In This Issue
Shop owner stocks pet wellness water after seeing results first-hand
ManyPets reports second year of profitability
Animal Instincts makes a splash with new sustainables
Get your own copy of Pet Trade Xtra
VAFO Group acquires Pets Deli to strengthens its D2C position in Germany
Agria’s support for rescues continues into fifth year
Independent retailers urged to push for fair rates reform
Ceri and Patch ‘strategising’
RVC launches new clinic to support pets with complex ear disease
The best of last edition of Pet Trade Xtra
Pettex Aquatics to cease trading at end of September
Battersea's campaign challenges harmful pet trends
Tributes pour in following death of former pet shop owner
National Pet Shop Day hailed as great success
Fundraising appeal launched in memory of pet shop owner killed in crash
PATS 2026 launches new Animal Encounters feature
PIF calls for better education after flea treatment findings
Popular aquatic centre under new ownership
Burgess Excel backs 20 rabbit rescues for 20 years of Rabbit Awareness Week
Dog expert to run London Marathon dressed as pink fairy in tribute to Sarah Fisher and Anthony Head
Pet accessories firm launches Happy Pet Day 2026
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Shop owner stocks pet wellness water after seeing results first-hand

A leading Cornwall pet shop has become the first retailer in the county to stock OxyPet, an innovative pet wellbeing product with oxygen-enriched Cornish spring water...


 

A leading Cornwall pet shop has become the first retailer in the county to stock OxyPet, an innovative pet wellbeing product with oxygen-enriched Cornish spring water.

 

Peppers Natural Pet Pantry, in Camborne, has become a stockist after owner Sarah Pepper decided to add the product to her shelves following impressive results with her own dogs and a growing number of customers.

 

OxyPet is an oxygen-enriched water made using pure Cornish spring water infused with patented nano-bubble oxygen technology. Designed to support hydration, recovery, and everyday wellbeing, it has become increasingly popular among owners of active sporting dogs, flat-faced breeds, and older pets.

 

Sarah Pepper, 43, a European canicross champion who runs the specialist natural pet store, said becoming the first Cornish retailer was an easy decision after seeing the product work first-hand.

 

She said: "We're absolutely delighted to become the first shop in Cornwall to stock OxyPet, especially knowing the water itself comes from a natural Cornish spring.

 

"We only stock products that we genuinely believe in, and OxyPet quickly proved itself to us.

 

"Our Rhodesian Ridgeback, Treacle, developed persistent hot spots under her belly, which were a clear sign of allergies. We'd tried different approaches, but after about a week of drinking OxyPet they had completely cleared up.

 

"That was the moment we knew we wanted to offer it to our customers.

 

"As canicross competitors, we're always looking for products that help support health, recovery and performance in active dogs, but what has really surprised us is how well it's been received by owners of everyday family pets too.

 

"Allergies are something we talk about with customers almost every day, and we've already had some really encouraging feedback from people who have started giving OxyPet to their dogs.

 

"We would never recommend or stock something we didn't use ourselves. Seeing the difference it made to Treacle gave us complete confidence."

 

Sarah and her partner Jason are well known within the canicross community, regularly competing with their dogs, with Sarah having previously been crowned a European champion.

 

Karla Pearson, 51, from Hartlepool and a director at OxyPet, said the partnership marked an important milestone for the company.

 

She said: "This is a really proud moment for us because our water has always come from a beautiful natural spring in Cornwall, so having our first retailer in the county feels like we're bringing OxyPet home.

 

"Peppers Natural Pet Pantry has built an excellent reputation for stocking high-quality natural products, so we're delighted Sarah and Jason have chosen to support us.

 

"The fact they made that decision after seeing the results with their own dog makes it even more meaningful.

 

"We're passionate about helping dogs of every age and lifestyle, and it's fantastic that dog owners in Cornwall can now walk into a trusted independent pet shop and discover OxyPet for themselves."

 

Peppers Natural Pet Pantry specialises in natural nutrition and holistic wellness products and has become a popular destination for dog owners looking for natural ways to support their pets' health.

ManyPets reports second year of profitability

Many Group Ltd, the parent company of ManyPets, has published its Annual Report and Financial Statements for the year ended 31 March 2026, reporting profit before tax of circa £10m, up 59% on the prior year (£6.3m)...


 

Many Group Ltd, the parent company of ManyPets, has published its Annual Report and Financial Statements for the year ended 31 March 2026, reporting profit before tax of circa £10m, up 59% on the prior year (£6.3m), reflecting the benefits of sustained investment in technology, data and operational capabilities that continue to strengthen the Group's competitive position.

 

Gross written premium grew 6% year-on-year to £230m, while new business volumes rose 40%, with acquisition costs falling and average premiums held stable in a market where pricing broadly declined. The loss ratio improved two percentage points to 68%, against continued claims inflation across the UK pet insurance market.

 

The results come at a moment of rapid change in the UK pet insurance market, as advances in technology, data and AI reshape how insurers acquire customers, manage risk and serve policyholders. This year's performance demonstrates the benefits of the investments the Group has made over recent years, enabling it to improve profitability while continuing to invest for future growth.

 

Chief executive Luisa Barile said: “The investments we have made over many years in technology, data and operations are now translating into stronger customer outcomes, faster innovation and improving financial performance. This year's results demonstrate the strength of the platform we have built and our ability to grow profitably while continuing to invest in the future”

 

Chair Martin Totty said the results reflected the group's positioning in a fast-changing market with a long-term structural opportunity that remained largely untapped.

 

“Pet insurance remains significantly underpenetrated, with, according to Mintel, around 21% of pet owners holding a policy. As veterinary medicine continues to advance, the value of insurance will only increase. That gap continues to attract new entrants and underlines the long-term structural opportunity.”

 

Growth underpinned by pricing and distribution strength

New business grew by 40% during the year while acquisition costs fell, despite a softer pricing environment across the market. The results reflect continued improvements in pricing and distribution capabilities, increasing brand strength, and the growing use of AI across customer acquisition, enabling the Group to attract more customers, more efficiently.

 

“We achieved new business growth of 40% while reducing our cost of acquisition and maintaining stable average premiums in a market where pricing broadly declined. Together, these are strong indicators of the quality of our customer base and the increasing effectiveness of our pricing and distribution capabilities," added Luisa Barile.

 

The loss ratio improvement to 68% was achieved despite ongoing claims cost pressures across the market, which the group attributed to multi-year investment in pricing models and data infrastructure built on more than one million risks insured over time.

Animal Instincts makes a splash with new sustainables

Pedigree Wholesale has announced the launch of the new Animal Instincts Sustainables: Sea Life collection, arriving this July and bringing a wave of ocean-inspired fun to independent pet retailers across the UK...


 

Pedigree Wholesale has announced the launch of the new Animal Instincts Sustainables: Sea Life collection, arriving this July and bringing a wave of ocean-inspired fun to independent pet retailers across the UK.

 

Building on the success of the popular Animal Instincts ranges, the new Sea Life collection features a selection of engaging marine-themed dog toys designed to deliver interactive play while supporting environmentally conscious purchasing decisions.

 

Inspired by the fascinating creatures of the ocean and made from recycled bottles, the collection combines playful character design with the trusted quality and value that retailers and pet owners have come to expect from Animal Instincts.

 

To celebrate the launch, Pedigree Wholesale is offering independent pet retailers the chance to become part of the Animal Instincts story through an exclusive launch competition.

 

Over the summer, every independent pet retailer purchasing the new Animal Instincts Sustainables: Sea Life range will automatically be entered into a competition to win the opportunity to name an Animal Instincts Sustainables: Sea Life character. The retailer placing the largest qualifying order during the promotional period will be crowned the winner.

 

The competition has been designed to generate excitement around the launch while rewarding retailers for supporting the new range from day one.

 

"We wanted to create something that would help retailers engage with the launch in a memorable way," said a spokesperson at Pedigree Wholesale. "The Animal Instincts brand is all about character, personality and fun, so giving one of our retail partners the opportunity to influence a future character felt like a fantastic way to celebrate the launch of Sea Life."

 

The new Sea Life collection is expected to be a strong addition to the Animal Instincts Sustainables portfolio, offering retailers a fresh, eye-catching range that taps into growing consumer demand for products with environmental considerations.

 

The Animal Instincts Sustainables: Sea Life range is available to order now via petproducts.co.uk or the Pedigree Wholesale app. For more information and pricing please speak to your Pedigree Wholesale Representative.

 

The winning retailers will have the chance to submit a proposed name for an Animal Instincts Sustainables character. Final approval of any character name will remain at the sole discretion of Pedigree Wholesale to ensure it aligns with brand, legal and commercial requirements. Full terms and conditions are available at petproducts.co.uk

 
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VAFO Group acquires Pets Deli to strengthens its D2C position in Germany

VAFO Group, one of Europe’s leading pet food companies, has acquired Pets Deli, a fast-growing German pet food brand with a strong direct-to-consumer position...


 

VAFO Group, one of Europe’s leading pet food companies, has acquired Pets Deli, a fast-growing German pet food brand with a strong direct-to-consumer position.

 

The transaction strengthens VAFO Group’s presence in Germany and adds an important digital growth platform to the Group’s European portfolio. Pets Deli has built a strong consumer brand, direct customer relationships and a data-driven business focused on healthy nutrition for dogs and cats.

 

For VAFO, the acquisition is strategically important because it combines Pets Deli’s D2C strength, brand appeal and customer insight with VAFO’s manufacturing scale, recipe and R&D capability, procurement power and long-term category expertise. 

 

“Pets Deli fits our group really well: a strong brand, close to consumers, with a clear digital mindset and significant growth potential. Germany is one of the most important pet food markets in Europe, and for us, Pets Deli is the right partner to strengthen our position there. Our goal is to support the team and help the business grow further while preserving its brand identity and entrepreneurial spirit,” said Pavel Bouška, Chairman of the Board of VAFO Group.

 

“Pets Deli has always stood for one thing: giving every dog and cat exactly the nutrition they need – genuinely healthy food their owners can trust. In VAFO we’ve found a partner who shares those same standards on quality and brand. An exciting step for our customers, our team and everything we’re building,” added Tania Moser, founder of Pets Deli.

 

Pets Deli will continue to operate under its own brand. The future focus will be on accelerating D2C growth, strengthening customer retention, expanding the product portfolio and using VAFO’s manufacturing and sourcing capabilities to support better products and improved profitability.

 

“VAFO gives us operational firepower we couldn’t have built on our own. Access to world-class manufacturing, R&D and procurement means better products for our customers, faster – and at a stronger margin – without ever compromising on the quality they trust us for. For our team, it’s the chance to scale what we’ve built alongside a partner who understands pet food at every level,” said Pascal Haenle, Managing Director and COO of Pets Deli.

 

VAFO Group’s turnover is over €700 million, while Pets Deli’s turnover is over €40 million. Together, the companies see significant potential to grow Pets Deli further by combining digital consumer insight, product innovation and European pet food manufacturing know-how.

 

The transaction supports VAFO Group’s long-term strategy of building a strong European portfolio of premium pet food brands across key markets and channels. It also reinforces the Group’s ambition to develop deeper direct relationships with pet owners and to use consumer data and digital capabilities as a driver of future growth.

 

 
Agria’s support for rescues continues into fifth year

Agria is renewing its commitment to supporting UK rescue centres for a fifth year. The announcement comes as the latest figures reveal that approximately 250,000 cats and dogs continue to wait in UK rescue centres for their forever homes...


 

Following the longstanding success of Rescue a Rescue, which saw 80% of animals rehomed last year, Agria is renewing its commitment to supporting UK rescue centres for a fifth year. The announcement comes as the latest figures reveal that approximately 250,000 cats and dogs continue to wait in UK rescue centres for their forever homes.

 

Since launching in 2021, Rescue a Rescue has shone a spotlight on some of the UK’s most overlooked animals. The campaign was prompted by the significant increase in pets ending up in rescue centres following the pandemic pet ownership boom of 2020.

 

This year, 13 animals across 12 UK rescues and rehoming organisations have been shortlisted by an expert judging panel, which includes Agria ambassador and TV vet, Dr Scott Miller. To support the campaign and provide much needed funds for rescue centres to continue their work, Agria will donate £1,000 to every participating rescue - £12,000 in total.

 

Agria ambassador, Dr Scott Miller, spoke on the campaign: “Every day I see just how many wonderful animals are still waiting for a second chance in rescue centres. This is why campaigns like Rescue a Rescue are so important. Not only is Argia helping rescues by donating £1,000 to each centre, but also helping the animals who desperately deserve homes receive the spotlight they deserve.

 

“My hope is that not only will all 13 animals find forever homes, but also that the nation is inspired to visit their local rescue and explore the wonderful pets who deserve to find their family.”

 

A total of six dogs, five cats (which includes a bonded pair) and two horses were selected by the expert panel.

 

By raising awareness of the urgent need to rehome rescue pets across the UK, the pet insurer hopes to find homes for all 13 of its ‘Rescue a Rescue’ spotlight animals.

 

For more information about Agria’s Rescue a Rescue pets and to learn how to enquire about adoption, visit the Agria website: www.agriapet.co.uk/rescue-a-rescue/ 

 
Independent retailers urged to push for fair rates reform

A retailers association has said it is going to be urging the new Prime Minister, Andy Burnham, to deliver full business rates reform for the whole high street, not just a 20% discount for pubs, clubs and live music venues...


 

A retailers association has said it is going to be urging the new Prime Minister, Andy Burnham, to deliver full business rates reform for the whole high street, not just a 20% discount for pubs, clubs and live music venues.

In its latest podcast series, High Street Matters, the British Independent Retailers Association (Bira) sets out a funded proposal that could raise £6.5 billion for the Treasury by closing the low value import loophole and tackling online VAT fraud, enough to pay for wider business rates support.

The episode, called 'Message to the New PM', features Andrew Goodacre, CEO of Bira, Surinder Josan, past president of Bira and owner of All Seasons DIY in Smethwick, and John Jones, current president of Bira and managing partner of Philip Morris and Son in Hereford.

Mr Goodacre said: "Government support for reducing business rates has fallen from £2.5 billion in 2024 to £900 million today, and that's being felt across the whole sector. We need a cohesive plan for high streets, not just picking off one or two sectors that could be a popular vote."

Mr Josan added rising costs are forcing some retailers out of business altogether, changing the mix of shops on the high street, while rising shop theft and antisocial behaviour add further pressure.

He said: "Our own cost of running a business has gone up drastically. And the compounding effect of that inevitably is that we're going to lose retailers."

Mr Jones said the business rates system needs a complete overhaul so that online and digital businesses take a fair share of the burden, rather than physical shops carrying the load alone.

He said: "I firmly believe that the high street can look after itself if the tax regime allows it to."

Mr Goodacre said closing the low value import loophole and addressing online VAT fraud could raise around £6.5 billion for the Treasury, more than enough to cover a 75% discount on business rates for retail, leisure and hospitality businesses.

He said: "The money should come back into high streets."

Looking ahead to the autumn Budget, Mr Goodacre said Bira remains hopeful that government will listen, after senior Treasury officials contacted the organisation the day after the pubs announcement to discuss its concerns.

Asked what success would look like in a year's time, Mr Josan called for reduced crime, reduced energy bills, reduced business rates and a greater variety of shops on the high street. Mr Jones said he hoped to see turnover and employment at Philip Morris and Son moving in the right direction.

The podcast can be found by searching 'High Street Matters Bira' on your podcast provider of choice.

 
Ceri and Patch ‘strategising’

Amongst a blizzard of news from CSJ users about their fabulous wins in various dog sports, Ceri Rundle is also competing with her exciting young bitch Patch...


 

Amongst a blizzard of news from CSJ users about their fabulous wins in various dog sports, Ceri Rundle is also competing with her exciting young bitch Patch.

 

After years spent concentrating on establishing CSJ’s natural food and supplements Ceri has finally found time to also return to her beloved Sheepdog Trials, where she is respected worldwide for her numerous successes including being the first ever lady to appear on the BBC programme One Man and His Dog.

 

It’s not surprising it’s her favourite activity – she was born on a working sheep farm and grew up watching and learning from her hugely successful father, H. Glyn Jones, seen here after winning the most coveted title of all … International Sheepdog Champion at the 1973 Championship held in Bala, with a young Ceri handing him the trophy.

 

Ceri says that Patch (Llangwm Patch) was clearly too good to just work on the farm and the growing bond between them made it an easy decision to return to the sport.

 

She said: “The competition is huge and I’m the one making mistakes, not my dog! However, Patch is making me proud and gaining experience at every trial whilst I’m relearning things that I’d clearly forgotten!

 

"Here we are having a strategy chat during a trial on the Isle of Bute.”

 

 

 

 

For more on CSJ products visit www.csjk9.com or call 01745710470

 
RVC launches new clinic to support pets with complex ear disease

The Royal Veterinary College’s world-leading Small Animal Emergency and Referral Hospital has launched a dedicated Multidisciplinary Ear Clinic, providing specialist assessment and treatment for dogs and cats with complex ear disease...


 

The Royal Veterinary College’s world-leading Small Animal Emergency and Referral Hospital has launched a dedicated Multidisciplinary Ear Clinic, providing specialist assessment and treatment for dogs and cats with complex ear disease. 

 

Bringing together experts in dermatology, soft tissue surgery, diagnostic imaging and neurology, the new clinic enables patients to receive a comprehensive assessment and treatment plan during a single visit.

 

Chronic otitis (ear inflammation) commonly develops alongside underlying skin disease and is often complicated by secondary infections. It can be painful and difficult to manage for both owners and veterinary professionals, and over time, some animals develop narrowing of the ear canal, middle ear disease or conditions affecting the nerves or eyes, making treatment decisions increasingly complex.

 

For referring veterinary surgeons, it can often be difficult to determine whether these patients should be referred to a surgeon, dermatologist or neurologist. The RVC's new Multidisciplinary Ear Clinic has been designed to remove this uncertainty by bringing multiple specialists together to assess each patient. Adopting his approach will improve diagnosis, streamline treatment decisions and deliver the best possible outcomes for affected cats and dogs.

 

The clinic is led by Professor Karla Lee, Professor of Soft Tissue Surgery, and Dr Anke Hendricks, Associate Professor in Veterinary Dermatology. Depending on the patient's needs, they work alongside specialists in neurology, ophthalmology, diagnostic imaging and radiology to develop an individual treatment plan. Patients undergo same-day advanced imaging, otoscopy and specialist assessments, reducing delays and enabling treatment decisions to be made more efficiently.

 

The clinic accepts referrals from primary care veterinary practices for dogs and cats with persistent or severe ear disease, including patients with chronic or treatment-resistant otitis, narrowing of the ear canal, suspected middle ear disease, ear canal masses or ear disease associated with neurological or eye problems.

 

While operating for less than 10 months, it has already proved to be a valuable asset for veterinarians and owners, including Natalia and Emily Esteve Kolk from Surrey, who brought in their dog Ugo for treatment.

 

Speaking of their experience with the RVC’s Multidisciplinary Ear Clinic, Natalia and Emily Esteve Kolk, said:

“The service for Ugo was so smooth and straight sailing. We were well informed and even shown pictures and samples taken from him during his visit. Ugo was happy each time we collected him from his appointments which is important to us. We can't thank the team enough for their outstanding and thorough work always. Thank you.”

 

Additionally, Miss Budhia from Edgeware has also sought help from the clinic for her dog Casper.

 

Reflecting on her experience, Miss Budhia, said:

“Handing your dog over for surgery is one of the hardest things as an owner, but from the moment I met Dr Karla Lee I knew Casper was in the best possible hands. The professionalism, compassion and reassurance shown by the entire team at the RVC were outstanding. They not only took exceptional care of Casper but also supported me through what was a very stressful time. We will always be grateful for the care and expertise that helped get him back to his happy, healthy, mischievous self.”

 

Professor Karla Lee, Professor of Soft Tissue Surgery at the RVC, said:

“I’m delighted to work alongside dermatologists, neurologists, ophthalmologist and radiologists to identify which pets will benefit from ear surgery, to redefine best surgical practice for ear disease and to provide holistic care for all components of complex ear disease.”

 

Dr Anke Hendricks, Associate Professor in Veterinary Dermatology at the RVC, said:

“Working within a small, multi-specialty team centred around the complex ear patient is a privilege. It facilitates integrated care beyond the initial assessment, and offers an amazing opportunity to learn from each other and apply our learning right back to our patients.”

 

The Multidisciplinary Ear Clinic runs on select Mondays at the RVC Small Animal Emergency and Referral Hospital and accepts referrals from veterinary practices across the UK. The equipment in the clinic has been kindly sponsored by the RVC Animal Care Trust.

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Pettex Aquatics to cease trading at end of September

Pettex Aquatics Ltd has announced it will cease trading on 30 September 2026 after being in business for 67 years...


Pettex Aquatics Ltd has announced it will cease trading on 30 September 2026 after being in business for 67 years.

 

In a statement, the Essex-based company thanked all of its customers, suppliers and partners for their custom and support over the years. The team remained available to assist with any queries relating to the closure, outstanding orders, or account matters.

 

“After 67 years, this isn’t a decision we’ve taken lightly,” said director Steve Bolton. “With our directors now reaching retirement age, we felt it was the right time to bring this chapter to a close in a way that honours everything the business has stood for.

 

“We’re incredibly proud of what this business has built, and that pride comes entirely from the relationships we’ve formed with our customers, suppliers and staff over the decades.”

 

The company will continue to trade and fulfil orders as normal in the lead-up to September 30.

 
Battersea's campaign challenges harmful pet trends

A star-studded line-up of pet-loving celebrities, including Vicky Pattison and Tasha Ghouri, has joined forces with Battersea to launch a fashion collection that takes aim at the concerning demand for cats and dogs with extreme physical features – warning that some of the internet’s favourite pet trends may be causing more harm than people realise...


A star-studded line-up of pet-loving celebrities, including Vicky Pattison and Tasha Ghouri, has joined forces with Battersea to launch a fashion collection that takes aim at the concerning demand for cats and dogs with extreme physical features – warning that some of the internet’s favourite pet trends may be causing more harm than people realise. 


The limited-edition collection features a selection of Y2K-inspired tees, caps and tote bags emblazoned with playful slogans, such as “Hot girls just want healthy pets” and “Cute but struggling”, highlighting the hidden welfare issues behind some of today’s most sought-after pets.


Each fashion item has been curated in collaboration with the charity’s latest celebrity supporters:

 


Tasha Ghouri (Slogan:Highkey just want pets to be healthy
Former Love Island contestant and Strictly Come Dancing star Tasha Ghouri has created a design inspired by the language of social media, encouraging people to put pets' health before appearance. Tasha has a rescue dog from Spain and is a passionate advocate for animal welfare.
Tasha said: “This campaign combines my love of animals and fashion, so it was a no brainer to get involved. But most importantly, it’s such an important cause and my slogan embodies how we should always prioritise our pets’ health over aesthetics. Having a healthy, happy pet is the ultimate fashion statement.”  

 


Yasmin Pettet (Dump him unethical breeding)
Love Island star and host of the show’s official podcast Yasmin Pettet has brought her signature fashion-forward aesthetic to the collection with a gutsy slogan encouraging people to think twice about unethical breeding. A self-proclaimed ‘cat whisperer’, Yasmin adopted her childhood cats from Battersea, making the cause particularly close to her heart.
Yasmin said: “Battersea is so close to my heart, having had rescue cats from there growing up. The coolest thing about a pet should never be how they look – it should be that they live a happy, healthy life. Go grab yourself a cute tee and be part of the movement.”  

 


Vicky Pattison (Pets aren’t a fashion accessory)
TV presenter Vicky Pattison has curated a bold design reminding people that pets should never be treated like the latest trend. A lifelong dog lover, Vicky now has two beloved rescue Labradors, Max and Milo, and has long been a passionate advocate for responsible pet ownership.
Vicky said: “I’m so proud to be taking part in this important campaign and love that it uses fashion to get people talking about something that really matters. Let’s leave our pets out of fashion choices and focus on helping them live happy and comfortable lives.”  

 


Faye Winter (Hot girls just want healthy pets)
Passionate animal advocate Faye Winter has curated a playful slogan championing healthy pets over passing trends. The former Love Island star shares her Devon home with a host of animals, including her beloved Golden Retriever, Bonnie.
Faye said: “I adore my pets and I adore fashion, but our love of trends should never come at the expense of an animal’s health. I hope this collection encourages people to rethink what’s really worth celebrating when it comes to our pets. Trends will always come and go, but our pets rely on us to put their wellbeing first, every single time.”

 

Max Balegde (Cute but struggling
TikTok sensation and Celebrity Gogglebox star Max Balegde has brought his trademark humour to the collection with a tongue-in-cheek slogan designed to challenge perceptions of what makes a pet truly ‘cute’. Max recently became a dog dad to his puppy, Eevee, after growing up surrounded by family pets.
Max said: “Becoming a recent dog dad, all I want is for Eevee to live her healthiest and happiest life possible. Social media can be brilliant for bringing animal lovers together, but it can also fuel demand for pets with extreme features without showing the health problems they often face. They might be cute, but they are indeed struggling, and this fashion line is all about encouraging people to put pets’ health first.”  

 

Pandora Christie (Healthmaxxing Over Looksmaxxing)
DJ & presenter Pandora Christie has reimagined one of social media's biggest buzzwords to encourage a healthier way of thinking about pet ownership. Pandora is a long-time supporter of Battersea and has previously owned rescue pup Henry. Pandora said: “We should all be ‘healthmaxxing’ when thinking about our pets – and that’s exactly what my collection is all about. This is an amazing campaign to be part of, using fashion to advocate against this worrying trend of buying pets with extreme characteristics. Let’s all work together to keep our pets happy and healthy.”

 
The summer drop comes as research from Battersea reveals that Gen Z and Millennials are significantly more likely to choose pets with extreme characteristics – such as flat faces, folded ears and excessive skin folds – with social media and popular culture playing a major role in shaping perceptions of what cats and dogs should look like. 


But the charity warns that these desirable features can leave animals struggling to breathe, move, play and live a normal life.

 

For French Bulldog owner Jennifer, the reality behind the “cute” aesthetic has been devastating. Her dog Lily underwent her first operation at just 16 months old and has since needed multiple surgeries, alongside ongoing health issues including breathing problems, spinal issues, eye ulcers and chronic reflux. 


Commenting on her experience, she said: “I love the look of French Bulldogs and to be honest, I didn’t realise how bad things were.”


Jennifer has now spent more than £40,000 on veterinary care and adds that “no amount of health insurance or money can take away (Lily’s) suffering."

Laura Alwen, Rehoming & Welfare Manager at Battersea, said: “No animal should ever have to suffer in order for humans to find them ‘cute’, and it is heartbreaking to see so many dogs and cats paying an impossibly high price to look a certain way. 


“All too often we see animals being brought to rescues like Battersea when their loving owners aren’t able to cope with the significant vet bills or care requirements they’re facing because of the way their pets have been bred to look. Together we can prevent this from happening and ensure pets can live happy healthy lives with their owners who love them.”


Battersea explains that this “hidden cost of cute” is rife amongst young pet owners, with the leading animal rescue charity hoping the fashion collection helps to encourage them to think twice before buying one of these ‘trendy’ pets.


Caroline Jenkins, Head of Campaigns, at Battersea, said: “We want this fashion collection to be something people are excited to buy and wear, but more importantly something that sparks a bigger conversation.


"By taking our Cost of Cute campaign into the spaces where trends are created and shared, we hope to use a positive trend to disrupt a harmful one and ultimately challenge the way we think about pets including knowing what can lie beneath the 'cute' surface."


Later this month on Wednesday 19 August, the charity will be holding a pop-up event in Battersea to invite the public to see the fashion collection and sign a pledge to champion healthy pets by putting welfare before appearance.


The range is available to purchase online now, on sale until 15 September. All proceeds will go to help the dogs and cats of Battersea.


To purchase the new Battersea collection and find out more about the campaign visit here

 
Tributes pour in following death of former pet shop owner

Tributes have been pouring in following the death of former pet shop owner Ken Burgess, who ran the popular Burgess Pet Care Centre in South London...


 

Tributes have been pouring in following the death of former pet shop owner Ken Burgess, who ran the popular Burgess Pet Care Centre in South London.

 

Ken, who died peacefully at the age of 80, was a well-known figure in New Addingham where he ran the pet shop until its closure in recent years.

 

His son Paul said on social media: “Thank you all for your kind and heartfelt words, dad would be deeply touched by all of your kindness. 

 

“He loved New Addington and everyone there. He was so proud to have been part of such an amazing community, one that he lived and breathed for since 1979, when he moved his wife Gill, and three young sons (for which he named the shop after) to live above the pet shop.

 

“His life’s work was the pet shop and the parade. His passion was for people and community. He was always the teacher and would happily provide opportunities for anyone who wanted to learn more about animals and plants. It felt like half of New Addington had either worked in his shop or had at least one Easter or Christmas picture hanging above the counter, something that he was so proud of.

 

“His work with the Christmas lights and the Central Parade Business Partnership were central to who he was. Thank you to Mick, Helen, Ersan and countless others for being his friend and partner in those long-lasting endeavors. He leaves a legacy built with his community at its heart.

 

“For the past six years he lived with pulmonary fibrosis, a degenerative lung disease. This didn’t stop him from working, far from it, it made him all the more determined to work even harder. Just one example was to get the rear service road fixed, spending time writing emails, calling folks and lobbying councillors and others at the council.

 

“Dad was so sad to close the shop and always hoped it would remain a pet shop but could not find someone to take over the legacy. It was not an easy decision to close, and I think if he hadn’t been so sick he would have been standing behind the counter to this day.

 

“He passed away peacefully at home, content with his life and with no regrets. Thank you, New Addington, for making my dad so happy and for being so generous to him and our family. He will miss you all.”

 

Tributes poured in for Ken on social media, bringing in nearly 500 comments, including:

  • “New Addington was lucky to have known you Ken, you have been, and now will, forever more – be missed.”
  • “Ken Burgess was more than just a local businessman, he was the heartbeat of New Addington, bringing joy and community spirit to everyone he met, his legacy will live on through the countless lives he touched.”
  • “It was sad to see his shop close. Maybe because he did so much for the community a plaque could be put up by the old pet shop in his name.”
 
National Pet Shop Day hailed as great success

Saturday 11th July may have been one of the hottest days of the year thus far, but that did not stop pet owners across the UK from stepping out to support their local independent pet shop for National Pet Shop Day 2026...


 

Saturday 11th July may have been one of the hottest days of the year thus far, but that did not stop pet owners across the UK from stepping out to support their local independent pet shop for National Pet Shop Day 2026.

 

Hundreds of independent pet shops and stores threw open their doors for the third annual National Pet Shop Day, and the response from communities up and down the country was everything Johnson's Veterinary Products had hoped for. From free puppy treats and photography pop-ups to charity raffles, interactive activities, goodie bags, in-store discounts and prize giveaways, retailers made the day their own, each finding their own way to celebrate what makes their shop special and remind their customers why choosing local matters.

 

The scenes played out against a backdrop that felt fitting for a campaign built around community warmth. Customers turned out in the sunshine to visit the shops they say they love. And on National Pet Shop Day, they proved it.

 

 

Paul Gwynn, Chairman of Johnson's Veterinary Products, said: "For over a hundred years, Johnson's has stood alongside independent pet retailers, and we know how much they mean to the communities they serve. Seeing so many pet owners go out of their way to support their local shop, on one of the hottest days of the summer, says everything about the bond between these businesses and the people they serve. That is exactly what National Pet Shop Day is all about."

 

The day also saw the presentation of the National Pet Shop Day Recognition Award, created to honour independent pet shops that go above and beyond for their customers, their communities and the animals they care for. This year's award was presented to Coalville Pet Supplies in Leicestershire, nominated by Coalville Public Radio in recognition of the business's decades of dedication to local people, charities, community organisations and animal welfare, including the tireless work of owners Bob and Diane through Midland Parrots, rescuing, rehabilitating and rehoming parrots across the Midlands. Full details of the award and its recipients are available in a separate release.

 

 

The 2026 campaign was backed by BIRA, PIF and new supporter OATA, and supported by consumer and retailer research that told a powerful story about the gap between how much pet owners say they value their local pet shop and how often their shopping habits actually reflect that. On Saturday 11th July, at least, the habits caught up with the sentiment.

 

National Pet Shop Day will return in 2027. Independent retailers who would like to register their interest for next year's campaign are encouraged to visit nationalpetshopday.co.uk.

 

More pictures below...

Fundraising appeal launched in memory of pet shop owner killed in crash

An online fundraising appeal launched in memory of popular pet shop owner Barbara Mullaney has more than doubled its £1,500 target within days, following her tragic death in a road traffic accident at the end of June...


 

An online fundraising appeal launched in memory of popular pet shop owner Barbara Mullaney has more than doubled its £1,500 target within days, following her tragic death in a road traffic accident at the end of June.

 

The appeal, which has so far raised £3,175 from 133 supporters, will fund a memorial bench in Barbara’s memory, giving family, friends and customers a lasting place to remember her.

 

Barbara, the owner of Animal Fayre pet shop in the Wiltshire town of Cricklade, was killed after a crash on the B4696 on Tuesday, June 30.

 

The fundraising appeal was launched by Patrick Maher, who wrote on the JustGiving page: “For over 34 years Barbara Mullaney was the heart and soul behind Animal Fayre in Cricklade. For many, it was far more than just a pet shop – it was a place where advice was freely given, friendships were made, and every customer, whether two legged or four legged, was greeted with warmth, kindness and genuine care.

 

“Barbara had an extraordinary gift for making people feel welcome. She was known for her empathy, compassion and generosity, always willing to listen, offer support or go the extra mile to help. Her love for animals was at the centre of everything she did, and countless pets in our community enjoyed happier, healthier lives because of her dedication.

 

“Above all, Barbara was devoted to her family. They were the centre of her world, and the love she shared with them was evident to everyone who knew her. She leaves behind not only a close and loving family but also an entire community that feels privileged to have known her.

 

“To honour Barbara’s remarkable life and the difference she made to so many people and animals, as suggested by several of her customers we are raising funds for a memorial bench where family, friends and members of the community can pause, reflect and remember a truly special lady.

 

“The bench will serve as a lasting tribute – a quiet place to sit, remember happy times and celebrate a life lived with kindness, compassion and generosity.

 

“Every donation, no matter the size, will help us create this lasting memorial. Any funds raised will go towards the purchase and installation of the bench (subject to local authority permission) and its commemorative plaque. Should we exceed our target, any additional funds will be used in consultation with Barbara’s family to donate to an animal charity.

 

“If Barbara ever offered you advice, shared a smile, helped one of your beloved pets, or simply brightened your day, we hope you will consider making a donation. If you are unable to donate, simply sharing this page would mean a great deal.

 

“Thank you for helping us create a place where Barbara’s kindness, love and legacy will continue to inspire for many years to come.”

 

The JustGiving appeal can be found by clicking here.

 

Picture of Barbara taken from the JustGiving page.

PATS 2026 launches new Animal Encounters feature

PATS 2026 is set to bring the world of animal behaviour and welfare to life with the launch of Animal Encounters, an exciting new feature taking place during the three-day trade show at the NEC Birmingham on 27-29 September...


 

PATS 2026 is set to bring the world of animal behaviour and welfare to life with the launch of Animal Encounters, an exciting new feature taking place during the three-day trade show at the NEC Birmingham on 27-29 September.

 

Staged in partnership with Animal Teach, Animal Encounters will give visitors the opportunity to gain expert knowledge, ask questions and see animals up close, with every session designed to provide practical, trade-relevant information that can be taken straight back into the workplace.

 

With four expert-led sessions every day, the programme covers everything from snake behaviour and animal adaptations to small animal welfare and the importance of staff education.

 

Every session will be led by Animal Teach founder and zoologist Naomi Ennis and supported by her team. There will also be plenty of opportunities for visitors to put their own questions and real-life scenarios to the experts during dedicated Q&A time.

 

And the learning doesn’t stop when the sessions finish. Throughout the show, the Animal Teach team will be available on stand U10 to answer questions, discuss specific animals and situations, and provide one-to-one guidance.

 

The Animal Encounters programme each day includes:

 

11am – Snake behaviour and care: Separating fact from myth

Customer misconceptions about snakes are one of the most common barriers to confident selling and advice-giving. This session equips staff with the science to correct common myths, answer customer questions with authority, and build trust with reptile-keeping customers.

 

12pm – Animal adaptations: What they mean for responsible care

Understanding why an animal behaves and lives the way it does is the foundation of good product recommendations and husbandry advice. This session helps staff translate adaptation science into practical guidance customers can act on, supporting better outcomes and fewer returns.

 

2pm – Small animal welfare: Shifting perceptions in the trade

The session will explore welfare considerations across a range of smaller species, including guinea pigs and hamsters. An invertebrate ambassador will challenge perceptions and demonstrate that even animals which are often viewed as ‘simple’ or ‘low maintenance’ have specific and important welfare needs.

 

3pm – Education and welfare: Building better practice through knowledge

A practical look at how ongoing staff education directly improves welfare outcomes and customer confidence, with take-home approaches businesses can build into their own training and customer advice.

 

Animals featured in the sessions will be selected on the day following individual health and behaviour checks, ensuring that the highest welfare standards are maintained throughout the show.

 

“Our mission is simple: to provide exciting educational opportunities that inspire all generations to truly connect with animals,” said Naomi Ennis. “We want these experiences to be affordable, adaptable and accessible, while raising awareness of animal care and the natural world.”

 

With expert advice, live animals and plenty of opportunities to ask the questions that matter, Animal Encounters promises to be one of the must-visit features of PATS 2026.

For more information about Animal Teach, visit www.animalteach.co.uk.

 

More reasons to visit PATS 2026

Animal Encounters is just one of the many attractions awaiting visitors at PATS 2026, which once again takes place alongside BETA International (https://www.beta-int.com/).

 

Other highlights include:

With hundreds of exhibitors, thousands of new products and a packed programme of business-focused features, PATS 2026 continues to be the UK's leading trade exhibition for the pet and aquatics industry.

 

Visitor registration is now open at http://bit.ly/4hyn5rR with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk

 
PIF calls for better education after flea treatment findings

Following recommendations from the House of Lords Environment and Climate Change Committee on the environmental impact of pet parasite medicines, the Pet Industry Federation has said pet groomers, boarding establishments and specialist pet retailers can all play a greater role in communicating responsible-use information to owners.


The Pet Industry Federation has responded to recommendations from the House of Lords Environment and Climate Change Committee on the environmental impact of pet parasite medicines.

 

The Committee's report recommends that pet parasiticides should, as a minimum, move from general sale to NFA-VPS status, meaning they would need to be supplied by a veterinary surgeon, pharmacist or Suitably Qualified Person (SQP). It also recommends extending the period during which pets should not be bathed following application of spot-on treatments from four days to 28 days.

 

PIF supports practical measures that directly reduce environmental contamination. If supported by the evidence, a clear 28-day bathing guideline could be an important step, giving pet owners, pet groomers and other professionals a consistent rule to follow.

 

However, the Federation is concerned that restricting access alone will not tackle how products are actually being used.

 

Nigel Baker, PIF CEO, said: "We recognise the environmental concerns around pet parasite treatments and agree that the industry has an important role to play in reducing their impact.

 

"Clear, practical guidance is essential. If evidence shows it will reduce environmental release, a consistent bathing interval can be the kind of measure that owners and pet professionals can understand and act on.

 

"However, we are concerned that restricting where these products are sold wouldn’t actually solve the problem. We need to ensure that any new measures improve environmental outcomes without making effective parasite control harder or more expensive for pet owners. This should not become a choice between environmental protection and animal welfare. With better education, clear guidance and proportionate regulation, we should be able to achieve both."

 

Recent VMD data show that sales of companion animal medicines containing fipronil have fallen for three consecutive years from their 2021 peak, while imidacloprid sales in 2024 were around 27% lower than in 2015.

 

PIF believes this reinforces the need to understand all significant sources and pathways of environmental contamination. Fipronil and imidacloprid are not unique to companion animal flea treatments and other potential sources of these compounds in waterways have not yet been fully investigated or quantified. These should not be overlooked when considering future policy.

 

Any regulatory response should therefore be based on robust evidence about the relative contribution of different sources, rather than assuming that companion animal medicines are the sole or predominant cause.

 

Pet groomers, boarding establishments and specialist pet retailers can all play a greater role in communicating responsible-use information to owners. PIF’s survey of professional groomers identified a clear education opportunity, with many businesses not routinely asking whether an animal had recently received a spot-on treatment before bathing.

 

The organisation would also like to see specialist pet retailers remain part of the distribution network. Trained and regulated retailers can provide advice on product selection, application, dosing, storage, disposal and environmental precautions while maintaining accessible parasite control for pet owners.

 

PIF stands ready to work with government, the VMD, the veterinary profession, manufacturers, retailers and environmental organisations on practical, evidence-based solutions.

Popular aquatic centre under new ownership

Popular aquatic centre World of Water in Crawley has been renamed Watermeadow Aquatic & Plant Centre after being acquired by Benjamin Tate, executive director of Tates of Sussex garden centre group...


 

Popular aquatic centre World of Water in Crawley has been renamed Watermeadow Aquatic & Plant Centre after being acquired by Benjamin Tate, executive director of Tates of Sussex garden centre group.

 

The site, which has sold specialist aquatic supplies since 1989, was developed by Annette and John Yeomans into one of the leading centres in the South East.

 

Benjamin Tate , who confirmed that all staff would remain in the business, said: "Annette has done an amazing job and we are incredibly grateful to have been given the opportunity to take the reins.

 

"World of Water has earned a fantastic reputation over many years, and we’re committed to preserving everything that makes it so special."

He added: "As Watermeadow Aquatic & Plant Centre, we’ll continue to be a destination for aquatic enthusiasts and water gardeners while investing in the site’s future.”

 

Annette Yeomans said she was ready to retire and hand over the business to a very professional and accomplished company, Tates.

"I'm delighted they will take it forward, continue caring for all of the livestock, and also look after my family – my wonderful staff. I wish them every success for the future."

Burgess Excel backs 20 rabbit rescues for 20 years of Rabbit Awareness Week

Burgess Excel is marking 20 years of Rabbit Awareness Week by donating food to 20 rabbit rescues across the UK, as centres continue to face growing pressure...


 

Burgess Excel is marking 20 years of Rabbit Awareness Week by donating food to 20 rabbit rescues across the UK, as centres continue to face growing pressure. 

 

This initiative will see Burgess Excel provide each rescue with 20kg of hay and 20kg of rabbit nuggets – 800kg of food in total – to support the day‑to‑day care of rabbits who are waiting for new homes.

 

Rescues including Beech Tree Bunnies in Leicestershire, Beloved Rabbits in Glasgow, Ivy Dene Rabbit Rescue in West Yorkshire, Rabbit Residence Rescue in Bedfordshire and Woodgreen Pets Charity in Cambridgeshire are among those set to benefit. 

 

The support comes at a time when many centres are stretched, taking in large numbers of rabbits while managing rising costs and more complex health and behavioural needs.

 

Alice Mae, founder of Hop in Your Step, a rabbit rescue in Dorset, said: “We see lots of rabbits coming into rescue who haven’t had the right start. Diet is a big part of that. It’s not unusual for us to take in rabbits that have been fed muesli-style mixes or haven’t had enough fibre in their diet, and that can lead to real health problems, including dental issues or digestive stasis. 

 

“Support like this makes a genuine difference to us as a rescue. Food is one of our biggest ongoing costs, and caring for large numbers of rabbits, it quickly adds up. Having that support means we can keep doing what matters most, helping rabbits recover, rehabilitate and find the right homes, while making sure they’re having all their welfare needs properly met.”

 

 

This year’s Rabbit Awareness Week campaign focuses on ‘Feeding Bunnies Better’, encouraging owners to rethink what goes into their rabbits’ bowls.  

 

Suzanne Moyes, Deputy Managing Director at Burgess Pet Care, said: “Rabbit Awareness Week has always been about improving rabbit welfare through practical advice and support, education and outreach, but this year we also wanted to recognise the pressure rescues are under. 

 

“By supporting 20 rescues to mark 20 years, we’re hoping to back up our support of Rabbit Awareness Week with practical action for rescues and the absolutely brilliant people who run them. There are brilliant volunteers up and down the country who are dedicating so much time and effort to supporting rabbits in need with the care, nutrition and support that they need.”

 

As Rabbit Awareness Week enters its third decade, the campaign continues to bring together rescues, vets, retailers and owners, combining hands-on support with clear, accessible guidance on rabbit care. 

Dog expert to run London Marathon dressed as pink fairy in tribute to Sarah Fisher and Anthony Head

A leading canine education expert is preparing to run her first London Marathon in memory of animal welfare pioneers Sarah Fisher and Anthony Head, with a promise to tackle the course dressed as a pink fairy if she reaches her fundraising target...


 

A leading canine education expert is preparing to run her first London Marathon in memory of animal welfare pioneers Sarah Fisher and Anthony Head, with a promise to tackle the course dressed as a pink fairy if she reaches her fundraising target.

Jo Middleton, Director of Studies at Canine Principles, will take on the 26.2-mile challenge in April 2027 to raise at least £2,500 for Battersea.

Despite admitting that she is “not a natural runner”, Jo has begun an eight-month training programme ahead of the race.
Her marathon effort will also pay tribute to her late father, who completed the London Marathon twice dressed as a pink fairy while raising money for CLIC Sargent, now known as Young Lives vs Cancer.

Jo said: “Right, I have said it out loud now, so it is happening. In April 2027 I am running the London Marathon. It will be my first one and I am not a natural runner, so I have no illusions about being a fast one.

“My dad ran it twice, both times dressed as a pink fairy, raising money for CLIC Sargent. If I hit my fundraising target, I am going to be dressing as a pink fairy in his memory.

“I am running for Battersea because, while everyone knows them for the dogs and cats, their education and grant work reaches rescues, staff and volunteers right across the country, including people I know and work alongside. The ripple effect from that is huge.

“I am also running in memory of Sarah Fisher and Anthony Head, who were both Battersea ambassadors. Sarah’s teaching shaped how I work with dogs. It still does, and it always will.

“If this was not a cause I truly believed in, there is no way I would ask people for money. Any amount people are able to donate will be very gratefully received.”

Sarah Fisher, one of Britain’s most respected animal behaviour experts and welfare campaigners, died in December 2025 at the age of 61.

From Tilley Farm, near Bath, she developed Animal Centred Education, known as ACE, an approach based on careful observation, appropriate movement and giving animals opportunities to interact with different surfaces, textures and sensory experiences.

ACE Free Work encourages animals to explore at their own pace and make choices without pressure. The approach has helped dog guardians and professionals develop a deeper understanding of posture, movement, comfort and emotional wellbeing.

Sarah and her long-term partner, Buffy the Vampire Slayer, Merlin and Ted Lasso actor Anthony Head, were named Battersea ambassadors in 2018. They fostered and rehomed dogs, supported fundraising and rehoming campaigns and helped the charity at events.

Anthony died aged 72 in June 2026 following complications from pneumonia, just six months after Sarah’s death. Battersea described him as a “true champion for all rescue animals” who would be deeply missed. Battersea’s tribute to Anthony Head

Jo’s professional work continues the compassionate and dog-centred principles that Sarah championed.

Canine Principles provides online education for dog guardians, trainers, behaviour professionals and people working in animal rescue. Its courses are written or delivered by qualified specialists and focus on current canine science, welfare, positive reinforcement and reward-based practice.

The organisation offers learning for everyone from interested dog guardians to established professionals. Its courses are externally accredited, while Canine Principles is also recognised as a centre approved to deliver qualifications from the Ofqual-regulated AIM Qualifications and Assessment Group. Canine Principles

 


Jo has spent more than two decades developing canine education programmes informed by behavioural science, stress physiology, learning theory and her experience of supporting dogs affected by trauma.

Now she faces an altogether different test as she swaps canine cognition for long training runs, sore legs and the prospect of completing one of the world’s best-known marathons wearing fairy wings.

“I have eight months of training ahead of me,” Jo added. “Please expect complaining!”

Donations can be made at: justgiving.com/lm2027jomiddleton

Pet accessories firm launches Happy Pet Day 2026

Pet toy and accessories company Happy Pet is launching Happy Pet Day – a national day dedicated to recognising the happiness our pets bring us, and what we can do to return the feeling...


 

Pet toy and accessories company Happy Pet is launching Happy Pet Day – a national day dedicated to recognising the happiness our pets bring us, and what we can do to return the feeling.

 

Happy Pet Day officially launches on the 27th September 2026 at this year's PATS with celebrations, exclusive deals, and new product launches across the Happy Pet range.

 

Among the highlights: new licensed ranges including Sonic the Hedgehog and Minions, alongside the toy box classics and comfort essentials pet parents already know and love  –  across dog, cat, small animal and reptile.

 

"Between 17 and 18 million households across the UK share their home with a pet. And the science backs up what pet parents have always known: pets bring us joy, they combat loneliness, and they've even been shown to help slow cognitive decline," said a Happy Pet spokesperson.

 

"At a time when anxiety and loneliness are at record highs, that matters more than ever. The bond between pets and their people isn't merely a fluffy line (excuse the pun) it’s medicine for modern lives full of stress. Happy Pet Day exists to celebrate that bond, and to give pets a little of the happiness back that they give us every single day."

 

Happy Pet Day will also mark 25 years for the business.