April 22 marks the eagerly anticipated arrival of Mr Bug, a nutrient-dense range of wheat-free, bug-based treats made with the kingpin of flavoursome grubs, the mighty mealworm.

Mr Bug founder Conal Cunningham said: “Although grub consumption has historically been tarred with a yuck factor in Western Europe and North America (even though 80% of countries around the world happily munch through some 2,000 species of edible critters), it feels like we’ve now reached a moment when sustainability, planet-responsible practices and a more personalised approach to our dogs’ wellbeing have reached a crescendo. Thoughtful pet parents increasingly crave tasty snacking solutions made with ‘real food’ and no added salt or sugar, back-of the-barn meats or over-processed synthetic nasties.  

“Today modern dogs are living longer than ever before so are naturally vulnerable to a greater array of historically under-appreciated ailments. The growing influence of pet humanisation meanwhile ensures that pet owners’ inevitable self-inspection has spilled over into wanting a better grasp of the family dog’s nutritional intake and wellbeing.”

Mealworms are packed with nutritional worth, offering more calcium than milk, more B12 than salmon, more iron than spinach and all nine essential amino acids.

The range comprises:

• The Nutty One – Mealworms PLUS Peanut Butter & Turmeric
• The Fruity One – Mealworms PLUS Honey, Cranberries & Apple
• The Veggie One – Mealworms PLUS Sweet Potato, Carrot & Parsnips
• The Cheesy One – Mealworms PLUS Vegetarian Cheese & Beetroot  

For more information visit Mrbug.co.uk