In This Issue
From vet nurse to pet the driving force behind an exciting new business venture
Innovative dog toy hits UK market and is destined to be a bestseller
Record sales and multi-million pound deals for pet firm
Ceva Animal Welfare Awards 2018 – winners announced!
The hidden pet killers in your medicine cabinet
Forthglade launches new sea bass recipe
Pets really DO make us happier according to research
A wholesale approach gives Butcher's the edge
Were you fooled by these April Fool's Day stories?
HayPigs! launches dog treat called Guinea Poop
New 'age-reduction pet food launched by Pooch & Mutt
Get your own copy of Pet Trade Xtra
Controversial pet store re-issued with licence, allowing it to sell puppies
PFMA releases its Top Ten Pets Chart and New Pet Population Data 2018
Bestpets supports groomers with launch of new Product Guide
New advice for marine aquarists to prevent poisoning
Pet insurance premiums soar, survey reveals
Dog gone fishin’ treats range launched
Hokamix…the problem solver!
New consumer friendly packaging for Equitop Myoplast
The best of the previous Pet Trade Xtra
New dog food range launched exclusively in Pets at Home
Pet retailer Ken Burgess puts profitable store up for sale
More than 1,800 visitors attend PATS Sandown
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New dog food range launched exclusively in Pets at Home

AVA, a pet nutrition brand exclusive to Pets at Home, has launched a range of 14 breed specific dog foods which boast veterinary approved credentials. 

The range landed exclusively in all of Pets at Homes 440 plus stores and online at this week and is tailored specifically for the needs of each breed.


Each AVA breed health recipe contains +Imuvita®, which supports health and immunity with ingredients like beta-glucans, cranberry, pomegranate and green tea extract.

The 14 tailored kibbles, for breeds from French Bulldog, to Cockapoo and German Shepherd, have all been designed to maintain excellent skin and coat condition and good digestive function, which are important for all breeds of dog. Alongside +Imuvita®, the key components in this new range include sources of quality protein for sensitive stomachs (chicken, fish or salmon depending on the breed), tailored kibble shapes and sizes for easy feeding and prebiotics for digestive health.

All 14 of the kibbles are also hypo-allergenic, made with the exclusion of wheat, wheat gluten, beef, pork and soya.

The AVA breed health range has been formulated for the below breeds:

  1. Yorkshire Terrier (from 10 months)
  2. Shih Tzu (from 10 months)
  3. Chihuahua (from 8 months)
  4. French Bulldog (from 12 months)
  5. Pug (from 10 months)
  6. Cavalier King Charles Spaniel (from 10 months)
  7. Border Terrier (from 10 months)
  8. Cockapoo (from 12 months)
  9. Cocker Spaniel (from 12 months)
  10. Bulldog (from 12 months)
  11. Golden Retriever (from 15 months)
  12. Boxer (from 15 months)
  13. Labrador Retriever (from 15 months)
  14. German Shepherd (from 15 months)

To find out more about AVA breed health and the best diet for your pet visit or book a free pet food consultation with a local Pets at Home store by visiting:

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