Pooch & Mutt has acquired BIOME9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. 

This strategic move reinforces Pooch & Mutt’s commitment to improving the customer experience and delivering holistic solutions that help dogs of all needs and breeds lead happy, healthy lives.

Vafo’s acquisition of Pooch & Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support and backing, Pooch & Mutt has further strengthened its innovation strategy by acquiring BIOME9, ensuring it stays at the forefront of the pet health food market. 

Founded in 2023 by James Cox, founder of consumer specialist Stonebridge (Simba Sleep, Revolut, Castore, Townhouse etc), BIOME9 has gained a loyal customer base through its unrivalled gut health check service and supplement plans. With pioneering cutting-edge science, research and AI, BIOME9 deep-dives into dogs’ microbiomes, identifies gaps, and offers personalised support strategies to combat the effects of modern lifestyles. 

By leveraging BIOME9’s expertise, Pooch & Mutt can now provide more precise, science-driven recommendations tailored to each dog’s unique microbiome. This will align with its mission to provide pets with what they genuinely need while strengthening the company’s position in the pet nutrition space.

“We’ve always believed in giving pets what they genuinely need, because we genuinely care and BIOME9 is going to help us achieve a better understanding of exactly what that is”, says Paul Dennison, CEO of Pooch & Mutt. “The acquisition of BIOME9 allows us to expand our offerings with products that perfectly complement our existing portfolio and we will be positioned better to give our customers tailored advice as well as products that ensure dogs' health needs are supported allowing them to thrive.”

BIOME9’s team and operations will integrate smoothly into Pooch & Mutt, ensuring continued excellence and innovation in pet nutrition. The company will continue innovating in pet gut health science to enhance pet well-being.

“I am incredibly proud of the work our team has done to establish BIOME9 as the market-leading microbiome analysis platform, delivering proven, tangible health benefits for dogs. With the canine microbiome facing unprecedented challenges, our mission has always been to develop advanced solutions to address this emerging crisis.” says James Cox, Founder of BIOME9. “We believe Vafo Group’s passion for pet wellbeing, global reach, and significant resources make them the ideal partner to bring BIOME9 to the worldwide audience it deserves. We look forward to seeing how our innovation will continue to improve the lives of pets around the globe under Vafo’s stewardship.”

The acquisition underscores Pooch & Mutt’s ongoing commitment to delivering products that dog owners can trust. As the demand for knowledge and expertise behind gut health continues to grow, Pooch & Mutt is well-positioned to lead the way.