Donald Cooke Ltd has announced a new partnership with Macahl (Mac Animal Health Ltd) to distribute the Oralade Active rehydration drinks and the Vets Menu Gravy ranges to the UK pet trade.

Olya Hamill, Global Key Account Manager, said: “We believe that Donald Cooke is the right partner for us to drive visibility and sales of our brands across the UK to pet retailers."

Head of Business Development for Donald Cooke Ltd, Simon Lewis-Dale said: “We are delighted to add the Oralade Active and Vets Menu Gravy range to our growing range of brands we distribute alongside our own natural treat brand K9 Chew Co.  

“One of our customers introduced us as they wanted to get hold of the product, and it all went very quickly from there.

“We sold out the initial stock on Pre Orders within two days, which is always a great sign and is a testament to our customers wanting to try something new and exciting, which these 2 brands certainly are.”

John and Anthony Mackle developed the first isotonic pet hydration formula called 'Dx' for sick and dehydrated pets in 2004.

Two years later JAM Animal Health was established, and the Oralade brand was launched. With its unique, highly palatable formula, Oralade quickly became the go-to hydration solution for veterinarians and pet owners, revolutionising how pets are cared for when sick or dehydrated. The business continued to innovate and grow, becoming Mac Animal Health Ltd (now known as Macahl) in 2015.

Oralade is now available in two expanding ranges: Advanced for veterinary-led animal care (Vet channel only) and Active for sporting and working dogs, with continuous product development in progress.

In 2023, the Vets Menu brand launched, bringing the scientific backing of Oralade to the healthy pet treat market. The debut of meal-enhancing gravy toppers provides a junk-free boost to your dog’s dining experience while promoting healthy bodily functions. The Vets Menu range is set to grow further with more healthy treats and cat-specific product development underway.

Macahl distribute to over 60 countries worldwide and saw Donald Cooke as the perfect partner to get to the independent retailer.

Trading for over 100 years, Donald Cooke Ltd is based in Sheffield and offers nationwide distribution to pet retailers across the country.

With a low £100 MOQ, for free delivery, they offer a broad range of their own branded dog treats under the K9 Chew Co, brand name, alongside brands such as Tick Twister, Frozzys, No More Plaque, Good Wood, Chewllagen and now Oralade Active and Vets Menu gravy.

You can contact them at info@donaldcooke.co.uk or call on 0114 2693901 for a price list.