TopLife Formula, the range of natural pet milks and treats for Cats, Dogs, Kittens and Puppies are rolling out a new packaging format for their range of pet milks to the slim Tetra Brik® Edge.

The pet brand, owned by speciality dairy Delamere Dairy will be making the change with the intention of increasing their appeal to retailers seeking to optimise their shelf space and to benefit pet owners with its easy grip shape and ‘easy pouring’ features.

Brand Manager, Simon Mayne comments “We recently extended our range to include a generic Milk for Pets product in a Tetra Brik® Edge and it was received extremely enthusiastically by both the retailers and pet owners. Its success has consequently driven us to roll out this packaging format across the rest of the range and we are extremely excited to be able to offer retailers and pet owners the same great product in new and improved packaging.”

The pet treat market has continued to see significant growth in recent years with the Pet Food Manufacturers Association (PFMA) recording the value of pet food in 2016 to be worth £2.6bn with a total 12 million households owning pets.

According to the PFMA, dog treats grew 6% in volume and 7% in value in 2016 to reach £434m. Cat treats also grew 5% in value in 2016 reaching £126m. Pet owners and breeders are becoming increasingly interested in high quality premium pet foods, with health conscious consumers aware that a well balanced, nutritious diet is as relevant to their pet as it is to them. 

www.toplifeformula.com