed to air.

Routine cleaning also makes you familiar with what is normal for your dog, allowing you to quickly spot signs of redness, cloudiness, or abnormal discharge that require a vet's attention. Some flat-faced breeds like Pugs and Bulldogs have shallow eye sockets and skin folds that trap moisture and debris, often making daily cleaning essential. 

Formulated with SilverTi+ – a combination of nano silver and titanium dioxide together with deionized water, aloe extract and vitamin E – The Paws Lab has taken pet care to the next level with these new Tear Stain Wipes which offer antibacterial and antifungal protection while targeting the root causes of tear stains.

The soft, alcohol-free formula gently lifts away tear residue, dirt, and debris, helping to prevent staining and reduce the risk of irritation or infection. Perfect for daily use, these wipes are safe, soothing, and specially designed for the delicate eye area.

For further information please visit:  www.thepawslab.co

SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys.

Inspired by the same advanced heat-molding technology used in professional basketballs, SportsPet has engineered a ball that fuses every layer into a single, seamless surface. The result? A high-performance toy with no stitching, no weak points, and no compromise.

Traditional pet balls often rely on stitched panels that can fray, split, or snap under pressure. SportsPet’s stitch-free design eliminates these vulnerabilities entirely, delivering unmatched toughness for dogs that love to chase, chew, and play hard.

The SportsPet Seamless Team Balls aren’t just built to last; they’re built to perform. They offer an energetic, responsive play experience that keeps dogs engaged, active, and entertained. Whether it’s a spirited game in the garden or an all-out play session at the park, these balls are made for champions of every size and breed.

Why stock SportsPet Seamless Team Balls?

• Strong Margins: Designed to deliver excellent retail profitability
• True Product Differentiation: Stitchless design stands out against traditional toys
• Pro-Inspired Innovation: Heat-molded technology adds premium appeal
• High Durability = Repeat Sales: Builds trust and customer loyalty
• High-Impact Merchandising: Eye-catching and easy to sell in-store

The exclusive launch with Pedigree Wholesale presents a valuable opportunity for independent pet retailers to offer something genuinely different in a crowded toy category.

With clear product differentiation through its stitchless design and professional-grade construction, the SportsPet Seamless Team Balls provide a compelling story at shelf level: helping retailers drive customer interest, encourage repeat purchases, and build trust with durability-focused pet owners.

By stocking the Seamless Team Balls, independent pet shops can tap into growing demand for longer-lasting, high-performance toys while benefiting from the support and distribution strength of Pedigree Wholesale. 

It’s a chance to stand out with an innovative product that delivers on both quality and margin- giving retailers confidence in a range that’s built not just for play, but for long-term customer satisfaction.

Retailers interested in stocking the new SportsPet range are encouraged to contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.

Rydale Country Clothing has launched a new product in its dog range – adjustable tweed harnesses. Available in four country-inspired colourways and finished with antique brass hardware, the collection blends trendy rural style with practical features made for daily walks.

Created by Rydale’s in-house team, the everyday essential is built for real-life use – from muddy paths to sudden lunges – offering a smart look without sacrifi cing durability or practicality.

• Comfortable, customisable fit: With adjustable straps, it’s easy to achieve a secure fit without it feeling tight or uncomfortable for fussy pups. Constructed with a breathable lining and a soft, padded inner, the harness keeps dogs comfortable, even on longer outings.
• Easy to put on: For dogs that won’t stand still for long, the harness uses two side-release buckles for clipping on quickly without tangles or wrestling.
• Extra control when you need it: A tough handle on the back provides close control in busier places, and makes it easy to lift dogs over stiles and steps without overstretching. Two lead attachment points (front and back), provide opportunity for additional control.
• Visibility for darker walks: With reflective piping, the harness allows for dogs to be seen in low light conditions.
• Sleek, country-ready style: Designed in classic tweed patterns, timeless country tones, and finished with subtle Rydale branding, the range looks the part in the countryside.

Pre-launch teasers on Instagram prompted hundreds of comments and reactions from customers excited about the potential of expanding their dog’s wardrobe.

“With so much positive response to our teaser content, we knew this was a launch our customers had been waiting for. We wanted to create a harness that feels authentic to the Rydale brand while combining practical features with the country-inspired style our customers know and love,” commented Carys Lawson, social media specialist at Rydale.

Shoppers can purchase the harnesses at Rydale.com. Available in four matching colourways and patterns, with sizes ranging from XS to XL, this practical collection bridges the gap between sophisticated style and reliable functionality for pups of all breeds and sizes. A range of matching leads promises confidence and control on every adventure.

Leading pet food industry association, UK Pet Food, has partnered with experts to urge Brits not to stop feeding bird this spring, as new findings reveal that bird feeding in UK gardens drops in the spring and summer.

The plea comes after a recent survey revealed that not only do nearly half (46%1) of a Brits not partake in any form of bird feeding, but that whilst 60%1 of bird feeders do this most during the winter, this drops off in the spring and summer to 52%1 and 50%1 respectively.

Leading ornithologist, environmental activist, and birding expert Dr Mya-Rose Craig has joined UK Pet Food to encourage Brits to keep up with bird feeding throughout Spring, stressing the importance of supporting birds as they enter their critical breeding, nesting, and hatching period.

Dr Mya-Rose, best-selling author of ‘Birdgirl’ and resident expert on the podcast ‘Get Birding’, said: “Our much beloved bird populations in the UK are in decline, and a lot of this is because they are losing their habitats and food sources.

“Bird feeding is a way to help our garden birds. They are naturally very good at predicting the changing of the seasons and the weather in order to perfectly time things such as migration, nest building, moulting, and breeding. However, it is becoming more difficult for birds to understand the increasingly unreliable seasons, and bird feeding is a way to support them through this.”

UK Pet Food’s survey of over 20002 Brits also uncovered a variety of motivators for the 52%1 of people that do partake in bird feeding as 70%1 said they do so because they enjoy seeing the birds in their outdoor space.

What’s more, 57%1 feel it’s important to play their part in supporting local wildlife and 46%1 said they feed to help birds due to less natural food and resources being available to wild birds in the UK. 13%1 said they do it because its tradition and their family always have done

.

Michael Bellingham, CEO of UK Pet Food said: “Whilst it’s brilliant to see so many people engaging in garden bird feeding – a staple of British culture – we’d love to see even higher figures and more importantly, less drop off as the weather gets warmer.

“Of course, supporting our wild birds during the winter, when the weather is colder and food sources are in a lesser supply, is crucial. However, it’s just as important to support local wildlife during critical stages of their life cycle – breeding, nesting, and hatching.

“This campaign is all about raising awareness of this year-round need and encouraging bird feeding throughout the warmer months of the year.”

Dr Mya-Rose added: “The cold weather, short days, and lack of food we experience in winter mean that more people understand the need to feed birds, and when we reach spring, it is easy to think that life has gotten easier for birds.

“In reality, spring and summer are also really hard work for our birds: they need endless amounts of energy during breeding season as they build their nest and feed their young, and then when that is all over, they go through a moult and regrow all of their feathers which also uses massive amounts of energy.”

Whilst UK Pet Food is calling for an uptake in bird feeding throughout spring, the association is also urging Brits to practice this responsibly to mitigate the risk of disease and safely support our local wildlife. The organisation has published extensive guidance on this on its website, which includes: 

• Keeping bird feeders, baths, and tables clean and washing them regularly
• Leaving out the right amount of food and sweeping the ground as often as possible
• Considering the location of your feeders in outdoor spaces
• Trying to avoid putting the food directly on the ground
• Remembering your own personal hygiene is important too

Dr Mya-Rose Craig added: “The most important thing when feeding birds is to make sure that your feeders are clean! Disease can spread easily when dirty feeders are out because you have a stream of birds perching in one another's poo while accessing the food. Washing your feeders regularly and moving them around your garden will make it safer and healthier for the birds to feed in your garden.

“You must also be careful with what foods you are putting out. Larger foods such as peanuts cannot be left out for the birds once breeding season begins as there is a risk that an adult will take it back to the nest, creating a risk of choking for their chick. There are many other options that don't pose the same risk such as fat balls or mealworms.”

As part of its plea to keep Britain feeding, UK Pet Food has also partnered with Dr Stuart Whomsley, Clinical Psychologist and member of the British Psychological Society, to reveal the mental health and wellbeing benefits associated with garden bird feeding. Dr Stuart said: “Birds in the garden can help in reducing stress, by directing a person’s thoughts away from their own worries. They can develop a person’s sense of curiosity as they try and make sense in what the birds are doing and what they will do next.

“Watching and listening to birds in the garden brings a connection to Nature which has been shown repeatedly to be beneficial for physical and mental health. The aesthetics of the song of some garden birds can also create positive emotions in a similar way to pleasurable music.”

Dr Mya-Rose shared her own experience: “Feeding birds can be as rewarding for you as it is for them. For me, I feel that birds are my connection point to nature, even when living in urban areas, and to feed them helps me to stay grounded. To see birds flying around outside my home is wonderful and has a great impact on my mental health.”

Findings from the survey also revealed that whilst garden birds are clearly beneficial to our mental health, just under one in 10 people (8%)2 don’t have any outdoor space and are limited in the ability to engage in bird feeding.

Dr Mya-rose Craig shared her tips on how to support local wildlife without access to a garden: “Even if you don't have a garden, there are always ways to support the nature around you with window feeders and water stations.

“If you have plant boxes outside your window then you could take the opportunity to plant native species. A blank wall is a blank slate: you can put up bird boxes, if you're high up then swift bricks or Martin nest boxes would work, bat boxes, or even an insect hotel can all help to feed our wild birds.”

To find out more about UK Pet Food, head to its website: https://www.ukpetfood.org/pet-care-advice/bird-care-nutrition/understanding-wild-birds.html.

Picture credit: WHM Group 

Microchipping became a legal requirement for dogs on 6 April 2016, and over the last decade dog ownership steadily increased until it peaked through COVID in 2020. Since then there has been a stabilisation in recent years in line with a rise in the cost of living.

Through this period, we also saw the introduction of compulsory microchipping for cats in England on 10 June 2024, with a hope that other UK nations follow suit. These milestones signal positive steps to improving pet welfare and highlights the importance of pet microchipping.

We have, however, seen a worrying trend in recent years with stats indicating that it is harder than ever to get lost dogs home to their owners.

In 2024 only 39% of stray dogs handled by local authorities could be reunited with their owner. This is compared to 54% in 2021 (Dogs Trust Stray Dog Survey, 2024). Reasons include dogs having either no microchip or incorrect details linked to the chip, meaning there’s no way to contact owners to let them know their beloved pet is safe.

Shauna Walsh, Vet Nurse at PDSA, the vet charity for pets in need, says: “Getting your dog microchipped is a very quick procedure, similar to a routine injection, that takes just a few seconds and doesn’t require sedation or anaesthetic, so shouldn’t cause concern for owners. It’s a relatively low-cost procedure, which could make a huge difference if your pet becomes lost or stolen. An up-to-date microchip ensures a pet has the best chance of being reunited with their owner as quickly as possible.”

As spring softens into longer, brighter days, there’s excitement in the air, with the promise of summer just around the corner. But as our routines change and more time is spent outdoors, it’s also when pets are more likely to wander. Did you know that dogs are 30% more likely to go missing in summer?

This National Lost Dog Day (April 23rd), take a moment to check your dog’s microchip details are up to date. If they go missing, time is critical, and clear, permanent identification can make all the difference in bringing them home safely.

For more information on microchipping visit www.identibase.co.uk/microchipping-your-pet.

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A family-run pet shop closed its doors for the final time on Easter Monday with the owners intending to focus their efforts on growing the online side of the business.

Crowder’s Pets has been a popular store in the Hampshire town of Bordon for the past decade but owners Kaz and Rocky said it was becoming more difficult to keep the shop open.

Writing on the shop’s Facebook page, the couple said: “We have been dreading announcing this but here we go. We are closing our shop and going online only.

“Since 2020 we have had battle after after battle and it’s really took it toll on us but we just carried on. We can’t physically and mentally do it anymore – we are exhausted.

“With ongoing health issues meaning appointments and times where we have to close the shop at a drop of a hat means we can’t focus on an actual shop full-time.  We are going online only and will do markets, including Christmas ones, so our hampers will still be available.

“We want to say a huge thank you to all our customers over the past 11 years we have had a shop. We are heartbroken and very overwhelmed.”

Kaz & Rocky will be hoping to build their business online at www.crowderspets.co.uk

With the arrival of spring, keen gardeners are updating their homes and gardens with fresh floral displays. However, pet insurance company Petplan urges cat owners to proceed with caution.

Many popular plants and flowers can be highly toxic, posing a serious health risk to curious cats who love nothing more than exploring as the weather warms up. To help pet owners navigate this hidden danger, Petplan's veterinary expert, Dr. Brian Faulkner, has shared essential advice on avoiding toxic blooms, safe alternatives, and how to spot the signs of poisoning.

Dr Brian Faulkner, comments: “Many common spring plants can be life-threatening to cats if ingested, so it’s vital to be aware of the dangers and recognise the signs. Lilies are a prime example. Every part of the flower - leaves, stems, and even pollen - can cause fatal kidney failure. And their frequent appearance at Easter and in Mother's Day bouquets make them a significant, and often overlooked, seasonal hazard for cats. Without immediate veterinary treatment, lily poisoning in cats is often irreversible and deadly.

“Other dangerous spring blooms cat owners need to avoid include tulips, hyacinths and daffodils. These vibrant plants can lead to severe gastrointestinal upset including vomiting and diarrhoea.

“The simplest way to keep your cat safe is by always knowing what you grow and choosing pet-safe alternatives wherever possible. If you suspect your cat has ingested a toxic plant, contact your vet immediately."

Top 10 spring plants that are safe for cats:

• Orchids
• African Daisy
• Lilac
• Alyssum
• Magnolia
• Calendula
• Camellia
• Freesia
• Violets
• Gerbera (Daisy)

Dr Brian shares: “There are many beautiful floral varieties that cat owners can embrace in spring. Options like African Daisies, lilacs, alyssum, and magnolias are generally considered safe. While, despite not being quintessentially seasonal, orchids are a great alternative to lilies for those looking to gift flowers to pet owners over spring and Easter.

“Though these plants are considered non-toxic, it’s important to always supervise cats as excessive ingestion can still cause mild stomach upset. And remember, any pesticides or fertilisers used can also be harmful, so always ensure a chemical-free home for your cats."

Symptoms of plant poisoning in cats

(Very common and often early signs)

• Vomiting
• Diarrhoea
• Drooling
• Lethargy
• Lack of appetite

(Signs indicating more severe poisoning)

• Seizures
• Tremors
• Collapse
• Breathing difficulties
• Pale gums

Dr Brian adds: “It’s important to note that your cat might only show one or two symptoms of poisoning, and early intervention is key. Knowing which plant your cat has eaten or come into contact with will also help your vet decide on what treatment they need.”

If you have cat insurance with Petplan, you can also use the Pet Expert Chat feature to speak with vet professionals from the comfort of your own home. Simply log in to your My Petplan account and visit the My Support area.

Lumps, lameness in dogs and dental disease in pets are among the most common issues affecting the nation’s furry friends, according to new data revealing the top 10 pet insurance claims.

Figures from Tesco Insurance over the past 12 months show differences between the problems facing cats and dogs. For dogs, lumps, lameness and dental disease top the claims list, while for cats it’s dental disease, hyperthyroidism and vomiting, a common issue with many underlying causes.

Looking at the most affected breeds, Cockapoos, Cocker Spaniels and mixed breeds account for the highest number of dog insurance claims, with Cocker Spaniel health problems among the commonly reported issues.

For cats, the ‘moggie’ tops the list, followed by Domestic Shorthair and British Shorthair health issues.

Age is also significant. Dogs aged five to six are most likely to generate a claim, while issues in cats tend to arise later, with those aged 11 to 12 most claimed for.

Tesco Insurance’s figures also highlight the cost of treatment. Over the past 12 months, the insurer paid out an average of nearly £250 for dental disease in cats and £640 for weight loss-related issues.

For dogs, claims are higher still, with “foreign body” treatments averaging £1,034.

Many of these conditions form part of the most common dog health problems and cat health concerns seen by vets each year.

Alex Cross, Chief Customer Officer at Tesco Insurance, said: “These figures highlight just how common certain health issues are among the nation’s pets, particularly dental problems and mobility-related conditions.

“While some issues are unavoidable, spotting problems early and seeking advice from a vet can help reduce the risk of more serious and costly treatment later on.”

The figures come as the Competition and Markets Authority (CMA) moves to cap prescription vet fees at £21, to make veterinary costs more transparent for pet owners.

Understanding what pet insurance covers can help owners feel more confident when dealing with unexpected health issues.

For more information on cover and claims, visit https://www.tescoinsurance.com/pet-insurance/

Billy No Mates! from CSJ is already in huge demand this year as retailers and consumers turn to the natural product that ticks hate.

Ceri Rundle, founder of CSJ, said: “Over 20 years ago we were the first company to develop a natural herbal product for dogs because our own Border Collies were suffering from ticks whilst working on our family farm and competing in sheepdog trials.  

“We found that existing products either didn’t work or had nasty ingredients that we didn’t feel comfortable to put on or in our dogs and we also suspected would have an impact on the environment.”

Why such a demand?

Ceri added: “There are many reasons…firstly that Billy No Mates! actually works. It’s a natural herbal mix that’s effective and is just sprinkled on food. 

“People are increasingly aware of the damage that chemicals are doing to our natural world and want to do something to help.

“The numerous re-wilding projects are helping to create a paradise for ticks, which are only too eager to hop onto any passing creature.”

“It has been trusted for so long now by legions of owners of pets and working dogs who are enthusiastically praising it to friends and contacts.” 

And then there’s the weather. Ceri said: “Our weather is see-sawing between hot, humid, cold, wet and cold, so ticks can be found at almost any time of year and many people are using Billy No Mates! throughout the year…naturally.”

For more on CSJ products visit www.csjk9.com or call 01745710470.

Pets at Home has responded to demonstrations outside its stores where protestors demanded a ban on the sale of living animals. The protests by a group calling itself Rescue Not Retail coincided with James Bailey starting his role as the retailer’s new CEO.

A statement from Pets at Home read: "We play an important role in ensuring people who wish to welcome pets into a loving home are able to do so from a trustworthy and reliable source, which has animal welfare at its heart.

"From rigorous welfare routines within our petcare centres, to access to 24/7 veterinary care, colleague training and welfare checks at point of purchase, we have robust systems in place to ensure our pets are loved and cared for.

"We’re also acutely aware of the need to care for pets at every stage of their life, no matter what changes may occur to a family’s circumstance.

"That’s why, together with our independent charitable arm – the Pets Foundation – we are proud to be the largest rehomer of small animals in the UK via our in-store adoption centres, and support hundreds of rehoming and rescue charities across the UK via the Foundation’s grant-giving programme. In 2024, more this saw donations of more than £4.6 million."

The protests occurred outside Pets at Home’s stores across the country, including Leicester, Nottingham, Eastleigh, Glasgow and Edinburgh.

On its Facebook page, the campaign group said before the protests: “On March 30th, James Bailey will be joining Pets at Home as their new CEO. This means we have an opportunity to highlight how important it is to stop the sale of animals by making it a problem he has to face from day one! 

“Thank you to everyone who has set a date in their diaries already to get involved; just a couple of hours handing out leaflets at your local Pets at Home is all it takes!”

Some members of the campaign group, including co-founder Polly Foreman, also visited Pets at Home’s head office and attempted to meet with James Bailey.

Afterwards, she said: “Unfortunately, we couldn’t speak to Mr Bailey himself as he was busy in meetings, but we did get to speak with his assistant who assured us that our open letter and our message for him would be passed on. 

“We really hope that Mr Bailey chooses to do the right thing and wind down animal sales in Pets at Home stores.”

Pictures taken from Rescue Not Retail's Facebook page.

Pet Remedy brought together some of the world’s leading animal behaviourists, vets and welfare experts for its first ever Emotional Wellbeing in Animals Conference, marking what many delegates described as a pivotal moment for the pet care sector.

Held at the Imperial Hotel in Torquay, the two-day event welcomed professionals and delegates from across the UK, Europe and beyond, united by a shared belief that emotional health must sit alongside physical welfare in modern animal care.

Set against the backdrop of the English Riviera, the conference opened with a welcome from Pet Remedy’s Chief Happiness Officer Gill Edwards and the brand's emotional wellbeing expert Andrew Hale, who framed the event around a central message: understanding how animals feel is fundamental to improving their lives.

One of the most powerful moments of day one came from Sarah Whiffen, speaking publicly for the first time since the death of ACE founder Sarah Fisher. Delivering an emotional tribute to her mentor, Whiffen reflected on Fisher’s transformative influence on the sector before presenting a technically rich session on ACE Free Work, which earned a standing ovation.

The scientific focus continued with Dr Amber Batson, who explored the critical distinction between animal welfare and emotional wellbeing. Drawing on emerging research, she highlighted the growing evidence linking emotional state with physical health outcomes, reinforcing the need for a more holistic approach to care.

Further innovation was showcased by Dr Hannah Capon, who introduced her platform, The Pain Vet. Designed to move beyond the limitations of traditional consultations, the approach uses detailed assessments and video analysis to better understand chronic conditions such as canine arthritis, offering new possibilities for improved treatment outcomes.

Day two maintained the momentum, opening with a keynote from veterinary behaviourist Dr Robert Falconer-Taylor, whose session on sleep science struck a chord with delegates. He emphasised that restorative rest is essential for both animals and their owners, warning that modern lifestyles are increasingly at odds with biological needs.

Renowned trainer Victoria Stilwell, best known for It’s Me or the Dog, brought an interactive element to proceedings, encouraging attendees to look beyond surface behaviours and consider the emotional drivers behind them. Her focus on empathy for both dogs and their guardians resonated strongly with a professional audience.

A holistic perspective was provided by Julia Robertson, who urged practitioners to adopt a “whole dog” approach, while Chloe Scoones offered insight into how large welfare organisations are embedding emotional wellbeing into everyday care practices.

Throughout the conference, a consistent theme emerged: that the future of animal care lies in recognising emotional wellbeing as a core component of health, not an optional extra.

For the pet trade, the implications are significant. As consumer awareness grows and expectations shift, there is increasing demand for products, services and professional advice that support not just physical health, but emotional balance too.

Speaking at the close of the event, organisers at Pet Remedy described the conference as “just the beginning”, signalling ongoing investment in education and collaboration across the sector.

For more information visit www.petremedy.co.uk

Family-run Marlborough Pets, located in a Grade II-listed building in the Wiltshire market town, is recovering after a lorry smashed into nearby scaffolding, destroying windows, doors and roof tiles of several shops.

After recovering from the shock of the incident, owner Tina Kelly has vowed to restore the window of her picturesque building.

Tina said: “It was a big shock. A lorry hit some scaffolding a few doors along in the early hours of a Sunday morning. The driver did not realise but his vehicle dragged some of the scaffolding along the street, causing damage to several properties.

“We had to board up the window initially but were able to quickly arrange a temporary one. This will stay in place until we have a handmade-curved style window reinstated where the building is listed. It has to align with the style of what was in situ prior to the incident. 

“We're just so thankful for the temporary window whilst we await the repairs and we've made the most of creating a lovely eye-catching display for Easter, which the local community have appreciated.”

Tina pictured outside Marlborough Pets before the damage.

The Pet Industry Federation will be exhibiting at Interzoo 2026, the world’s leading international trade fair for the pet industry, taking place in Nuremberg from 12-15 May.

PIF will be located on stand 9-429, where the team will be supporting both UK businesses looking to export and international companies seeking to bring products into the UK market.

As part of its growing focus on international trade, PIF is positioning itself as a key gateway for businesses navigating the UK pet sector. Visitors to the stand will be able to access guidance on routes to market, regulatory considerations and opportunities for collaboration within one of Europe’s most established pet markets. Chief Executive, Nigel Baker, will also be delivering a talk during the show entitled, ‘Doing Business with the UK - What to Consider When Importing and Exporting’.

Throughout the show, PIF will host a programme of expert guests on the stand, offering practical insight and advice for businesses at different stages of their export or import journey. Whether exploring new markets or looking to establish a presence in the UK, attendees are encouraged to visit the stand to discuss their plans and find out how PIF can support them.

To support businesses in preparing for international opportunities, PIF is also hosting an Export Briefing event in London for its members on 15 April, designed to help pet businesses understand how to approach overseas markets and build export readiness. Members interested in attending can email alexandra.baker@petfederation.co.uk for further information.

Interzoo is a global meeting point for the pet industry, bringing together manufacturers, suppliers and service providers from across the world. The event provides a valuable platform for UK businesses to expand internationally, while also enabling overseas companies to better understand the opportunities and requirements of entering the UK market.

To find out more about attending Interzoo 2026, visit: https://www.interzoo.com/en?utm_source=barter&utm_medium=cpc&utm_campaign=2026.en.visitors

For more information about PIF and its work supporting pet businesses, visit: www.petfederation.co.uk

Britain’s love of dogs is stronger than ever, with younger generations driving a structural shift in pet ownership across the UK. 

Brand new figures from UK Pet Food show the UK dog population has increased by three million over the past five years. The organisation’s latest Pet Population Survey for 2026 estimates there are now around 15.5 million dogs living in UK households, up from 12.5 million in 2021, highlighting dogs’ growing role at the heart of modern life.

This growth reflects rising ownership across UK households, with particularly strong increases among younger adults.

Dog ownership has increased from 33% of households in 2021 to 41% today, with especially strong growth among younger age groups.

Among 25-34 year olds, ownership has risen from 41% to 58%, and from 41% to 53% among 16-24 year olds.

The rise in dog ownership among younger people reflects the increasingly important role pets play supporting wellbeing, shaping daily routines, and helping people feel more connected in everyday life. For many, dogs are not just companions but a central part of daily routines, from morning walks to social interactions.

Overall, as of the 2026 findings, the UK is home to around 36.5 million pets, with 62% of households – around 18 million homes – owning at least one pet, reinforcing the important role companion animals play in everyday life.

Cats remain the second most common pet, with an estimated 13.1 million cats living in UK homes, up from around 12.2 million five years ago.

Nicole Paley, Deputy CEO of UK Pet Food, comments: “We’re seeing younger people increasingly bringing dogs into their lives in a way that feels more integrated than ever before.

“For many, pets are part of how they live day to day, shaping routines, supporting wellbeing and offering companionship in a busy world. From morning walks to dinner dates and office trips, dogs are becoming part of the rhythm of everyday life.”

Animals are also a central part of family life, with more than half of households with children, 52%, owning a dog, while 39% own a cat.

The survey also highlights regional differences in pet ownership across the UK.

London has the highest proportion of dog-owning households (49%), followed by Northern Ireland (48%). London has the highest proportion of cat-owning households, with 41% owning a cat. Dog ownership is also particularly strong in the North East, North West and Scotland.

Pets at Home has said it remains on track to post an underlying pre-tax profit of £92 million for the year to 26 March, in line with previous guidance.

In its FY26 pre-close statement released this week, the company stated:

“Our ‘Retail Turnaround Plan’ is progressing and is on track across our 4 priority areas, Product, Price, Execution and Cost. We have implemented our price investments and completed our £20m Group overhead savings, and while the benefits of many initiatives still lie ahead of us, we are encouraged by the progress made. In H2, our Retail business has seen volume growth, and we delivered positive LFL sales growth, as guided, with Q4 improving sequentially over Q3. Retail will deliver underlying PBT of c£30m in FY26.

“In line with our guidance, Vet Group will deliver PBT of c£83m, a further year of strong profit progress despite the expected slowdown in sales growth as our customer cohorts reach a typical lull in activity. Vet Group performance remains underpinned by growth in average transaction values alongside growth in Care Plan revenues and plans.

“Non-underlying costs of c£7m have been incurred in the year, in line with previous guidance.

“We expect to finish FY26 in a net debt position of c£20m, after having returned c£85m to shareholders via dividends and buybacks during the year.

“Following extensive consultation with our investors, we are rebalancing the way we return cash to shareholders. We will not change the total amount we return to shareholders but we will rebase our dividend to a 50% payout ratio, with that cash ‘saving’ returned to shareholders via our buyback programme.

“We welcome the Final Decision Report of the CMA’s veterinary services market investigation. We continue to expect no adverse impact on the growth strategy or ambitions for our Vet Group from the outcome.

“Looking ahead to FY27, at this stage, we have c80% of our energy and FX requirements hedged and are comfortable with current analyst consensus expectations for Group underlying PBT.”

Pets at Home’s next scheduled update will be its FY26 preliminary results announcement on 27 May 2026.

Winning a New Product Award at an event like PATS – the Pet & Aquatics Trade Show – can have a tremendous impact on the fortunes of a business. It can help turn a new launch into a bestselling item in pet stores around the country and clinch that all-important export deal.

One of the main reasons why the award is held in such high regard is because it is decided by a panel of independent retailers, who know what it takes for a product to fly off the shelves.

WildWash triumphed in the Grooming Products category of the PATS New Product Awards in 2025 with its 5 in 1 Magic Mud for Dogs & Cats. Co-founder Jane Cooper reveals what the accolade has done for the business.

What did it mean to win a New Product Award?

Winning the New Product Showcase Award for Magic Mud was a significant moment for us. It validated the work we’ve put into developing a genuinely innovative, natural formulation that goes beyond standard grooming. Our Magic Mud represents a new category within pet care – treatment-led, results-driven, and rooted in wellness – and the award confirmed that both the industry and professionals see that shift.

Do you think the award has helped to elevate your winning product in terms of exposure?

Absolutely. The award has acted as a strong trust signal, particularly within trade and retail. It has opened up conversations with new stockists and partners who are looking for proven, standout products, and it’s helped position the Magic Mud as a premium, must-have treatment rather than just another grooming product.

Have you used the award to promote the product?

Yes, we’ve integrated the award across multiple touchpoints – from trade communications and retailer outreach to digital content and social media. It’s become an important part of the product story, helping us clearly communicate credibility and differentiation in a crowded market.

Has the product been a success in terms of sales?

Yes, our Magic Mud has been a strong performer and continues to build momentum. It’s resonating with groomers and pet owners who are looking for high-performance, natural solutions. We’ve had lots of respected testimonials too which has reinforced how good the product is. The combination of detoxifying clays, mineral-rich magnesium and antioxidant botanicals delivers visible results, which is driving strong repeat purchase and long-term loyalty.