Five seminars with universal appeal have been announced by AQUA 2013. They have been designed to ensure attendees go away with ideas of how to drive forward their businesses forward during these tough economic times while still staying within the retailing laws.The seminars are free to attend on a first-come, first-served basis starting at 11am on both days of AQUA 2013 – October 9-10 – at the International Centre in Telford.
Each of the five sessions lasts no more than 30 minutes and there are repeats on the second day although the times vary. Full timings for both days can be found on AQUA 2013’s dedicated website.
The laws surrounding the rights of consumers when goods or services are sold are about to change. These changes currently being considered in Parliament will impact all businesses selling to the public. They will cover dry goods and live animals (they for the purpose of this legislation are just another product line). Consumers may be given greater rights to full refunds on faulty goods – including the right to reject goods after one attempt to repair them. As ever this legislation is included in hundreds of pages of information and legal texts and Keith Davenport of OATA intends to cut through the morass of detail and identify key issues for traders.
David Fairhurst, as Intelligent Retail’s head of online marketing and a specialist in search engine optimisation, will show ways of how to get more customers from Google and other social media.
Jeremy Gay, the editor of both Practical Fish Keeping and Pet Product Marketing, takes to the podium to give his insight in how he sees the aquatics trade developing in the coming years.
Independent marketing consultant Davinia Hamilton-Maddox will outline 10 marketing and promotional ideas to drive businesses forward while Dave Perry of Peregrine of Peregrine Livefoods will concentrate on reptile products in the retail environment for both established outlets who want to get more from the offerings and companies seeking to start up or expand into this very specialist sector of the market.
As well as the seminar programme, visitors can look forward to free entry, a free catalogue, a free lunch and tea or coffee on both days, a free by-invitation seat at the relaxing Indian Buffet dinner on October 9 and a whole array of new products on display on Stand J11 as well as an exciting array of special show offers around the halls.
Full timings of the seminars and advance registration for both the show and the buffet dinner can be made by logging on to www.aquatelford.co.uk
For more information please contact Annie Dyke at OATA Impact Exhibitions Ltd on 01892 862848.
