In the final part of our series on how 2025 New Product Award winners are making the most of their success, the spotlight falls on Barkin Bistro. Here company director Joanne Tohill explains what happened after picking up an award for its Pancreatic Support product.

What did it mean to win a New Product Award?

Winning the New Product Showcase Award at PATS 2025 was a fantastic moment for us. It was great recognition of the work we’re doing around natural, functional nutrition, and it really reinforced that there’s a growing demand for this type of product in the market.

Do you think the award has helped elevate your winning product in terms of exposure?

The award has definitely helped elevate the product in terms of exposure. It’s given both customers and stockists added confidence, and it has opened up new conversations with retailers who may not have come across us before.

Have you used the award to promote the product?

We have been actively using the award across our marketing – including on product pages, social media, and in trade conversations – to highlight the credibility and innovation behind the product.

Has the product been a success in terms of sales?

In terms of sales, the product has been very well received. We’ve seen strong interest from both our direct customers and stockists, particularly those looking for targeted, natural support solutions.