Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards in 2022, is launching new varieties of its smoothie drink at Crufts on 7-10 March at Birmingham’s NEC (Hall 1, stand 127).
The smoothie drinks were created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal after her Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food.
Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.
The new varieties include: Venison, Butternut Squash and Cranberry. Venison meat contains a high amount of B vitamins, giving any dog the energy they need. Dog food with venison also provides the perfect amount of zinc and iron to support a healthy immune system and organ function. Cranberries are considered a superfood and contain a chemical compound that can help prevent urinary tract infections whilst butternut squash contains plenty of fibre to aid digestion, but it is also rich in beta-carotene, which is believed to boost immune function and protect against disease.
Salmon, Sweet Potato and Blueberry is the second new variety. Salmon is a great source of omega-3 fatty acids, which support the immune system, may decrease inflammation, and can keep a dog's coat looking shiny and healthy. Along with some other types of fish, salmon is also a good protein source. Sweet potato is a great source of vitamin C and blueberries contain antioxidants, fibre and vitamins C and K. These nutrients support the immune system and contribute to overall health.
The third variety is Vegan Plant Based which can be used to add further vegetables to a dog’s diet and as well as including nutritious vegetables and fruit such as sweet potato, apple, broccoli and butternut squash, it also contains supplements for the coat, skin and joints such a flaxseed oil and TumericAid. TurmerAid contains a unique blend of three key ingredients – turmeric, linseed and black pepper to ensure maximum absorption and optimum results with added ingredients to aid digestion and improve intestinal health.
Furr Boost is a sustainable product using packaging materials which are recyclable avoiding single use plastic as each smoothie is available in a 400 ml Tetra Pak Carton.
For further information visit: www.furrboost.com
For trade enquiries contact Louise Toal on Tel: 01746 785 410 email: customerservices@furrboost.com or visit the wholesale page: www.furrboost.com/wholesale
