In This Issue
Dogs and businesses raise thousands for animal welfare charities on 6th Bring Your Dog To Work Day
Raw pet food recalled after salmonella found in products
Forthglade increases sales by 21% with new factory set to drive further growth and local employment
New report reveals rise in pet obesity
Pedigree Wholesale secures exclusive distribution of pet grooming and hygiene brand TropiClean
Actress Gemma Atkinson visits pet brands at Dogfest
Innocent offers a touch of luxury this Christmas
Senior canine companions help over-55s fill ‘empty nests’
Paws.com launches challenge to feed 250,000 shelter dogs
Dogrobes set to launch Gauntlets at Scottish Game Fair
Vince the Vet promotes new travel anxiety remedy
Get your own copy of Pet Trade Xtra
Two new products added to award-winning range
Pet trade choose Beaphar FSDU for Shopfitting/POS of the Year 2019
Scruffs offers support to ‘Barking Mad’ Rehoming Charity
Search begins for Boris’ UK bird
The best of the previous Pet Trade Xtra
Dragons’ Den winner reveals how award-winning pet brand has become a worldwide success
Relaunching with new products in Pets At Home
Award-winning Woof & Brew raises £1m of new investment
Mars creates ‘pet friendly workplace of the future’
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Innocent offers a touch of luxury this Christmas

 

Luxury pet treat company, The Innocent Pet, has launched two innovative festive dog treat products for their Christmas range this year. The quirky, grain free Christmas Cake Mix and the festive Christmas Treat Collection are available to pre-order now from The Innocent Pet.

 

Founder Chloe Heaton said: “The Christmas market is flooded with re-packaged everyday products that are often tacky and unhealthy with excessive packaging.  We wanted to offer retailers something different, exclusively for the festive season, that adds a touch of class and luxury to their Christmas range.”

 

The easy-to-make Christmas Cake Mix combines air-dried British turkey and cranberries with a grain free flour blend and produces the ultimate dog-friendly festive bake. The kit consists of 2 sachets: one with air-dried British turkey and herb pieces (the turkey has been gently air-dried for up to 4 days to maintain nutrients and flavour).  The second sachet contains grain free flours, gluten free baking powder and a blend of cranberry, apple and nettle. 

 

The Christmas Treat Collection contains two pouches of exclusive, luxury air-dried treats. Turkey & Cranberry Triangles, and Venison & Apple Bites are on the menu with this tasty Christmas treat.

 

Chloe added: “The cake is the perfect way to include our dogs in the Christmas fun, whilst still being healthy. Our children love to bake so this is a brilliant way to involve the whole family, by making a tasty treat that our dogs can enjoy at Christmas without us having to worry about anyone stealing the turkey!”

 

Both products are packed in striking recyclable boxes, making them perfect gifts.  RRP for both products is £10.

 

Contact:

Chloe Heaton, MD, chloe@innocentpetcare.co.uk, Tel: 01937 841175

www.theinnocentpet.co.uk

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