Natural grooming brand For All DogKind (FADK) has announced the launch of a new Battersea co-branded shampoo, created to raise funds and awareness for the thousands of dogs and cats cared for by the much-loved charity every year.

Developed as part of FADK’s nationwide initiative, the Wash With Care campaign. The new shampoo will be available exclusively through participating UK grooming salons, It represents a central part of the brand’s commitment to encouraging more mindful, empathetic dog care both at home and in professional grooming settings.

While the product proudly carries the Battersea name, with donations from every bottle directly supporting the charity, the Wash With Care campaign is entirely led and delivered by For All DogKind, built to champion better wash routines and help raise vital funds for Battersea’s ongoing work. For every Battersea licensed shampoo sold we’ll donate a minimum of £1 to Battersea. 

The co-branded shampoo has been formulated to the same high standard as the rest of For All DogKind’s grooming range, offering a natural, gentle, effective clean suitable for a wide range of coat types. Every purchase contributes a donation to Battersea, helping the charity continue its mission to be there for every dog and cat that needs support.

Alongside the salon exclusive 5L professional edition, participating salons will also stock a 250ml take home bottle, allowing owners to maintain their dog’s Wash With Care routine between grooms while supporting the charity further.

The Wash With Care campaign has been created by For All DogKind to promote a kinder, more considered approach to dog washing, both in grooming salons and at home.

The campaign encourages owners to:

• Slow down and create calmer wash experiences
• Look for early signs of skin or coat issues
• Use gentle, skin-kind products
• Treat wash routines as a moment of connection
• Support their local groomer’s expertise

At the heart of the campaign sits the new Battersea co-branded shampoo, symbolising the importance of care, community and compassion in dog grooming. 

Participating salons will receive:

• Point of sale assets
• Campaign materials for in salon visibility
• Access to retail stock of the 250ml take-home shampoo
• The opportunity to support a leading UK animal charity through every sale
• National awareness driven by For All DogKind’s marketing campaign, including influencer activity and consumer facing storytelling

“Our mission with Wash With Care is simple, to help both groomers and pet owners create calmer, more compassionate wash experiences, while giving back to an organisation that does so much for animals across the UK,” said Laura, founder of For All DogKind.

Availability

The Battersea x For All DogKind shampoo

Campaign officially launches in February 2026

Grooming salons interested in participating can contact info@foralldogkind.co.uk or visit www.foralldogkind.co.uk for more information.

For every Battersea licenced shampoo FADK will donate a minimum of £1 to Battersea.