3P Enterprise Ltd, the parent company behind award-winning pet brand Henry Wag, has reached a new partnership with a third-party logistics (3PL) provider based in the Netherlands. This partnership will see the warehousing, pick-pack, and dispatch of Henry Wag orders directly from within the EU, significantly streamlining logistics and strengthening the brand’s presence in European markets.

The move marks a major milestone in Henry Wag’s commitment to providing quality pet care products to its growing EU customer base. With a 3PL hub in the Netherlands, the brand will eliminate key post-Brexit trading barriers, reduce lead times, and enhance the customer experience for both retail partners and direct-to-consumer (D2C) shoppers across the continent.

Grantley Rogers, owner of 3P Enterprise and creator of Henry Wag, expressed his excitement about this next phase of the brand’s journey: “We’re seeing strong growth in demand for Henry Wag products across Europe, this partnership is a crucial step in our long-term export strategy. Having stock held within the EU enables us to better serve our retail partners, expand our reach through EU marketplaces, and build lasting relationships with dog owners across Europe.”

The collaboration supports 3P Enterprise’s wider export ambitions, enabling the company to localise fulfillment and scale up international eCommerce efforts through the internationalised henrywag.com website and key online marketplaces. To facilitate this expansion, 3P Enterprise has received valuable support from the Department for International Trade (DIT), assisting with VAT consultancy and legal representation necessary for EU trading compliance.

In addition to operational improvements, the brand is also enhancing accessibility for international customers. All Henry Wag packaging is multilingual and features QR codes linking to translated digital content, ensuring a seamless experience for pet owners no matter where they are located.

With the European fulfillment infrastructure now in place, Henry Wag is poised for sustainable growth across the EU, reaffirming its position as a trusted and innovative name in the pet care industry.