PATS 2026, being staged at the NEC Birmingham on 27-29 September, will be the only place this year where retailers and buyers can discover all the latest pet and aquatics products launched onto the UK market.
The UK’s pet and aquatics trade show brings the entire industry together under one roof, and with exhibitors coming from over 30 countries, the exhibition promises to be bigger and more exciting than ever.
More than 140 brands will be exhibiting at PATS for the first time, giving visitors access to an unrivalled selection of products, innovations and emerging trends.
For pet retailers, aquatics specialists and garden centres, PATS offers the perfect opportunity to discover the products that will drive sales over the coming year. Thousands of items will be on display across the three-day exhibition, with a record number of new launches expected.
One of the show's most popular attractions, the New Product Showcase is set to attract an impressive line-up of entries, with exhibitors eager to unveil their latest innovations and gain recognition through the prestigious New Product Awards.
The PATS New Product Showcase and Awards are being backed by headline sponsors Leopard Co and media partners pbwnews.
Products entered into the Showcase will be judged on the opening day of the exhibition – Sunday 27th September – by a panel of independent retailers and industry experts. Winners of the Awards will be announced across multiple categories, highlighting the products expected to make the biggest impact in the market.
The New Starter Zone also continues to be a popular feature, offering a dedicated space for start-ups and businesses less than three years old, and it’s the perfect place for visitors to discover emerging brands.
The momentum behind PATS has never been stronger. The 2025 exhibition achieved the highest attendance figures in the show's history, firmly establishing its position as the industry's must-attend event. Across three days, 6,021 visitors attended, representing a remarkable 70% increase on the previous year.
The largest PATS event to date also welcomed significant international growth. Overseas attendance rose to 317 visitors, an increase of 169% year-on-year, while a record 445 exhibitors from 15 countries showcased the latest products, innovations and trends shaping the future of the pet and aquatics sector.
Building on unprecedented visitor growth and international expansion, PATS 2026 will feature a compelling mix of returning favourites, innovative features and new attractions designed to inspire retailers and buyers alike.
In addition to discovering new products and meeting leading suppliers and manufacturers, visitors to PATS 2026 will be able to experience exciting new features, including the International Pavilion and a dedicated Hosted Buyer Programme, further strengthening the event's growing global appeal.
Visitors consistently rate PATS as an essential business event with one retailer stating: "If you're in the pet or aquatics industry, PATS is absolutely worth your time. It's the UK's leading trade show for pet products, and the 2025 edition at NEC Birmingham was a game-changer. The scale, the energy, and the quality of exhibitors were outstanding." One buyer said: "PATS is an excellent forum to review new products and explore opportunities in a very friendly, welcoming environment,” while another commented: "It's the jewel in the crown for me – all my favourite brands under one roof, plus plenty that are new. It's just so comprehensive."
Register now and discover the products, brands and innovations that will shape the pet and aquatics market in 2027.
PATS 2026 is also being staged alongside BETA International, the leading equestrian trade show taking place from 27-28 September 2026. It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
Visitor registration is open at https://bit.ly/42L7tca, and it’s free to attend for qualifying trade professionals. For more details of the visitor attractions as well as a full list of exhibitors visit www.patshow.co.uk.
