New research reveals almost three-quarters (72%) of pet owners admit to forgetting certain dog care activities, with a third (38%) having paid for professional help, and would do again.  

Pet ownership comes with its challenges, with nail trimming (40%), teeth cleaning (38%), and training (37%) all described as being harder than expected by the 2005 pet owners surveyed. 

But when it comes to overlooked tasks, administering various medications was cited as one of the top, with worming tablets (14%) and flea and tick treatments (15%) often forgotten. 

It is recommended that dogs should be treated for fleas and ticks every 4 weeks depending on their lifestyle; however, the latest poll from FRONTLINE® shows that the average owner treats their pet for fleas and ticks just 4 times a year. 

However, 13% of pet owners said they are trying natural remedies instead, with 15% experimenting with different treatment plans. 

While most owners (30%) say they buy the same brand each time they shop, a quarter (25%) subscribe to year-round flea and tick treatment programmes, and a fifth (20%) purchase single packs as and when needed. 

Although where they walk their dog (23%), and their dog’s lifestyle (22%) were among the main deciding factors in how often owners treat their dogs for fleas or ticks, the majority (25%) cited ease of treatment as top of their list. 

FRONTPRO® Chewable Tablets are the latest innovation from leading pet care brand FRONTLINE® – the UK’s No.1 flea and tick treatment1. Developed to provide easy-to-give protection for dogs, this tasty, chewable tablet format offers a simple, effective way to ensure flea and tick protection is never forgotten. 

Abi Butler, Head of Marketing, Boehringer Ingelheim UK & Ireland, says: “Boehringer Ingelheim has been dedicated to advancing health for both people and pets for more than 140 years. We’ve always understood that prevention is the foundation of good medicine, but we know this depends on owners’ ability to access trusted products and veterinary advice. 

Our continued work aims to support veterinary professionals with the science, solutions, and resources required to help teams tailor their recommendations for each pet and empower owners to care for them with confidence.”