Vital Pet Group is giving independent retailers a powerful new sales tool with the launch of Mayfield Madness, a cross-category campaign supporting the independent - exclusive Mayfield brand.
Under the banner “Love the Quality or Your Money Back”, Mayfield Madness guarantees customer satisfaction across its entire portfolio – covering wild bird food and treats, working dog wet food, small animal food, and indoor bird food. This bold move is designed to build consumer trust, repeat purchase, and retailer confidence in a brand made exclusively for the independent trade.
“Independent retailers need brands that work harder for them, with strong profit margins, repeat purchase appeal and the reassurance that customers will come back for more,” said Peter Brame, Group Trading Director at Vital Pet Group. “Mayfield ticks every box; UK-made, quality ingredients, and now backed with a no-risk money-back guarantee. It’s an unbeatable offer to drive sales across multiple pet categories.”
Why Mayfield Matters for Independents
- Multi-category coverage – from garden birds to dogs, small animals and aviary birds
- Exclusive to Vital and Independents – ensuring independents have a point of difference
- Made in the UK – supporting British production and reliability
- Strong POR – delivering great profit opportunities across the range
- Quality guaranteed – consumer confidence with every purchase
The Mayfield Madness campaign highlights not only the depth of the range but also its commitment to independent retail success. The combination of everyday essentials and specialist nutrition ensures Mayfield products offer genuine year-round repeat purchase potential across pet categories.
Retailers can order the Mayfield range now via www.vitalpetproducts.co.uk or by contacting their Business Development Manager.
