The very best of the pet industry came together last night (Thursday 5 November) as the winners of the PIF Awards 2026 were revealed at a packed celebration at the DoubleTree by Hilton, Stoke-on-Trent.

A sell-out audience of 330 guests gathered for the Pet Industry Federation’s annual black-tie Awards, celebrating the outstanding businesses, individuals, products and achievements helping to drive the pet sector forward.

Following the highest-ever number of entries received for the PIF Awards, the evening recognised excellence across every corner of the industry, including retail, grooming, boarding and daycare, manufacturing, pet services, international trade, innovation and new product development.

TV vet, Dr Scott Miller, joined PIF as special guest for the evening, helping to celebrate the achievements of finalists and winners before guests continued the celebrations with casino entertainment, a live band and disco.

Among the evening’s winners, Northumberland Dog Hotel was named New Business of the Year, while ProtectaPet took home the Brand of the Year title.

The Legend Award was presented to Clayton Payne, while one of the evening’s most prestigious honours, the Lifetime Achievement Award, went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years.

Nigel Baker, Chief Executive of the Pet Industry Federation, said: “The PIF Awards are always a very special night, but seeing 330 people from right across the pet industry come together to celebrate what our sector does best was fantastic.

“This has been a record year for entries and the standard has been exceptional. Every finalist should be enormously proud of what they have achieved, and our winners represent the innovation, professionalism, commitment and passion that make this such a remarkable industry. Our huge congratulations go to every one of our 2026 winners.”

The Awards also provided an opportunity for guests to support Birmingham Dogs’ Home and U-Hearts Foundation, with fundraising during the evening helping both charities continue their work giving animals in need the chance of a better future.

PIF extends its sincere thanks to all of the sponsors whose generous support makes the Awards possible, including Platinum Sponsor, Natures Menu; Headline Sponsors: Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products; and Official Drinks Sponsor, Durham Animal Feeds, together with all of the category and event sponsors who supported this year’s celebration.