A digital dog-booking platform is the latest pet business to have featured on the hit BBC One series Dragons’ Den.
Wagit, which claims to make dog bookings easy at restaurants, pubs and bars, and groomers, pitched for investment in episode eight of the current series, which was aired last Thursday (February 24).
Wagit founder Nadia Leguel, with her Cavalier King Charles Spaniel Lola, entered the Den and asked for £50,000 in return for 5.5% of the business.
An Italian living in London, Nadia explained she had worked in hospitality for years and had started Wagit because she found it difficult to find restaurants and other establishments that welcomed Lola.
Her chances of securing an investment in the Den seemed optimistic when Dragon Deborah Meaden tweeted before the show was aired: “Ooh…animal lover always makes my ears prick up @BBCDragonsDen.”
Unfortunately, Nadia failed to convince Deborah or any of her fellow Dragons to invest in the company.
The episode involving Nadia and Lola can be viewed on iplayer. Click her to view. The Wagit pitch starts 27 minutes into the programme.