In This Issue
Guinea pig lovers unite as Piggy Fest 2026 heads to Jimmy’s Farm
Cash-strapped Brits swap dogs for pet pigs
Recipe book launched for 20th Rabbit Awareness Week
Retailers urged to champion improved rabbit nutrition to drive better business 
Get your own copy of Pet Trade Xtra
Elvis brings Rock 'n' Roll to Jollyes new store
Ceva introduces 'Pets at Work' programme
Lords Pet Parasite Medication inquiry concludes
Independent retailers welcome government action on VAT fraud
Urgent advice for owners as temperatures soar
Pet cremation firm’s permit mistake pays for environmental work
The best of last edition of Pet Trade Xtra
Microplastics found in over 75% of pet food, claims new report
Fresh dog food brand lands major retail partnership
PIF launches new tool to support responsible marketing of pet supplements
Green Pantry launches freshly cooked dog food range
FEDIAF elects Greg Van Praagh as new president
Dragons’ Den pet brand wins £11m investment
Prestigious pet industry awards now open for entries
Pet food brand surpasses £100m in sales
The first-ever Raw & Fresh Awards launch in 2027
Encore launches New Bone Broth Toppers for Cats
WildWash partners with the Rescue Pet Awards 2026
Family pet business scoops double awards victory
Treats receive dog training school recommendation
The Paws Lab secures new retail stockist wins
LitPet’s new product is a pet industry first
Direct4Pet urges pet owners to take hydration seriously
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


LitPet’s new product is a pet industry first

Award-winning pet supplement brand LitPet has unveiled a breakthrough in pet mobility science – a high-potency Joint Care Powder.

 

This advanced formula manufactured in Ireland positions LitPet as the first brand in the pet industry to harness Xelflex – a clinically proven collagen peptide derived directly from milk protein.

 

LitPet utilises the expertise of researchers from leading institutions like Oxford and Cambridge which has resulted in products that receive 5* reviews from customers and industry recognition winning multiple awards and nominations for its range.

 

Xelflex represents a major leap forward in companion-animal health. Backed by emerging research linking dairy-derived bioactives to reductions in low-grade systemic inflammation, this next-generation collagen peptide delivers biopharmaceutical-level precision to joint care.

 

Its mechanism is clinically validated to:

  • Reduce key inflammatory markers
  • Mitigate painful joint oedema
  • Support long-term mobility by addressing root-cause inflammation rather than masking symptoms

To amplify the regenerative power of Xelflex, LitPet integrates a robust, vet-approved matrix of structural joint nutrients. Each targeted serving delivers:

  • 300mg Glucosamine — foundational cartilage precursor
  • 200mg Chondroitin — supports elasticity and shock absorption
  • 200mg Organic MSM — promotes tissue repair and reduces oxidative stress

East-Meets-West Botanical Synergy

True to LitPet’s signature TCM formulation philosophy, the clinical base is enhanced with heritage botanicals known for their anti-inflammatory and antioxidant potency:

  • 40mg Bioactive Turmeric Extract — rich in curcuminoids for systemic inflammation control

These botanicals work in harmony with Taurine for cellular resilience and Yucca schidigera to optimise nutrient absorption.

 

Clean, Potent, and Purpose-Built

This zero-additive, high-purity powder is designed for both cats and dogs, offering a premium, holistic solution for:

  • Age-related stiffness
  • Early-stage mobility decline
  • Post-exercise recovery
  • Long-term joint protection

With its pioneering use of Xelflex and its multi-layered clinical formulation, LitPet’s Joint Care Powder sets a new benchmark for pet mobility support – protecting, repairing, and extending the active lives of pets.

 

For further information please visit www.litpet.co or email sales@litpet.org

 

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