In This Issue
IAMS® introduces Minis, the nutritious dog treats for healthy rewards
Councils fail to justify large fees for licensing pet shops
HOWND ready for Bring Your Dog To Work Day
Britain is NOT a nation of pet lovers, says welfare charity
Lettuce is dangerous for rabbits, says Pets Corner expert
PetSafe owners expands portfolio and buys Piddle Place
New Product Showcase will be bigger than ever at PATS
Hill's pet food recalled over animal illness fears
GA girls get covered in mud to help fight cancer
FELIWAY advertising campaign hits TV screens in July
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New ACANA Heritage Senior Dog Food
Simpsons Premium and Alpha Spirit now available from Pedigree Wholesale
New appointment at Grove Pet Foods
‘Fish ‘n’ Hips’ chewy treats fox spitters
Bents to partner with local RSPCA
Introducing the Zogoflex Display Unit
Skinner’s announce sponsorship of the Dog Arena at BBC Countryfile Live
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Pictured: Neil's team of helpers, from the top, Oskar, Lucky and new recruit Billie.

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FELIWAY advertising campaign hits TV screens in July

Ceva Animal Health is launching a major new national TV advertising campaign to highlight the benefits of its leading veterinary behaviour product, FELIWAY amongst cat owners.

The 30-second advertisement will feature the real life story of Clare and her rescue cat, Mewsli, which would often hide under the bed and scratch the side of the chair due to being scared and anxious. 

The advertisement shows Clare using a FELIWAY diffuser in her home and the remarkable change in Mewsli’s behaviour which sees her become a content and happy cat. The advertisement rounds off with information on FELIWAY FRIENDS, Ceva’s innovative new pheromone which is clinically proven to help reduce tensions and conflicts in households with more than one cat.

Aimed at ABC1 women, the advertisement will air at the beginning of July on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.  

It will be supported by Sky AdSmart, the revolutionary approach to TV advertising which will enable the FELIWAY advertisement to directly target pet owners.

For further information on FELIWAY, visit
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