In This Issue
Puppy sales at pet shops set to be banned
Animal welfare campaigners celebrate
Pet Industry Federation issues statement
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
How should UK businesses develop a Brexit strategy?
HOWND enters the dog treat market
Making a store dog-friendly can boost business
Great seminars lined up for PATS Telford, including keynote talks from pet business expert J.Nichole Smith
Poppy’s Picnic’s nominated for three business awards
Lintbells says Mobility Matters at PATS
Be prepared for the party season, says Pet Remedy
Get your own copy of Pet Trade Xtra
Pets at Home withdraws dog treats from shelves
Loving Pets appoints Steve Cooke as Sales Director
New name and packaging for Equitop GLME
Keep your dog safe on your Summer Staycation
The best of the previous Pet Trade Xtra
New pet store concept from Kennelgate
Garden centre puts up the 'dogs welcome' signs
British brand Laughing Dog launches new cat food range
Excitement builds as PATS Telford gets set for epic show
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New name and packaging for Equitop GLME

Boehringer Ingelheim has rebranded its popular equine joint supplement with the launch of Equitop GLME.


The joint supplement of choice for professional riders, Equitop GLME (previously known as SERAQUIN GLME), joins the Equitop portfolio of products which also includes Equitop® Myoplast, Boehringer’s market-leading supplement that supports lean muscle growth in horses.


The eye-catching new packaging clearly distinguishes the product as an Equitop brand and communicates the benefits of Equitop GLME to horse owners.  It features an easy-to-read product description together with a ‘Vet Endorsed’ badge to emphasise its veterinary heritage.


Equitop GLME is a highly palatable, pearl formulation joint supplement specifically developed to support the healthy function of cartilage, joint capsules, tendons and ligaments.  It is derived from an active extract of New Zealand Green Lip Mussels - a natural source of glucosaminoglycans (GAGs), chondroitin and essential fatty acids – and is tested free of prohibited substances.


The nutrients within this product help to lubricate joints, as well as supporting normal joint function, the stability and elasticity of ligaments and the shock-absorbing properties of cartilage.


Equitop GLME is fed once a day either separately or mixed with feed and one tub will typically last for 30 days and can be used in all horses and ponies.


“By encompassing Equitop GLME into the Equitop portfolio and launching easy-to-read new packaging, we are enhancing our product offering to both retailers and horse owners,” comments Dr Amy Scott, brand manager for Equitop GLME at Boehringer Ingelheim.


For more information on Equitop GLME or Equitop Myoplast visit

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