Fish4Pets Ltd has announced that CEO Graham Smith, who has been with the organisation for 13 years, will be retiring in December. His successor is Sarah Fowler, who took over as CEO on March 1.

Sarah has had a very successful career in the pet industry, having previously worked as Commercial Director with Vital Pet Products, and joined Fish4Pets five years ago as Sales Director.

Since Graham's appointment as CEO in 2010, Fish4Pets has experienced impressive year-on-year growth, and now exports to over 30 countries.

Thanks to major investments from new investors, DSD, and existing shareholder FKRA in Norway, the UK-based organisation opened a state-of-art warehouse and office facility in 2022 and has made 23 new hires in various strategic roles support the company’s impressive future growth plans.

Simon Nagle also joins the organisation as Chief Commercial Officer and Global VP of Sales to replace Sarah and support continued worldwide sales development.

Graham will remain in the company supporting Sarah, managing specific regions, and maintaining his position as a statutory director in the company’s supervisory board until his retirement.