Paramount Retail Group has announced the appointment of Peter Brame as the Group Trading Director. He will oversee trading operations for the entire group, including Vital Pet Products.

With a wealth of industry knowledge and expertise, having worked in various capacities within buying and merchandising for over two decades Peter is poised to lead Paramount Retail Group to new heights. His extensive experience within the pet trade makes him uniquely qualified to address the challenges and opportunities in this dynamic sector.

"I am very happy to have joined the Paramount Retail Group team and taking on the role of Group Trading Director," said Peter Brame. "Vital Pet Products has a storied history, and I am looking forward to contributing to its resurgence among both suppliers and pet trade customers. Working alongside our hardworking & dedicated teams, I’m sure we will achieve our goals."

Peter's appointment reflects Paramount Retail Group's commitment to strengthening its position in the pet industry and revitalizing the Vital Pet Products brand. His strategic vision, leadership, and deep understanding of the pet trade will play a pivotal role in achieving these objectives.

"We are delighted to welcome Peter Brame to the Paramount Retail Group family," said Sunny Sharma, Director at Paramount Retail Group.

"His knowledge, experience and passion for the pet industry align perfectly with our plans for the future. Peter's leadership will be instrumental in re-establishing Vital Pet Products as a trusted and respected name among suppliers and pet trade customers."