In This Issue
Natures Menu takes a stance against puppy farming
Posh pet food named among best business ideas for 2016
PIF seeks views on ground-breaking licensing review
Beco Pets duo attend VIP awards ahead of major launch
Pet retailer launches first ever animal and human first aid course for staff
New pet tech company PitPat sets tails wagging worldwide
Significant sales growth for Vitalin Pet Food
Vaccine for lethal rabbit disease launched in the UK
Pedigree Wholesale recognises outstanding achievements
Lily's Kitchen targets patriotic dog owners
Tetra extends specialist range for bottom-feeding fish
Ocado launches pet technology centre
New pet store opens in Heathlands Garden Centre, Wokingham
Johnson's Richard Morgan gets set for retirement
Oscar chosen as Brighton’s ‘Most Deserving Dog’
MedicAnimal warns owners to take action against pet obesity
Pooch & Mutt featured in the Telegraph for unique marketing strategy
Webster Guide Dog has ‘changed my life’
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Ocado launches pet technology centre

Fetch, the online pet store from grocery delivery service Ocado, has launched what it is billing as the first dedicated pet innovation, or ‘Petnology’ Centre.

The purpose of the online hub is apparently to help pet owners care for their pets and build a better understanding of their needs through inventions which use cutting-edge technology.

Fetch is also giving its customers the opportunity to decide which invention it will develop into a real working prototype. The voting is now live at until 8th February with the winning idea to be announced shortly afterwards.

A prototype will then be developed and the product could even be manufactured.

From a long list, the ideas from Fetch were eventually whittled down to the following Petnology shortlist:
  • WhatsYapp: A communications system between pooches and their pals. It works by analysing your dog’s sounds, movements and activities through a smart collar that talks to WhatsYapp on your phone and lets you know what your dog is thinking.
  • CatQuest: An interactive 3D projection gamestation for cats which can be activated remotely via an app, turning your home into a play centre for cats.
  • PetPounds: PetPounds uses SmartBand technology to encourage children to play with their pets to earn rewards. By walking, running or playing with pets, children can earn vouchers, days out or time credit on mobile devices.
“We initially launched the Petnology Centre internally to challenge our team to come up with ideas and innovations and they certainly rose to the challenge," says Rachel Comerford, Head of Commercial at

"We can’t wait to see which idea is going to appeal to our customers and hopefully we can get it put into production and who knows, even sell it on our site!”

For more details on each concept and to cast your vote for which prototype you would like to see brought to life please go to:
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