EUKANUBA is celebrating 50 years of expertise in delivering tailored life stage nutrition, helping dogs and their owners to live life well together.
Having cared for dogs since 1969 with its pioneering dog nutrition, EUKANUBA initially introduced its life stage tailoring through its first puppy recipe in 1986. The brand has continued to introduce innovative products to the market including the first senior formula with an antioxidant blend in 1997 and the first puppy diet with a proven level of Omega 3 DHA in 2004 to help improve trainability.
Now 50 years on, EUKANUBA continues to innovate and develop new products to provide high quality food for dog’s nutritional wellbeing. In fact, having established that 78% of owners now want tailored life stage products for their pets, EUKANUBA relaunched the brand in 2018 to meet this consumer demand.
The new and improved range combines fresh chicken together with dried chicken and turkey for high quality animal protein which supports each life stage and dog size whilst they grow.
With 82% of shoppers knowing what they want to purchase before they enter store, EUKANUBA is launching a 50th birthday campaign that is led digitally to raise awareness by targeting shoppers before they enter the store to help drive awareness and in turn purchase.
The campaign is launching at Crufts with EUKANUBA celebrating its eighth consecutive year as Principle Sponsor, further communicating its expertise and rich heritage.
To find out more about EUKANUBA’s full range visit https://www.eukanuba.co.uk/
