In This Issue
Pet product inventor secures Dragons' Den investment
Get ready for a new craze – meet the Bobble Buddies crew
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Countdown to the biggest and best UK pet trade show
PetQuip Award winners to be revealed on Sunday
Naturediet relaunch range at PATS with exclusive deals
What’s new from the Pet Industry Federation at PATS
Different Dog set to unveil trio of recipes at PATS
Poppy’s Picnic is a recipe for success with launch of new production plant
Arden Grange to launch Sensitive grain free puppy and senior diets
Stunning new 'treat tubes' from the Dog Treat Co
Get your own copy of Pet Trade Xtra
HOWND to launch Innovative Hand Barrier Serum for groomers
Pets at Home launches awards to find nation's favourite pet products
Vital wraps up exclusive offer across entire KONG range
PIF unveils package of licensing support for its members
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Scruffs utilises ‘The Retail Lab’ at Glee to showcase new products
The best of the previous Pet Trade Xtra
Firm calls for end to 'hypocrisy' in pet food market
Pet product inventor enters this weekend’s Dragons’ Den
Pet food withdrawn from national sausage competition
RSPCA range of pet products is major award winner
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HOWND to launch Innovative Hand Barrier Serum for groomers

HOWND are once again disrupting the pet care market with the launch of its revolutionary Miracle Hand Barrier Serum for groomers.  


The cruelty-free certified serum is set to be a game changer for professional groomers whose hands are constantly under attack from hair splinters and the effects of water, shampoo, dryers and blasters which strip the skin of its natural moisturising barrier. With regular use, the serum forms a shielding barrier that protects and strengthens the natural barrier of the skin.


Formulated with penetrating moistures actives including Pro Vitamin B5, the serum effectively blocks free radicals and irritants from penetrating the skin.  This ground breaking new product is a powerful yet breathable skin barrier treatment that is fast absorbing and non-greasy.  It is paraben and fragrance free and requires 10 minutes to activate once applied to the skin.


Using the Miracle Hand Barrier Serum morning and night for 4 weeks or longer, depending on the condition of the skin, will strengthen the epidermis, as well as combat dry, chapped, sensitive skin that is an occupational hazard especially for groomers. It will also help prevent painful dog hair splinters from penetrating the skin. Treatment bottle size is 100ml. RRP £15.


Jo Amit of HOWND says: “It’s great to be back at PATS with another new product. We’re thrilled at the fantastic feedback we’ve gotten so far from groomers that have been trialling the serum over the past 6 months. We have developed something that protects groomers’ most valuable asset: their hands. One treatment bottle provides approximately 240 applications, costing groomers 50p a day. We think their hands are worth it.”.


HOWND will be on H61 at PATS Telford

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