In This Issue
Can independents survive the changing landscape of the pet industry?
Pets at Home have the biggest number of stores but small businesses still rule the roost
'Shop Local' support pictured on Facebook
North Norfolk pet shop for sale
Dog Rocks appoints new Head of Sales
More than a million dog owners still to microchip pets, as law comes into force
Johnston & Jeff launches new birdfood range in pouches
Burgess urges vets to suppport Rabit Awareness Week
FELIWAY FRIENDS tackles cat squabble problems
Leading experts in natural pet care unite for DogTastic Live
Pet trade can ring the changes with Lintbells relaunch
Get your own copy of Pet Trade Xtra
High court clampdown on puppy farm protestors outside pet shop
Pets at Home celebrates 25 years with social media campaign
Animal VC for heroic US Marine dog
Ancol achieves 400,000 worldwide sales with its Viva retractable lead
BVA launches election manifestos calling for action on animal welfare
Stricken dog saved by PDSA vets after horror injury
SunLife calls for pet insurance to be mandatory
Town and Country Petfoods strengthens HiLife team
Hilton Herbs rebrands cat supplements
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FELIWAY FRIENDS tackles cat squabble problems

Cats are known as solitary survivors, yet a recent survey found that 44% of cat owning households have more than one cat, with nearly a third of those questioned stating that they had experienced fighting and aggression between pets in the household.

Ceva Animal Health has launched an innovative new pheromone to help with this common issue, FELIWAY FRIENDS, which will join the popular FELIWAYCLASSIC F3 range.  FELIWAY FRIENDS is the only cat pheromone clinically proven to help reduce tensions and conflicts in households with more than one cat.

FELIWAY FRIENDS is a synthetic copy of the cat appeasing pheromone (CAP) naturally produced by nursing queens to support their kittens after birth. This pheromone helps cats feel safe and secure and maintains a harmonious bond between them.

FELIWAY FRIENDS significantly decreases the intensity and frequency of signs of tension in households with more than one cat. In a recent study, 84% of cat owners believed there was a significant improvement in how their cats got on after using the product. 

FELIWAY FRIENDS has been clinically proven to help in homes both with newly occurring fighting or ongoing fighting.  Additionally the product also helps prevent unwanted tension and conflicts between cats after introducing a new cat/kitten to a home.

FELIWAY FRIENDS and FELIWAY CLASSIC can be used at the same time if the owner is experiencing conflicts alongside other stress-related behaviour problems such as urine marking, scratch marking and general anxiety.

Available as a 30-day diffuser and refill, FELIWAY FRIENDS lasts for up to 30 days and covers an area of up to 70m2.  Its refill is convenient and easy to replace and comes with a peel off sticker as a reminder to renew the refill.

“Inter-cat aggression is a major problem in multi-cat households, with many cats experiencing stress in the home due to sharing resources,” comments Claire Russell, FELIWAY product manager at Ceva Animal Health. 

“FELIWAY FRIENDS is a great support to encourage harmony in multi-cat homes. By introducing the cat appeasing pheromone and educating owners on resource management and how to create a cat friendly home, we can significantly improve feline relationships in our UK multi-cat homes.’’

Ceva Animal Health has launched a range of marketing material to support the launch of FELIWAY FRIENDS including an eight page pet owner leaflet and poster.

For information on FELIWAY visit

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