In This Issue
New pet shop openings boost independent sector
Manager makes marriage proposal at pet store opening
For All DogKind launches new Battersea shampoo 
Pet transport firm to end Channel Island trips
Burgess Pet Care raises £6,320.80 for local charity
Waita Pets introduces treats range to support dental health
The Buffalo Co. launches innovative dog bowls into Jollyes
Joint care brand takes centre stage at Crufts
Online retailer adds ear cleaning product to listings
IVC Evidensia introduces new unified UK brand
Nutriwolds launches ‘Raw 2 Rescue’ Support Scheme
Canine Principles recognised internationally
Get your own copy of Pet Trade Xtra
Jollyes Pets makes senior appointments
Pet owners urged to learn five animal welfare needs
New clinic supports dogs recovering from kidney injury
New research reveals Brits are turning to pets for love
Pet marketing agency celebrates new client win
Laura Peakman’s on the road with CSJ
Government's high street policy "fundamentally misdirected", says Bira
The best of last edition of Pet Trade Xtra
Raw food remains important pet retail category, says PIF
Benyfit Natural responds to Food Standards Agency report
Independent pet store recognised for excellent customer service
The Dogs Butcher becomes DIBO Finest
Jollyes launches 'lowest price pet brand in UK'
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Joint care brand takes centre stage at Crufts

 

Antinol Joint Care Pro has supported world-champion canine athletes for years. It is the joint supplement of choice for canine sporting champions, with over 25 podium places going to Antinol athletes at Crufts 2025.

 

Antinol has been quietly working away behind the scenes, supporting athletes and organisations throughout the canine sports world. But now it’s time for this champion joint supplement to take centre stage.

 

Antinol has announced it will be an official sponsor of Crufts, including the Agility and Flyball events. Crufts takes place on 5-8 March, NEC Birmingham.

 

Antinol Joint Care Pro is a powerful, rapidly absorbed, 100% natural Green Lipped Mussel extract that’s backed by over 25 years of research – always focused on keeping dogs active and agile. This powerfully potent omega-3 supplement is a favourite of Crufts winners, including the 2025 Crufts Agility Champion, an eight-year-old Border Collie named Lemon, who scooped multiple wins across last year’s event.

 

Owner and trainer Naarah Cuddy commented: “Lemon is my absolute dog of a lifetime; she’s taken me so far. We tried some other supplements before, but then our nutrition expert recommended Antinol for Lemon and our other dogs. Now I always recommend it! I believe it’s the ‘Formula One’ of joint supplements.” 

 

So, the secret to winning mobility is out. But, make no mistake, Antinol isn’t just for athletes! Antinol’s vision is to keep happiness in motion for all dogs, no matter what their age. From bounding puppies to golden oldies, the science that keeps these champions winning will help keep your dog at the top of their game, whatever the day brings, from everyday walks to their next big adventure. 

 

But it isn’t just another joint supplement, it is the peak of scientific research, extracted and purified using a unique ‘CO2 Supercritical Extraction technique that delivers a capsule of oil packed with over 90 essential fatty acids, and concentrated Omega-3’s. It’s powerful, 100% natural, and rapidly absorbed, maintaining not only joint health and mobility but also healthy skin and a lustrous coat, normal cognitive function, and a strong immune system, helping dogs stay happy, comfortable, and agile.

 

Antinol’s spokesperson Emma Leeke commented: “We have been working closely with the UK’s incredible canine sports community for years now, so we are excited to be joining them at Crufts 2026, as an official sponsor. We’ll be there celebrating in the crowd, and bringing happiness in motion to Cruft’s visitors and their dogs from our stand in Hall 3.” 

 

Discover more about Antinol and speak with the brand’s experts in Hall 3, Stand 78.

For further information contact: Eloise Collins, Technical Advisor: eloise@vetzpetz.com

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